Pixlee
AUGUST 22, 2020
One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.
Keyhole.co
DECEMBER 29, 2022
It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns, and fashion social media campaigns are always in vogue. Take inspiration from the fashion industry, which consistently steps up and shows us how it’s done.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Later
MAY 8, 2019
When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. But it’s not just about being a trendsetter — an Instagram strategy for a fashion business needs to not only captivate an audience, but also start a conversation, share experiences, and sell their brand lifestyle.
Later
SEPTEMBER 12, 2019
User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . UGC Best Practices #1: Be Original with Your UGC. UGC Best Practices #2: Strive for Authenticity .
The Way of the Web
APRIL 14, 2011
Personally I have no problem with sites soliciting, accepting and publishing content supplied for free by volunteers who know the terms of the deal upfront in a clear fashion (i.e. So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment.
Pixlee
MAY 4, 2018
User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Every touchpoint is authentic and mindful to who they are as a sustainable brand, starting with UGC campaigns, such as #AloGivesWater.
Later
AUGUST 14, 2020
Fashion and portrait photographer Leire Cavia ( @leire.cavia ) specializes in playful and bright concepts, often paired with modern architecture, that will make your feed pop! Stock Photographer #6: Christian Cody for High Fashion Collaborations.
Ignite Social Media
AUGUST 8, 2016
Finding fashion influencers to speak about an electronics brand is going to likely alienate, rather than attract, your audience. Okay, so, you’ve compiled a library of UGC. Just remember, incoming UGC is the beginning , not the end, of a fruitful conversation that is bound to lead to a loyal and enthusiastic brand advocate. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?
Hootsuite
JANUARY 13, 2022
Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.
Ignite Social Media
APRIL 24, 2017
You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. Let’s circle back to one of the seven types of social media content I previously mentioned: UGC. What is UGC exactly? So, adding that UGC content to your feed can beneficial to telling a more human story.
agora pulse
MAY 13, 2020
Instagram is an ideal platform for influencers in niches ranging from fitness and wellness to fashion and beauty. Instead, you may want to share user-generated content (UGC) that showcases your brand naturally from a customer or influencer’s point of view.
Social Media Strategies Summit
MAY 19, 2022
Packed full of quality visuals and links to interesting articles and other media, Tumblr is a content curator’s dream — particularly if you’re focused on trending topics that appeal to a younger audience , like fashion and travel.
Pixlee
JULY 14, 2021
It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.
agora pulse
FEBRUARY 13, 2020
Share UGC to Stories . Sharing user-generated content (UGC) to Stories is a fantastic way to post more content without having to create it yourself. Stories aren’t always high quality, so if a UGC post doesn’t fit your visual brand, feature it in Stories instead.
Later
FEBRUARY 15, 2021
Collect and Share UGC. Take sustainable fashion brand @alohas “Looking For Shoes in Black?” 3: Collect and Share UGC . If you have UGC content that your followers have shared that feature your products, why not use them as shoppable posts?
Pixlee
MAY 28, 2021
Travel, fashion, cosmetics, fitness: what do these industries have in common? It is easier for a fashion or sporting goods company to think and decide what type of content to post. UGC can be a powerful tool to create a compelling emotional connection on Instagram.
Social Media Strategies Summit
JANUARY 5, 2022
For example, a skincare brand may partner with a fashion influencer whose audience aligns with the brand’s buyer persona, as in the example below. User-generated content (UGC) is content created by fans or contributors and relates to your brand and product or service.
Ignite Social Media
MARCH 22, 2019
An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Host a Fresh UGC Contest. Hosting a UGC (user-generated content) contest could be useful in more ways than one. As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content.
Socialmedia.biz
JULY 8, 2020
Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. Known in the digital marketing biz as UGC, user-generated content is a valuable tool for social media marketers.
Keyhole.co
MARCH 7, 2023
Brands like GoPro extensively use UGC to promote their product. This gets them high-quality UGC to repurpose on multiple channels while getting more people to follow them as they majorly share relatable content.
Pixlee
AUGUST 18, 2021
Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.). Share UGC Directly to Pinterest.
Sprout Social
MAY 26, 2022
Brand example: Levi’s, a denim-focused fashion brand, took advantage of the popularity of cleaning videos on the network (if you’re unaware, check out #CleanTok for more) with its first hashtag #CleaningHacks while also dropping a branded hashtag, #LiveInLevis.
Pixlee
JULY 3, 2019
For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. Once identified, these guests were given a pair of $90 Under Armour shoes to look more stylish and fashion-forward. By handing out shoes to NYC Fashion Week guests, Under Armour showed customers that they care about the consumer’s feedback and response to their apparel.
