23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Align your social media and marketing efforts to your goals.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Your epic piece of content is shared all over the social and digital web, once again. Social currency on the web today = attention + action. Unfortunately many marketers confuse social buzz with social bucks. Want the blueprint for social marketing success right now?

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks? Inviting your community to join your content marketing journey. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. I would also gladly come back in for another focus group to chat with the team on social media.

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content. Community Management.

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How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Social media brings these discussions into the open.

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information.

The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. 68% are interested in expanding their social footprint.

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Community Manager Appreciation Day: 5 Must-Reads

Firebelly

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.

Don’t Ignore Social Media’s Research Value

Convince & Convert

Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media? According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Why do businesses need social media? After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

The primary benefits are being able to focus on specific information and target questions to specific audiences. It may be hard to believe, but there’s a great deal of customer service involved when it comes to brand community management. Social Media Engagement.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. People are the fuel behind social media, which is really just tools and tactics.

Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.

Social Media Is CRM

Social Media Network Marketing

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

How To Measure Your Social Media Efforts

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.

Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

Building a good social media presence doesn’t have to take all your time. You just need to work smart, and focus on the activities that produce the highest ROI. The most common mistake people make is not defining their social media goals before they begin.

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence.

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Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Social Image of the Week crest halloween jessica gioglio petco social image of the week tide visual content marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Before crowdsourcing there were focus groups, which never really worked too well.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook.

3 Ways to Use Social Media for New Product Development

Buzzlogix

Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands. The ability that social media gives you to understand the marketplace, supplies you with an opportunity to reduce your product development costs and outperform your competition. Here you will learn three important ways to use social media for new product development that can help you and your team achieve a high level of business success.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was.

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The Social Listening Playbook for Super Eager Marketers

agora pulse

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months.

4 Ways to Effectively Use Instagram Polls

agora pulse

Tapping “yes” could result in a sense of accomplishment or a feeling of being part of the community. When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Encourage your employees to use their time on social to speak on your brand’s behalf. Employee engagement, just like social media, should be a two-way dialogue.

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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez.

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Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. Media.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

There’s also a social listening aspect that’s relevant to them too, as it’s often the first place we’ll hear about how people are reacting to our products. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ).

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How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group.

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Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign.

Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel. Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens.

How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead.

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