A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru.

Trending Sources

Community Manager Appreciation Day: 5 Must-Reads

Firebelly

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Want to know how 11 million Australians will vote?

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions.

Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign.

5 Ways to Create an Authentic Social Presence

Simply Measured

Think of social media as a giant focus group – use it to learn how people are using your products post-purchase. User-generated content gives an authentic view of your brand and its products and allows you to build a following and community among your most loyal customers.

Don’t Ignore Social Media’s Research Value

Convince & Convert

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. brand communities Social Media Research social media ROI dominos pizza kyle mensing sacred rides social media research

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Gear recently spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

Chances are, there are smaller influencers or groups who have far more clout in your area. If you’re going to grow something, it’s potentially worth using the power of the aggregate, reaching out to smaller and more engaged communities rather than a large volume of people.”.

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How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

The primary benefits are being able to focus on specific information and target questions to specific audiences. It may be hard to believe, but there’s a great deal of customer service involved when it comes to brand community management.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Best Engaging Communities.

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Happy Halloween! In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats.

Social Media Is CRM

Social Media Network Marketing

Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands. To accomplish this, companies should create customer-focused online communities with well-established components like blogs, forums, chats and wikis. Social Media lends itself to Customer Relation Management.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement.

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. Brand tattoos send a message that they belong to a unique, personally meaningful community. By BJ Bueno , guest author.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. No one needs more irrelevant marketing messages in their life.

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me). This is a special guest spot by Jay Baer of Convince & Convert. Stop trying to be amazing online and start being useful.

Strategy Lessons: The Water Book

Geoff Livingston

This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. 2) Direct Community Interaction with Stakeholders. Otherwise it should be used as a tactic to galvanize a community within a larger strategy.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Through social media, you can find out what online communities your existing customers belong to. Tamar is also the author of The New Community Rules (July 2009).

Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

You just need to work smart, and focus on the activities that produce the highest ROI. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. This is a guest post by Brad Smith.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration?

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners.

The State of Social Media Marketing 2012 [DATA]

SocialFish

Social media continues to be the greatest focus group out there, because it’s tuning in on natural conversations – so why are just over a quarter of marketers understanding this? This great summary by Danny Brown was first posted on his blog here.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. It’s a pretty terrible time to be in the traditional advertising sector.

Strategy Lessons: The Fire Book

Geoff Livingston

Smart organizations understand that they need to cross this gap, that a bridge needs to be built between customers/donors/volunteers to create successful, loyal communities of people that provide support. In this role, the PR person acts as a trusted intermediary between community and people.

Jodi Gersch on Social Media-Driven Journalism

Geoff Livingston

It’s harder for USA TODAY to have that kind of relationship because the community is everywhere, BUT they can be a very engaging brand online. We have social data, we have website data, and we have audience data for our communities of people.

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Groups would represent fans, sponsors, partners and other community influencers.

[Exclusive] 5 factors driving the launch strategy of associationsnow.com

SocialFish

In readers surveys, focus groups, and informal conversations over the past 18 months, our audience told us they still wanted all that.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39

How To Measure Your Social Media Efforts

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum.

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

This post focuses on some of the main ideas and recommended action steps that came out of the training weekend. Some attendees are creating groups to help support them. Look at the content that is resonating and focus more on that. Community Management: Credit: Mick Russell.

Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

The second says, “not only do I admire this service or product, but it’s exactly what I’m looking for.&# “My New Year’s resolution was to focus on marketing, so this is perfect!” That’s what focus groups have become, haven’t they? “Do

Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

To bring in real-world concepts and to encourage collaborative research, she broke the class into groups, each of which was assigned a different project: on the history of piracy, on current issues, on new business models for music, protest movements and other topics. Last fall, a modified version of the program was established that focuses on full departments rather than on individual faculty members. Library Assistant II (One Year Only) Maricopa Community College District.

Listen to your stakeholders

Proactive Report

You can do online focus groups. Communispace is one way to build an online community for focus groups. Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. We’re talking to our customers all the time but are we listening? We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. Everyone is a publisher. Technology has changed the way people communicate.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale.