Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Instagram influencer marketing. Find out if influencer marketing could work for you.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 124

Influencer Campaign CPM Sentiment 124

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

Organization 166

Organization Platform Social Media Wireless 166

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 114

Marketing HootSuite Affiliate marketing Price 114

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

Social Media 114

Social Media Strategy Marketing How To 114

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 302

Research Report Social Media CPM 302

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Meanwhile, at Broadridge, teams are split into pockets based on specialisms — organic, paid media, and paid social. They decided to largely pause organic social activity during the crisis, outside of specific disaster response messaging. “We

Platform 222

Platform Strategy Team Issues 222

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. Branding isn’t just important: it should be at the forefront of your marketing strategy.

Brands 153

Brands B2B How To Loyalty 153

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 93

Social Media Marketing Banking Sports 93

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 321

Trends Social Media UGC Marketing 321

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 91

Sports Social Media Marketing Fashion 91

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 260

Social Media Tips Marketing UGC 260

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Authentication 102

Authentication Influencer Marketing How To 102

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . By excelling in community management, brands can enhance their online presence and relationship-building with consumers. Cause Marketing Continues to be a Top Social Media Trend. People Love to Shop Small.

Trends 190

Trends Organization Social Media Travel 190

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 120

Social Media Brands Reddit B2B 120

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer 114

Influencer Strategy Tips Marketing 114

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 239

Strategy Marketing SMS Mobile 239

Buffer Social

FEBRUARY 6, 2025

Use it to tell your TikTok community about your company — mainly who you help and how. They have a clear image of their logo as the profile picture, a one-liner bio that shares their mission, and a special coupon code for their TikTok community. But you build an engaged and loyal TikTok community for the long-term.

Trends 110

Trends SEO Influencer Organization 110

Oktopost

JULY 21, 2024

Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. It’s a simple yet powerful method to keep your tasks organized and your mind focused. The list just goes on. Let’s dive in!

Social Media Management 118

Social Media Management Products Social Media Tips 118

Social Media Strategies Summit

MARCH 12, 2025

And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.

Products 132

Products Social Media Brands How To 132

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 246

Marketing Education Forums LinkedIn 246

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 98

Influencer Brands Affiliate marketing Marketing 98

Hootsuite

JULY 10, 2024

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. It’s a good idea to start by reviewing your organization’s existing strategic goals and KPIs. At the same time, they faced cuts to the marketing budget.

Examples 123

Examples Strategy HootSuite Sentiment 123

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. Make the most of your money.

Class 103

Class Survey YouTube Analytics 103

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail 118

Retail Social Media How To UGC 118

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 250

Brands NoFollow Marketing How To 250

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. Source What are the Benefits of UGC for B2B Marketing?

UGC 106

UGC B2B How To Authentication 106

Buffer Social

DECEMBER 10, 2024

Celebrated every second Monday of January, this day is the perfect time for decluttering and organizing workspaces for better productivity and mental clarity. Fun fact: An organized workspace is proven to boost focus and reduce stress. Launch a Pride-themed product or initiative, with proceeds benefiting LGBTQ+ organizations.

Social Media 110

Social Media Meme Small Business Eventful 110

Oktopost

DECEMBER 17, 2024

Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. Grows brand trust and credibility People tend to trust an organization’s employees over its corporate messaging. Source Why is employee-generated content important for B2B brands?

Examples 116

Examples Content Authentication B2B 116

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 216

Instagram Strategy Marketing Upcoming 216

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Jesse Walker , Community Manager. Using Other Digital Marketing Tactics on Your Social Media Platforms.

Social Media 203

Social Media Marketing Trends Communities 203

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing 105

Marketing Team Collaboration Training 105

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. It’ll show you how it works with influencer marketing and how to measure its return on investment. Schedule a demo to understand more about how it can optimize your TikTok influencer marketing.

Brands 122

Brands Content How To Authentication 122

Hootsuite

JANUARY 17, 2025

Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media. Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements.

Social Media 97

Social Media HootSuite How To Policies 97

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Be generous about what you learn, and don’t hold back.

B2B 77

B2B Strategy Case Study Marketing 77

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. This is also the spot to opt in or out of marketing and promotional materials. Community Managers can only moderate comments and suspend or remove people from the page. Start posting!

Tips 109

Tips Facebook HootSuite How To 109

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. To drive business progress, social media objectives need to be tied into the organization’s strategic plan. One company had a lot of organic activity on its Facebook page. Keeping up is not easy. It takes time and resources.

Social Media 329

Social Media Consultant Resources Curation 329