4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. I would also gladly come back in for another focus group to chat with the team on social media.

Trending Sources

How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. What’s that got to do with social networks? We often look at social networks with blinders on. social business Social Media in Action mindfulsocial social sales

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media traffic is on the rise.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Why do businesses need social media? After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers.

Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. You don’t need to create a focus group; you have one already. Manwich: A Case Study on Social Media Listening.

Working with Social Media Data: Content

Net-Savvy Executive

In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. If you look at social media from one angle, that's what it is: lots of content.

Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

Building a good social media presence doesn’t have to take all your time. You just need to work smart, and focus on the activities that produce the highest ROI. The most common mistake people make is not defining their social media goals before they begin.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency.

The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. 68% are interested in expanding their social footprint.

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Jodi Gersch on Social Media-Driven Journalism

Geoff Livingston

Jodi Gersch is the Director of Social and Strategic Brand Marketing at USA TODAY. She has been with Gannett since 2000, and has helped guide the company through the social media revolution. How do you differentiate between the stories on social?

[DATA] Teens, Privacy and Social Media

SocialFish

The latest research is out from Pew Internet Research on teens and their use of social media. See the full report here ; and of particular interest is some insights gleaned from their focus group interviews.

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Social Image of the Week crest halloween jessica gioglio petco social image of the week tide visual content marketing

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. People are the fuel behind social media, which is really just tools and tactics.

Don’t Ignore Social Media’s Research Value

Convince & Convert

Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant).

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media Network Marketing

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Free - Get Your Business OnTo A Social Media Space - Already With 3.5 Get Your Business OnTo A Social Media Space - Already With 3.5 First Thing First, You Need To Be On This Social Media Platform. Free - Earn Via Social Media Site 2.

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How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

The primary benefits are being able to focus on specific information and target questions to specific audiences. Part of that is because social media is the preferred customer care channel before website/live chat, email, and even the 1-800 customer service line [see chart below].

8 strategies for Pinterest for business

Janet Fouts

They are all about the social and emotional issues of raising young kids. If people like what you say they’ll come to you for more focused information for their business. Use Pinterest as a focus group. Pinterest has become a running joke to many.

Social Media #AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1. Get Your Business OnTo A Social Media Space Already - With 3.5 First Thing First, You Need To Be On This Social Media Platform. Million Users Who Are Musicians, Artists and Everyday Social Media Users With Friends And Family All On TSU.

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5 Traits of the Social Sales Person

Janet Fouts

Think about it, good sales people have always been social. Now let’s look at how a sales person works within a social business. With social media listening tools you can stay a step ahead of industry news, public perception of the industry and of your own products.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Encourage your employees to use their time on social to speak on your brand’s behalf. Employee engagement, just like social media, should be a two-way dialogue.

How To Measure Your Social Media Efforts

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.

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Your Social Listening is Broken. Here’s Why.

Talkwalker SM

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening.

What Makes a Business Social?

Janet Fouts

A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. Today we may think it has to mean they use social media, but there’s more to it than that.

The Emotion found in Social Data

Buzz Marketing for Technology

Most people who write on social media outlets don’t do so just for the sake of doing it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Let’s be clear.

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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). Social Media Statistics mobile purchasing mobile search mobile shopping mobile website mobile-friendly site

How to Bring Humor to Community Management

Convince & Convert

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. A Little Humor Goes A Lot Way Humor is hard to master (Note: Learn from this social pro all about humor!),

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Most people who write on social.

5 Ways to Create an Authentic Social Presence

Simply Measured

How to Create a Conversion-Based Social Campaign Download. Whereas TV commercials and print ads used to reign, social media now controls the narrative around a brand. Here, we explore five ways to build an authentic social presence. Education & Analysis Social Media

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.”

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

There’s also a social listening aspect that’s relevant to them too, as it’s often the first place we’ll hear about how people are reacting to our products. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ).

How to Sell Smarter Using Social Insights

Convince & Convert

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups.

How Size Matters in the Social Media ROI Debate

Convince & Convert

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. Social media – at least today – is often more art than science.

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Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right.

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Social Media Scales of Engagement

Diva Marketing Blog

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a group, we were engaged with Judge Duran but on a passive basis.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez.