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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

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The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Facebook has also been testing media placements in the Facebook groups feed. A brand’s ad would show in the mobile feed in the Facebook groups tab next to community posts. There are a lot of exciting opportunities here for brands to deliver exclusive content to their group members before the general public. Group Topics.

Groups 203
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265
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50 Tips for Taming the Social Media Beast: Mastering AI, Branding and Team Alignment

Pam Moore

Need to conduct new focus groups to gather customer feedback for new products and marketing launch. Conduct Focus Groups : Gather customer feedback through focus groups to inform new product development and marketing strategies. Mobile Optimization: 40. Need to rework the tech stack.

Team 133
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Ford's Got a Reason to Fiesta

Social Media Marketing

It was a remarkable event - check it out on Current - featuring the band Parachute, a short awards ceremony hosted by Jake & Amir , mobile tweeting food vehicles (including the famed KogiBBQ and Coolhaus ), and the first reveal of the 2011 Fiesta. The numbers were great.

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo. In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups. But few writers have access to actual focus groups. Practical Advice.

Review 121