agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI 108

ROI CPC eBook URL 108

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

Social Media Strategies Summit

SEPTEMBER 12, 2019

Once confirmed, the publisher would take over running the campaign. Traditional vs. Programmatic Media Buying. Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.

Advertising 118

Advertising CPM CPC Buy 118

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). These are also your social media metrics.

ROI 136

ROI Metrics HootSuite CPM 136

Sprout Social

APRIL 12, 2022

Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. On Sprout Social’s Facebook Page below, the logo is the profile photo and the cover photo is on-brand. Customer service.

Facebook 123

Facebook How To Metrics Hashtag 123

Keyhole.co

MARCH 18, 2023

Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Influencers have a large presence on social media and can help bring more attention to your content. Analyze your LinkedIn page analytics with Keyhole 3.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. Influencers have a large presence on social media and can help bring more attention to your content. Analyze your LinkedIn page analytics with Keyhole 3.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MAY 12, 2023

Social media marketing Get more out of your social media campaigns to promote your brand. Keyword monitoring can connect the dots to what people are saying about your brand on social media, so you can respond accordingly. Bridge on the gap and steal their customers by keeping an eye on them.

Tools 52

Tools Strategy Marketing Analysis 52

Sprout Social

APRIL 5, 2022

It lets you measure the results of your campaign and understand how well your investment is paying off. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. In the case of Facebook Stories, the native analytics tool looks at all the engagement data over the past 28 days.

Metrics 131

Metrics Video Brands Facebook 131

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . There’s no mystery why B2B marketers keep flocking to it – it simply works. Retargeting.

B2B 150

B2B LinkedIn Facebook Statistics 150

The Realtime Report

AUGUST 27, 2019

To achieve this, rebootonline.com inserted a range of digital marketing job roles, such as Data Analyst, Content Manager and Head of Ecommerce, into the keyword analytics section of online visibility and marketing tool SEM Rush. Posted with permission from Reboot.

Marketing 79

Marketing CPC Trends SEO 79

agora pulse

APRIL 5, 2017

Under this tab, there are two sections: Spending Summary and All Campaigns. All Campaigns. Next, let’s take a look at the campaign dashboard. Like Facebook and Google, Quora’s dashboard shows a summary of your campaigns. Campaign Structure. Every Quora campaign has three layers: Campaign. Impressions.

Adwords 133

Adwords Metrics CPC Campaign 133

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 29 Blogging Business Survival Tips – Advice on revenue generation, networking, social media, time management, and building a business. The Resources Mashup.

Mashup 141

Mashup Resources Google Adsense 141

Sprout Social

OCTOBER 10, 2019

Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. Navigate your way to the advertising platform, click the “Create new campaign” button, and choose “Sponsor Content.” Getting Started. Related Articles.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Sprout Social

JULY 30, 2018

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Pinterest users are unique from other social media platforms. You’re charged just like a regular cost-per-click (CPC) ad.

Advertising 84

Advertising Embedding CPC Types 84

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Keyhole.co

OCTOBER 26, 2022

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ? Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

Social Media 171

Social Media CPC CPA Aggregator 171

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

APRIL 26, 2023

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Is your business seeing any social media ROI ?

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

MARCH 1, 2023

With that in mind, let’s explore how proper data use can help you boost sales through social media. Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts. Not convinced?

Data 52

Data Social Media Strategy CPC 52

Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. If you’re new to paid social, 2020 is an interesting time to get started. What is paid social media?

Organization 145

Organization Social Media Strategy How To 145

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Hootsuite

MAY 17, 2021

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. What are social media KPIs?

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

MARCH 16, 2023

In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Hootsuite

MAY 27, 2020

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy. Keep it concise. Gather data.

Template 145

Template Templates Strategy Social Media 145

Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What about social share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Hootsuite

MAY 17, 2023

Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). 1 Social Media Tool for Real Estate Grow. Not every campaign needs to be a potential Oscar nominee, okay? Relax: you don’t need to spend thousands on ads.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Kikolani

AUGUST 6, 2012

If you’re anything like me (a traffic addict), you too follow your Google Analytics religously, in hopes of waking up one morning, to see that you have reached a new “traffic goal.” When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM.

Syndication 122

Syndication Aggregator CPM CPC 122

Buffer Social

OCTOBER 3, 2018

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. The Buffer blog, for example, gets about 1.3

Social Media 94

Social Media Content CPC Advertising 94

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI 161

ROI Social Media CPC Metrics 161

Pixlee

NOVEMBER 22, 2021

It’s no wonder ecommerce businesses are leaning towards TikTok marketing for promotional campaigns and organic social growth. The Basics: Creating Your First TikTok Ad Campaign. Biddable ads are available for purchase in the form of cost-per-click (CPC), cost per thousand impressions, and cost-per-view.

Campaign 52

Campaign UGC How To CPC 52

Sprout Social

MARCH 29, 2021

Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. A staggering three-fourths of all marketers run paid social campaigns. Paid social gives your business guaranteed reach. The reality, though?

Campaign 100

Campaign CPC Analytics Metrics 100

Keyhole.co

SEPTEMBER 1, 2022

It’s getting easier and easier to get data; therefore, you should rarely rely on your ‘gut’ to make critical marketing decisions concerning your social media strategy that could potentially impact your business. Social media marketing has become increasingly popular in the last few years. What are ‘Social Media KPIs’?

Social Media 59

Social Media Metrics CPC Template 59

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media. CPC on Instagram.

CPC 85

CPC Video Cost CPM 85