5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews


Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. eCommerce Marketin

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Taking Social Media Content to the Next Level

Ignite Social Media

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?

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Trending Sources

Red Dress Collection Presented by Macy’s

Ignite Social Media

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. UGC Aggregator at the Venue.

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Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

Personally I have no problem with sites soliciting, accepting and publishing content supplied for free by volunteers who know the terms of the deal upfront in a clear fashion (i.e. The argument that many paid writers make is that this devalues their profession, which is a disruption being felt across various specialisms, whether it’s creative, technical or manufacturers competing in a global market.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

As we’ve mentioned before in our discussion of the optimal content strategy for social media marketing , the first step toward success comes from understanding precisely who your audience is and what they’re all about. Okay, so, you’ve compiled a library of UGC.

Does Influencer Marketing Work with Baby Boomers?


With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. The post Does Influencer Marketing Work with Baby Boomers?

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

55% of marketers report a lack of resources for quality content production across the industry. Many marketers think that to shoot content in-house, they need an elaborate and expensive studio on-site. Finally, there’s User-Generated Content (UGC).

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right


In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. That stands true in marketing as well as life.

10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Instagram Inspo: 10 Brands We’re Crushing On


Their carefully curated UGC, creative product shots, and perfectly on-brand Instagram Stories will leave you feeling inspired to make your home a little more “green.”. There’s a good chance your tried and true marketing tactic that worked last year may not have the same effect in 2019.

In the Billion Dollar Athleisure Market, Here’s What Alo Yoga is Doing Right


In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. That stands true in marketing as well as life.

In the Billion Dollar Athleisure Market, Here's What Alo Yoga is Doing Right


In the past few years, athleisure has been one of the more prevalent trends in the fashion and apparel industry. Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. That stands true in marketing as well as life.

7 Great User-Generated Content Campaigns


According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. This UGC encourages people to support the campaign to provide life-changing education. Brand Marketing

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Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

With our new image recognition feature, you will be able to uncover these posts, and incorporate them into your marketing strategy. User generated content (UGC) can improve just about every digital marketing strategy.

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How to Use Instagram Stories Highlights to Wow Your Customers


They’re a creative way to express yourself, show off your products, drive traffic, or market your business! . Not sure where to start when it comes to marketing your business with Instagram Stories?

5 Ways to Ensure Your Holiday Content Gets Discovered

Ignite Social Media

See how @REI shook up Black Friday convention by calling for their customers & employees alike to #OptOutside (and share awesome UGC)! The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days.

The Ultimate Guide to Instagram Hashtags in 2019


Not sure where to start when it comes to Instagram Stories strategy and marketing? Social influencers act as spokespersons for an industry or sector on Instagram, for example fashion, travel, business, tech. Collect User-Generated Content (UGC).

How to Dress Up Your Content For Halloween

Ignite Social Media

Working with a fashion retailer? Check out these brand boards for creative marketing ideas. Utilize UGC. No matter where you go marketing messages follow: they appear on your way to work, in the media you consume, at home and in your own newsfeeds.

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. That strategy is the implementation of user generated content (UGC).

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3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. Not only was I able to collectively pin with my bridal party in secret, but more importantly, I was able to make purchases in an easy fashion. Weddings.

User Generated Content 101


Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? I hate that moniker) of marketing be?

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Ultimate Guide to Instagram Shopping


While there are lots of different ways for brands (especially ecommerce brands) to weave sales opportunities into their Instagram marketing strategy, having Instagram shopping posts in your feed is a feature you definitely want to take advantage of!

5 Things You Didn’t Know You Could Do with Pixlee


Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. We’d like to share a few of Pixlee’s unintentionally best kept secrets to make your marketing even more effective. Brand Marketing

Coach Admires The View From Above

Convince & Convert

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. However, what takes Coach’s UGC campaign a step further, is how they’ve taken the #coachfromabove theme and maximized it across multiple web and social media channels.

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. And remember, every successful content marketing and advertising strategy contains a willingness to experiment a TON, analyze results, and learn quickly.

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The Top 20 Brands to Watch at NRF 2019


Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Even with heavy competition from online-only retailers, Petco has met the needs of an evolving market by broadening their in-store offerings, from pet grooming, pet sitting, and even veterinary services. Keep an eye on Walmart’s unveiled plans for co-opting some much-needed competition in Amazon’s market space. Brand Marketing

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The brand created several made-for-social stories about art, fashion and pop culture.

Why We Love the New Instagram Stories Archive Feature


This will be especially useful for fashion and beauty brands to introduce seasonal arrivals and new promotions. Now that they can save this content and re-purpose it in their multi-channel marketing, there is more reason to invest in creating Stories. Social Media Marketing

Welcome To The Video Generation

The Realtime Report

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. It’s no surprise that influencer marketing is playing a growing role in the marketing mix for brands, retailers and agencies of all sizes.

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Interview with Social Media Influencer: Karen Asoyan

Social Media Citizens

While social media experts debate whether social media leads to a company increasing its return of investment, Karen is convinced that it is a perfect tool for sharing social responsibility projects, along with marketing purposes. I saw how the simple UGC filled many professional media.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content


Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. This post originally appeared on the Oracle Marketing Cloud Blog. Brand Marketing

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5 Hashtag Campaigns that Crushed It in 2017 


Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Knowing that their target market of millennials spends way more time engaging with social and digital media than watching television, they embarked on an Instagram campaign using the hashtag #ORIGINALis and partnered with stars like Snoop Dogg, Desiigner, and Stormzy to promote their Originals line-up. Brand Marketing

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Get more content like this, plus the very BEST marketing education, totally free.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? When using any marketing channel, it’s important to have goals you want to achieve.

How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Here, you can schedule multiple Facebook posts for the week so you can get your content planning finished in a more timely fashion.

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7 Tips to Launch Successful Twitter Promotions

Sprout Social

With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share.

The Ultimate Guide on How to Use Instagram Stories

Sprout Social

Sharing User Generated Content (UGC). Stories represent a fantastic place to publish UGC if you don’t want it to dominate your main feed. Fashion giant Uniqlo ‘s main feed is dedicated to showing off their latest styles and fits. These sorts of Stories also display the content marketing potential of Instagram when brands get creative. It’s no secret that Stories are a big deal on Instagram.