article thumbnail

Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences. The average CPC decreases even by 85%, and CPM by 77%.

article thumbnail

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 159

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

22 Ways To Take Your Instagram Campaigns to the Next Level


That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Instagram 145
article thumbnail

A Beginner’s Guide to Microsoft (Bing) Ads in 2023


In this guide, we’ll look at what makes Bing Ads great, and show you how to set up your first campaign. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform?

Microsoft 145
article thumbnail

How Much Do Facebook Ads Cost? (2022 Benchmarks)


The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Ad spend per campaign. Choosing the right one for your campaign will lower your costs significantly. Your campaign objective. Average bid per ad.

article thumbnail

How to Create a TikTok Ad Campaign


It’s no wonder ecommerce businesses are leaning towards TikTok marketing for promotional campaigns and organic social growth. The Basics: Creating Your First TikTok Ad Campaign. Biddable ads are available for purchase in the form of cost-per-click (CPC), cost per thousand impressions, and cost-per-view. Create Your Ad Campaign.

article thumbnail

Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?

Jon Loomer

My Campaigns. That’s what I was doing from campaigns two through five. The CTR for all five campaigns combined was about 3%. Overall, these campaigns drove 3,745 Landing Page Views. According to Google Analytics ( using URL parameters ), these ads sent about 4,200 people. The Surface Level Results.

Facebook 158