4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

An Overview of Bulletin Board Focus Groups

Idaconcpts

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Business & Marketing

Trending Sources

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing?

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products.

What is Market Research?

Idaconcpts

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Focus Groups.

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Unspoken

Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. That doesn't even begin to take into consideration the myriad online marketing and social media marketing opportunities that must now be brought into the fold. Consumer insights don't necessarily come from one focus group or customer survey. From Mass Marketing to Personalized Marketing.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Facebook Advertising as a Free Marketing Tool. How to do Facebook Marketing Research.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. No other marketing techniques will do.

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Chances are, there are smaller influencers or groups who have far more clout in your area. Lucy Clarke , marketing director, Social Chain.

How Cultural Marketing Is Different From Consumer Insights

Unspoken

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. How Cultural Marketing Works.

The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading.

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#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. How is our market share today vs. a year ago, and how will a new program help influence that?

Want to Market Better? Think Like a Consumer

ProBlogger

Consumer centricity is a hot topic in marketing circles. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. Another thing I learned is to not be a slave to focus groups.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? Marketing with LinkedIn.

Social Media #AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

#AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. Google+ – Too little, too late by Inside a Marketing Mind.

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Related posts: There is NO Passive Marketing with Social! Traditionally, marketers think of outcomes like they think of.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Proctor provided more details about Twitter Insiders in her blog post: Tap Twitter Insiders at any time to test creative ideas, gather honest input and uncover market insights. Long-term studies like these are a particularly powerful tool to leverage when entering new markets.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

Ideas and products that might have been killed before are now becoming alternate ending , hugely successful products , and breakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups.

Seven Ways to Use Social Media for Business

Webbiquity SMM

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Perform competitive and market research.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers.

What Makes a Business Social?

Janet Fouts

You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. They couldn’t give a flying crap about your marketing message.

Getting real engagement on your Facebook page

Janet Fouts

Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! Give me a poll (that isn’t a focus group question and I’ll give you my opinion.

5 Traits of the Social Sales Person

Janet Fouts

Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Understand competitors, their products and markets. Listen to what the market wants and what their issues are.

How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market.

8 strategies for Pinterest for business

Janet Fouts

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Use Pinterest as a focus group. Pinterest has become a running joke to many.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. Don’t get me wrong, I still believe there is a place for focus groups.

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Your Social Listening is Broken. Here’s Why.

Talkwalker SM

Early social listening platforms focused on the “Big Three” of Facebook, Twitter, and LinkedIn because they were the largest social networks at the time. In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates.

How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

While her team is primarily reactive, they also work closely with the proactive marketing team to ensure that everyone is on the same page for promotions, initiatives, and social pushes. The team is also used as a sort of focus group for various marketing ideas.

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The Converged Media Imperative

Geoff Livingston

Yesterday afternoon, the Altimeter Group released a report called “ The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” All of these components are correct, and as such make for a traditional linear marketing process.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research.

What’s Next for Social Data Intelligence

Convince & Convert

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate.

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Show 487 - Using Mobile Surveys for Customer Insights

Engaging Brand

The Engaging Brand podcast covers social marketing , business ideas and brand marketing tips. What is the definition of modern market research? Is mobile market research more independent than customer focus groups? Is emotion stronger at the point of purchase and should market research adjust their market research data to recognise that? The role of gamification in market research. The role of gamification in market research.

5 Ways to Create an Authentic Social Presence

Simply Measured

Today’s consumer is immune to traditional marketing techniques. Think of social media as a giant focus group – use it to learn how people are using your products post-purchase. Social media is a good way to scale one-to-one marketing.

How To Use Consumer Insights For Product Inspiration and Development

Ignite Social Media

The tried and true marketing and product development standard is doing consumer insight surveys. The primary benefits are being able to focus on specific information and target questions to specific audiences. It’s a focus group with the ultimate product road test.

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign.

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Writing a book is no-less a task master, just a different one from marketing to distribution And. Many writers might think the only role for social media is in the marketing and promotional phase. In the marketing world, we essentially do this through focus groups.