Fashion140: Fashion Industry+Social Media=The Perfect Fit


Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops). Social Media Marketing 140con Facebook fashion lincoln center fashion140 fashionsnoops Jeff Pulver Mobile Marketing social media Twitter YouTube

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. Is there any difference between the fashion week procedure now and some years ago?


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The 10 Key Mobile Trends for 2011


Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1 So it’s really not exaggerated to say that marketers should be well informed regarding the mobile evolutions. Mobile is part of the mix! Mobile banking a must have.

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Good Old Fashioned Values

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When I show an audience statistics of online usage, adoption of mobile, specific uses of YouTube to build audience or general Social Media quirkiness that generates a lot of attention, they shake their heads in a way that says, "I can't believe this," "who has the time for this?" We are not going to bend technology and innovation to our traditional, good old fashioned values. mobile.

Ultimate Guide to Instagram For Fashion


When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. But it’s not just about being a trendsetter — an Instagram strategy for a fashion business needs to not only captivate an audience, but also start a conversation, share experiences, and sell their brand lifestyle.

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign


The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable. Many brands will most certainly follow the lead of Grey Goose and engage in similar mobile and social campaigns.

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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. You can also add new assets to the library on the mobile app.

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3 Practical Android Apps for Fashionistas


If you are in the fashion business or if you are one of those people that people that talk, eat and sleep fashion, then you will love these applications for your Android smartphone. They will allow you to miss nothing in the fashion world and you could easily share all your design ideas with others as well. With this addition to your Android mobile phone, you are able to record and coordinate what you wear on a daily basis. TriMirror Fashion.

Mobile Breaks Search. And Your Brand

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Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. Back then, saying that, "mobile will eat the world," made anyone and everyone chuckle. Mobile is eating the world. He's also known for his presentation titled, Mobile Ate The World.

Why Apps May Become More Important Than Your Website

Convince & Convert

We are spending much of that digital time in mobile devices. Most of that mobile time is spent in apps. This same research finds that within the whopping 5+ hours per day Americans are spending in digital, a plurality of that time (2 hours, 21 minutes) is being spent on a mobile device (phone or tablet). Remarkably, this is up some 575% from the twenty-four minutes spent on mobile devices per day just three years prior, in 2010. Mobile Usage = App Usage.

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The Digital Reality

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From a fashion standpoint, it flopped. fashion. mobile. Do you really think that Google Glass is a flop? I don''t. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and more would find these glasses cool, interesting and worth it to wear. Without question.

Top 10 Black Friday Shopping Apps

Saying It Social

Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. Case Studies Digital Marketing Mobile Advertising appstore best apps black Friday cyber monday shopping shopping apps This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings! The post Top 10 Black Friday Shopping Apps appeared first on.

Endless Aisles

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I was part of the First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. fashion. mobile. What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. Meanwhile, another 23 percent would return less often if the mobile experience were deemed poor.

App of the Week: Dashlane

The Social Media Incubator

There is always the old fashioned way of keeping track by having them all written down and stored somewhere you feel they’re safe. Apps Internet Safety Mobile Apps App of the Week apps dashlane mobile app secure information protection sync your information across all devices From company email and websites to our Facebook and Twitter pages, we all have plenty of passwords to keep track of.

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It's Not Easy To Be A Loving Brand These Days

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We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. fashion. mobile app. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like a top (in fact, a lot of them are).

Is Bethany Mota The Future Of The NewFronts?

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We hear more media buyers using lingo like "pre-roll" and "post-roll" to talk about commercials, because the dollars are clearly shifting from traditional channels (TV, radio and print) to digital (online, mobile, etc.). Young girls interested in fashion, shopping and trends tune in with massive numbers (and they are loyal beyond reason). fashion. Maybe we''ll just stop calling them 30 second spots in the future?

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5 Ways Brands Are Taking Advantage of IGTV


The fashion label’s broadcast of its Men’s Spring Summer 2019 fashion show is perhaps one of the most visually impressive videos on IGTV (and made especially for vertical viewing). Uncategorized Big Brands Content Marketing Creative Instagram mobile Real-Time Strategy Trends

10 Tips For Taking A Vacation From Social Media

SocMed Sean

Because we are becoming an “always on” society and are never more than 3 steps from our mobile devices and computers, social is invading everything we do. I recently took a family vacation to Hawaii and it seemed like I was tempted at every turn to check my accounts, look up something on the Web, play a game on my mobile device, or search for a local restaurant or venue. If you feel comfortable that they won’t abuse it, provide your mobile number for emergencies.

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5 Easy Steps to Create Your Snapchat Strategy

Ignite Social Media

They want to be backstage with you, feeling the vibe of a concert, the allure of a fashion show, or even imagining the smell of sweat on the court! With Snapchat being one of the most recently established social networks in the game, brands are quickly jumping on the bandwagon to create bite-size pieces of content. Snapchat has over 100 million daily active users and around 400 million snaps are sent every single day.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. With over 15,000 downloads and a finalist spot in the gamification category of 7th Annual Shorty Awards, Deception Force shows how mobile gaming can be an important part of digital marketing strategies. Guest post by Cheryl Joy.

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Is Open Source the new black?

The Way of the Web

Live cross-platform mobile gaming arrives → Is Open Source the new black? July 15th, 2010 · View Comments It seems as if Open Source is becoming fashionable, particularly when it comes to maps.

