article thumbnail

Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152
article thumbnail

How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Ad spend per campaign. Disney spent $213 million on Facebook mobile advertising in 2020. Ready for the good news? Daily budget (if using this method).

Cost 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Is Facebook advertising worth it?

Sherrilynne Starkie

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. These tend to be lower in cost than CPC so work well with awareness objectives. Facebook ads are highly controllable too thanks to easy to the easy to use Ads Manager dashboard and mobile apps.

article thumbnail

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads. Facebook is seeing great click-through rates on Sponsored Stories on mobile.

Campaign 153
article thumbnail

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

The resulting report includes fun stats for countries from Austria (mobile phone penetration of 146%!) Average cost per click (CPC). It also had the lowest cost per click, with a CPC of only 19 cents, followed by Turkey (25 cents) and India (33 cents). Average click-through rate (CTR). cents, and Brazil at 13 cents.

Cost 191
article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.

article thumbnail

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

Analytics 154