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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

An Overview of Bulletin Board Focus Groups

Idaconcpts

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Business & Marketing

Let Qualitative Research Guide Your PR Programs

Spin Sucks

Related Stories Eight Tips for Successful eCommerce Email Marketing Angst Ridden Squirrel Dominates The Psychology of Marketing: Nine Tools You Need.

Mad Men, Pancake Syrup, and Analytics

Spin Sucks

The brand had a pancake mix widely available, and its brand recognition led many people to claim during the focus group that they’d recently purchased Aunt Jemima syrup. Surveys and focus groups are still an important part of creative research.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing?

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Myrland Marketing

[Infographic from #LMA16 below] Jonathan Fitzgarrald , Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your clients are concerned.

How Data Is Used to Refine Marketing Messages

Convince & Convert

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. The “Tent Pole” Marketing Model. What “Responsive” Marketing Really Means. Image via BigStockPhoto.com.

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How To Gain Consumer Insights That Boost Your Marketing Results

Unspoken

A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. If consumers are changing so rapidly, what makes corporations think they can still market to them in the same old ways?

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint.

eCommerce Marketing: Do Free Trials Work?

Spin Sucks

We’re really stabbing in the dark here because no one on the team is an ecommerce marketer. How to market to people who abandon the cart. Even information on using an outside email marketing company to deliver your information (vs. eCommerce Marketing: Do Free Trials Work?

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Unspoken

Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. That doesn't even begin to take into consideration the myriad online marketing and social media marketing opportunities that must now be brought into the fold. Consumer insights don't necessarily come from one focus group or customer survey. From Mass Marketing to Personalized Marketing.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Facebook Advertising as a Free Marketing Tool. How to do Facebook Marketing Research.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. No other marketing techniques will do.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Chances are, there are smaller influencers or groups who have far more clout in your area. Lucy Clarke , marketing director, Social Chain.

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The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading.

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Want to Market Better? Think Like a Consumer

ProBlogger

Consumer centricity is a hot topic in marketing circles. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. Another thing I learned is to not be a slave to focus groups.

How Cultural Marketing Is Different From Consumer Insights

Unspoken

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. How Cultural Marketing Works.

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. How is our market share today vs. a year ago, and how will a new program help influence that?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? Marketing with LinkedIn.

Social Media #AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

#AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1.

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A Business Pivot: What You Need to Know

Spin Sucks

Industry trends and market realities. A pivot requires goals that are based on market realities. Business Growth entrepreneur business strategy cision marketing in the round New York Times OPENForum oprah PESO model Spin Sucks By Gini Dietrich. The past few years have been rough.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Proctor provided more details about Twitter Insiders in her blog post: Tap Twitter Insiders at any time to test creative ideas, gather honest input and uncover market insights. Long-term studies like these are a particularly powerful tool to leverage when entering new markets.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Related posts: There is NO Passive Marketing with Social! Traditionally, marketers think of outcomes like they think of.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. Google+ – Too little, too late by Inside a Marketing Mind.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

Ideas and products that might have been killed before are now becoming alternate ending , hugely successful products , and breakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups.

Seven Ways to Use Social Media for Business

Webbiquity SMM

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Perform competitive and market research.

What Makes a Business Social?

Janet Fouts

You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. They couldn’t give a flying crap about your marketing message.

Getting real engagement on your Facebook page

Janet Fouts

Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! Give me a poll (that isn’t a focus group question and I’ll give you my opinion.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers.

How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market.

5 Traits of the Social Sales Person

Janet Fouts

Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Understand competitors, their products and markets. Listen to what the market wants and what their issues are.

8 strategies for Pinterest for business

Janet Fouts

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Use Pinterest as a focus group. Pinterest has become a running joke to many.

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

Early social listening platforms focused on the “Big Three” of Facebook, Twitter, and LinkedIn because they were the largest social networks at the time. In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. Don’t get me wrong, I still believe there is a place for focus groups.

How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

While her team is primarily reactive, they also work closely with the proactive marketing team to ensure that everyone is on the same page for promotions, initiatives, and social pushes. The team is also used as a sort of focus group for various marketing ideas.

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Why People Love Social Brands

Blue Focus Marketing

One of the fascinating things about social branding is that it doesn’t matter what size business you are or what your marketing budget is. Branding Communication Content Marketing Marketing Small Business Social Media Marketing Strategy

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post.

The Eight PR Up-and-Comers

Spin Sucks

She has her own business, where she focuses on travel and tourism. Today she is the PR and content manager for The Focus Group , an advertising and marketing agency in Hattiesburg. By Gini Dietrich.