Content Marketing on Chinese Micro Blogs


Although the user growth is slowing down now, the next round of increase by the prosperity of mobile Internet can still be expected. In fact, 2012 could also be seen as China’s mobile Internet year, as mobile phone netizens in 2012 exceeded desktop counterparts for the first time, reaching 388 million users. . Sister Ariel shares views about fashion, daily life trivia and news with fans in a witty, funny and vixen-ish tone of voice.

Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature. Instagram is the world’s fifth-largest social media site.

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

Their mobile-first, content-led approach has helped to increase mobile visitors by 27% in 2019. Victoria’s Secret takes their fashion show omnichannel. Victoria’s Secret was the first (in 2010) to televise their fashion show. At the time, this cutting edge move took the fashion show from an event for the few and made it a must-see show for the masses. Audiences can learn how to work out like the models and go behind the scenes at the latest fashion shows.

Corporate America steps up to deal with #COVID-19

Janet Fouts

Comcast and T-Mobile upgraded everyone to unlimited data for the next 90 days. And T-Mobile is working with Lifeline, a federal program that provides service to those with low incomes to add free data up to 5GB for the next 60 days.

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Leaving Facebook

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Is that type of user ready to engage with a small little banner box in the same fashion that they would on a news site or a blog page? Facebook is about to get a major cash injection, and while they say that it's business as usual, we'll see if being public changes their need to adopt faster and more efficiently to a mobile world, and one where the public will demand cash profitability driven by our collective investments in the company. mobile.

On The Road (Warrior) Again

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For over ten years, I've been doing my best to figure out how to be as upwardly mobile as possible. Core to mobile business success is being able to access information as quickly as possible with a device that won't cause too many visits to the chiropractor. These are your mobile powerplants. Much like the gear you are going to stuff in it, make sure that it is a light as possible and has the right balance of form, functionality and fashion. mobile.

10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line. Mobile users can activate the AR view using a QR code included within the brand’s marketing materials, or via a dedicated link that Bollé shared on Instagram.

Finding Your Best Work In The Best Work Space

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We started having people telecommuting (working from home) and responding to non-urgent business inquiries via mobile devices, email and more. We live in a world of collaboration, where work spaces are open, desks are connected and lounging/creative areas are dispersed between desks where people share things like telephones and can be a part of each other''s work in a much more multi-disciplinary fashion. mobile. Where do you do your best work?

iOS 14 and Facebook Ads: What We Know

Jon Loomer

When it comes to privacy and data collection, Facebook tends to work in an opt-OUT fashion. Facebook Audience Network is a network of ads that appear mostly on mobile apps, outside of the Facebook family. Remember that this is mobile only. It will impact mobile app ads.

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Rule used a combination of Facebook, Craigslist, Ridejoy (a ridesharing service), and CouchSurfing — plus some old-fashioned in-person social networking (aka people skills). Audi’s Urban Future Initiative examines the convergence of mobility, architecture, and urban development; the trip began at the offices of interdisciplinary firm Höweler Yoon Architecture, which is collaborating with Audi to rethink infrastructure in a sustainable way.

4 Reasons the New Google Local Stack Sucks


While the desktop local stack at least lets users click through to see phone numbers, the mobile stack just displays a “call” button. A search for “roofer in Livermore” on a mobile device. As Jennifer Slegg pointed out on , it just became a lot harder for a business to earn their first Google review the old fashioned way.

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How To Fix Google 3D Animals Not Working


Checkout the devices that support Google ARCore in Android as well as iOS mobile operating systems. An Old-Fashioned Reboot to Your Device. Since all of us have been advised to be quarantined at home, we are trying to find numerous ways to entertain ourselves.

10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data. Retail giant Alibaba opened a physical “ FashionAI ” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence. Stitch Fix is an online styling service that delivers a personalized assortment of fashion products to customers each month.

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. 1 GUESS Launches First-Ever Fashion Takeover on TikTok. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. Source: Mobile Marketer.

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Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing

Twenty4 Social

Make Sure Your Site is Mobile Friendly. With more and more people doing their Internet browsing and shopping on mobile devices, it is imperative that your platforms for promoting your products are mobile friendly. Fashion Niche.

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Navigate to your Instagram profile in the mobile app. Fashion writer, designer, creative consultant, and influencer Nicolette Mason hosted a plus-size pop-up at Nordstrom Local West Village in Brooklyn, NY, via Stories. Then, she gave a talk on inclusion and body positivity in fashion.

Thoughts on Poken & Off-line Social Networking

The Marketing Blog

Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? Penetration Problems: The distribution problem looks very similar to the Reliance mobile issue. which does exactly what Poken does but on a mobile phone, we could be clearing a lot of mess. I know that the international version of Poken does have mobile phone-app. iPhone India users constitute just a small percentage of the entire mobile phone population.

A great opportunity for Nokia that no one has mentioned…

The Way of the Web

Integration with Xbox Live and gaming on mobiles has been mentioned by senior Microsoft staff for years, even before the Xbox 360 launched (One of the chief people involved in the Xbox project, J Allard, talked about it in-depth in an Edge magazine feature back in 2005). Fortuntely we’ve come a long way since then, with the Sony Xperia Play as the ‘Playstation Phone’ and the success of games including Angry Birds lifting simple mobile games.