Social Media Strategies Summit
MAY 24, 2019
LEGO uses UGC to keep fans engaged. The brand uses a mix of original content and user-generated content (UGC) to keep fans engaged. Victoria’s Secret takes their fashion show omnichannel. Victoria’s Secret was the first (in 2010) to televise their fashion show. At the time, this cutting edge move took the fashion show from an event for the few and made it a must-see show for the masses. Video is a highly effective form of content.
Pixlee
AUGUST 21, 2020
Not only will this make your audience feel more connected to your brand and each other, but you will have access to valuable UGC that represents your . Pay attention to your community and reward quality UGC by commenting on the post or sharing the content.
Pixlee
JANUARY 4, 2019
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. Here are three tips for using influencer marketing and UGC to reach baby boomers. Brands can also work with influencers to solicit UGC or product reviews from fans and then do round-ups that reinforce engagement with followers.
Pixlee
OCTOBER 13, 2021
For example, a fun, fashion showcase-type video, accompanied with a hashtag challenge can be copied by almost anyone. Reshare user-generated content (UGC). Plus, reels also serve as another place to collect customer UGC from that can later be repurposed to TikTok. .
Pixlee
AUGUST 18, 2021
Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.). Share UGC Directly to Pinterest.
Pixlee
NOVEMBER 20, 2018
Revolve, a luxury fashion Ecommerce brand has paved a path for strategic influencer interactions, with events such as the Revolve awards, which encourages their community to vote for their favorite influencers. Trend#3: UGC Will be King Across all Marketing Channels. UGC performs exceptionally well on social media, but smart brands are starting to use influencer content across all their marketing channels. Cost per conversion from UGC images.
Sprout Social
NOVEMBER 16, 2021
For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography.
Social Media Strategies Summit
JANUARY 3, 2019
In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The brand created several made-for-social stories about art, fashion and pop culture. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts. 2018 was a big year for Instagram.
Ignite Social Media
JANUARY 22, 2020
A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece?
Sprout Social
FEBRUARY 23, 2022
Maternity fashion brand Monica and Andy have product collections for new mothers, expectant mothers, baby clothes and developmental toys. Given that UGC can boost product page conversion rates by up to 64% , this is all the more reason to earn more customer shout-outs.
Pixlee
MAY 3, 2021
According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.”
Later
SEPTEMBER 22, 2019
Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . It’s taken me to show at New York fashion week. How to Use Instagram Carousel Posts #10: Roundup Your User-generated Content (UGC). Alongside customer reviews, UGC is one of the most trusted forms of content that you can share on your Instagram account. . And what’s better than a single piece of UGC?
Pixlee
APRIL 2, 2019
For example, the fashion brand Levis responded to the growing environmental sustainability movement by investing in ways to reuse plastic waste in jean designs and Guess Jeans adopted a jean recycling program before it became an industry standard. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Under Armour, meanwhile, created a UGC campaign that went beyond gender stereotypes to empower female customers.
Hootsuite
JUNE 7, 2022
User-generated content (UGC) campaign. In user-generated content (UGC) campaigns , you ask people to share posts featuring your products and use a specific hashtag. For example, fashion brand Missguided asks users to comment on their favorite image: View this post on Instagram.
Sprout Social
FEBRUARY 27, 2020
Many B2C brands rely on user-generated content, or UGC, to supply them with a real-life look at how consumers are interacting with the brand and its products. UGC can mean many things, especially in B2B. Online fashion trunk shows ???People
Pixlee
DECEMBER 2, 2021
Feature User-Generated Content (UGC). UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges.
Sprout Social
OCTOBER 13, 2022
In recent months, UGG has transformed their brand image, with their boots becoming an essential high fashion staple. When creating content for your brand, don’t forget about an invaluable resource at your fingertips: user-generated content (UGC). “Make it go viral.”
Pixlee
JANUARY 5, 2022
This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from.
Convince & Convert
MAY 30, 2013
Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. This is especially strategic for fashion and beauty brands, as customers can see things like apparel and makeup on real people versus models, allowing them to judge things like fit and learn styling tips. The campaign theme has also been pulled into their blogger/influencer outreach, with fashion bloggers writing posts on their #coachfromabove moments.
Sprout Social
MAY 4, 2022
TikTok communities (think: beauty, fashion, fitness, gaming) all have their own sets of unique challenges and respective audiences. Earn meaningful UGC for your brand. Sure, some industries like beauty and fashion lend themselves to challenges more than others.
Expert insights. Personalized for you.
54 
Let's personalize your content