This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. To help you, weve rounded up 10 of the best government marketers to follow on social media. For instance, hes a big advocate of joining a community. Zack Seipert Who is he?
LinkedIn posts and industry headlines would have you believe organic social media is dead. Yet, organic social media persists. Theres still real value to be found in focusing on organic growth. What is organic social media growth? Is organic social media growth still possible? Breathing its last gasp. Consistency.
In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media?
Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. So it makes sense for the organization to use its social channels for sharing valuable assets that speak to common non-profit pain points.
James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.
IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Is Reddit a good platform for marketing?
Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.
Influencer marketing is nothing new. No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Instagram influencer marketing. Find out if influencer marketing could work for you.
Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?
Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?
RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.
Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?
Crisis management is a fact of life for social media marketing teams. Meanwhile, at Broadridge, teams are split into pockets based on specialisms — organic, paid media, and paid social. They decided to largely pause organic social activity during the crisis, outside of specific disaster response messaging. “We
According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.
This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. Branding isn’t just important: it should be at the forefront of your marketing strategy.
Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?
Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.
To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.
Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . By excelling in community management, brands can enhance their online presence and relationship-building with consumers. Cause Marketing Continues to be a Top Social Media Trend. People Love to Shop Small.
Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?
A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.
Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?
Use it to tell your TikTok community about your company — mainly who you help and how. They have a clear image of their logo as the profile picture, a one-liner bio that shares their mission, and a special coupon code for their TikTok community. But you build an engaged and loyal TikTok community for the long-term.
Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. It’s a simple yet powerful method to keep your tasks organized and your mind focused. The list just goes on. Let’s dive in!
Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . A tight labor market causes other delays, shortages, or increased prices. . Ensure Your Community Management Team Has The Right Software.
And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.
As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.
Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. It’s a good idea to start by reviewing your organization’s existing strategic goals and KPIs. At the same time, they faced cuts to the marketing budget.
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.
What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?
When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. Make the most of your money.
Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.
The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.
No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. Source What are the Benefits of UGC for B2B Marketing?
Celebrated every second Monday of January, this day is the perfect time for decluttering and organizing workspaces for better productivity and mental clarity. Fun fact: An organized workspace is proven to boost focus and reduce stress. Launch a Pride-themed product or initiative, with proceeds benefiting LGBTQ+ organizations.
Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. Grows brand trust and credibility People tend to trust an organization’s employees over its corporate messaging. Source Why is employee-generated content important for B2B brands?
Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?
When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.
A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Jesse Walker , Community Manager. Using Other Digital Marketing Tactics on Your Social Media Platforms.
Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. It’ll show you how it works with influencer marketing and how to measure its return on investment. Schedule a demo to understand more about how it can optimize your TikTok influencer marketing.
Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media. Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements.
Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Be generous about what you learn, and don’t hold back.
A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. This is also the spot to opt in or out of marketing and promotional materials. Community Managers can only moderate comments and suspend or remove people from the page. Start posting!
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content