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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

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6 targeted Facebook KPIs to improve social media ROI

Sprout Social

By the end of this guide, youll know which Facebook KPIs actually move the needle, how to align them to your business goals and how to improve your social media performance. Why Facebook KPIs are valuable for Facebook marketing Facebook is still the largest social media network , with a staggering 3.07 billion users.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. It will also help you understand why a complete approach to measurement is important for showing social media ROI.

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Social media KPIs every marketer should be tracking

Hootsuite

Tracking your social media performance isn’t hard. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. That’s where social media KPIs come in. That’s where social media KPIs come in.

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How to Craft a Successful PPC Marketing Strategy

The Realtime Report

Whether you are running Google Ads, Bing Ads, or social media campaigns, a good PPC strategy is pretty much the only key to getting you clicks, conversions, and revenue. Either you want manual bidding to control your CPC or let Google provide that automated strategy in optimizing bids by conversions.

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Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Buffer Social

Average Instagram cost per click (CPC) $1.36 Monitoring the numbers you care about regularly is useful for ensuring you’re meeting your social media goals. While ads may boost your Instagram reach in the short term, advertising without organic efforts is not a well-rounded social media strategy.

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How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising

Buffer Social

CPC (cost per click) : Cost per click is when you’re charged by the click. Use scroll-stopping hooks in your TikTok ads Social media hooks are a favorite tactic to increase engagement on every social media platform. 56 percent of TikTok users in the U.S. TikTok ads are no different. You got this.