TikTok Analytics: Your Guide to Understanding the Metrics

Later

TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. Table of Contents: TikTok Analytics: What They Are and How To Access Them.

Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot.

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The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. You don’t have to be a Google Analytics ninja to pull any of this off. BOOM, bottom-line metrics!

Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates.

Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one.

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. Instagram Post Metrics. metric options.

Monday Roundup: Measurement and Metrics

Waxing UnLyrical

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. Happy New Year!

8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? What is Instagram analytics? Here’s a tool to help you make the most out of Instagram with their in-depth owned Instagram analytics.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Tweetable Moments Be known as the expert on your brand and industry.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. This metric can also be a helpful indicator when comparing influencers’ accounts on Instagram.

Stop Focusing Strictly on These Vanity Metrics for Your Social Media Content

agora pulse

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics?

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. A version of this post originally appeared on Spin Sucks.

3 Ways to Connect Paid Social to Business Metrics

Ignite Social Media

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. Mapping Paid Social Metrics to the Customer Journey.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

Leave measurement to your heart, not just metrics

Waxing UnLyrical

In every team, there are people who are named the key graphic designer, photographer, writer, strategist and metrics analyst. To motivate myself with metrics, I remind myself that I was horrible at Illustrator just two years ago. Measurement & Metrics Google Analytics

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics.

7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Download analytics reports on your LinkedIn performance with insightful charts and graphs.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special.

The Best SaaS Analytics Tools for 2020

Tweaklibrary

Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” SaaS analytics tool can monitor your customer activity, increase your client’s engagement with the site, and can enhance customer satisfaction with your service.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

Which Instagram Metrics Really Matter?

Jenn's Trends

Instead, to care or not to care is the question when it comes to Instagram metrics. The post Which Instagram Metrics Really Matter? Instagram analytics instagram instagram analytics instagram for business instagram marketing instagram strategy instagram success social media social media marketingTo be or not to be… that is not the question today. Like all social media, there are plenty of things we can choose to monitor, track, and claim as successful marketing.

Grow Your Business with Later’s New Instagram Analytics

Later

Today we’re excited to announce the launch of our new and improved Instagram Analytics! Increase engagement, get more views on stories, track your follower growth, drive traffic and more with our updated Instagram Analytics. Get More Views with Instagram Stories Analytics.

7 best YouTube analytics tools

Unmetric

In-depth YouTube analytics will help you take your video marketing game from good to ninja level. So let’s walk through the top seven Youtube analytics tools to help you fine-tune your video marketing strategy and perform better on Youtube.

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

How to Use Predictive Content Analytics

Convince & Convert

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created.

7 best Facebook analytics tools

Unmetric

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Since revenue and social media analytics go hand in hand, this is a great tool that’ll help you with just that.

LinkedIn Improves Video Marketing Metrics via New Integration with Moat

Social Media Today

LinkedIn has announced a new integration with Moat analytics, which will provide more insight into video marketing performance on the platform

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics?

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. Welcome to the Inspiration Age of Metrics.

How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success

Pam Moore

Choosing metrics for success. Determining the right goals, objectives and metrics for success when developing a social media and digital marketing will set you up for success. Have you been spinning your wheels trying to utilize social media to grow your business?

Clickthroughs: Metric Or Miscount?

Small Business Mavericks

Those are the ones who are your true actionable metrics. Therefore, it’s not a metric. Pay only for a response metric. Tracking & Analytics clickthroughs metrics qualified reach reachIt seems that most marketers are still counting clickthroughs as if that is all that matters. While clickthroughs can tell a lot about your content and your visitors, I like the idea of counting “heads that performed a specific action.&#.

Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Do you know what Feb. 2nd was?

Top 5 Instagram Metrics to Track in 2019

Later

Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. Instagram analytics help you better understand your audience’s likes, dislikes, and behaviors online. Plus, you’ll be able to identify actionable changes for your brand’s Instagram strategy based on the picture your analytics paints. Instagram Metrics to Track #2: Best Time to Post. Instagram Metrics to Track #3: Reach.