The Importance of Email Newsletters

Idaconcpts

On March 2012, Target Marketing revealed stats on customer acquisition topics of American business-to-business and business-to-customers marketing managers throughout 2011 and early 2012. of marketers planning to deploy this digital tactic. Create Newsletters Efficiently.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter.

Trending Sources

How to Make Email Newsletters Better

Idaconcpts

This is the screenshot of my email newsletters signup form at my blog. Today I wanted to share what I have learned on how to make email newsletters better. Because Mad Mimi is a fun, intuitive email marketing service with character.

55 Fresh Ideas for Your Christmas Newsletter

Writtent Blog

And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. The best kind of Christmas newsletter provides value to the recipient.

6 Tips on Creating Compelling Newsletter Titles

Writtent Blog

A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once: creates interest. Or if you’re learning how to write a newsletter , a powerful newsletter name can determine its success. How will your newsletter fulfill that need?

Xydo Pivots to a New, Targeted B2B Content Model for Your Business Newsletter

Stay N' Alive

If you're reading this, there's a good chance you clicked on a link from my newsletter to get it. xydo Technology social email newsletter content marketing Email MarketingIf you didn't, go over to the right column of my blog and subscribe now! (or

How to Write a Newsletter in 4 Simple Steps

Writtent Blog

Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example. If you’ve been wondering how to write a newsletter, [.].

Newsletter Marketing or Blogging?

Small Business Mavericks

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling. Then, you use your e-mail newsletter to drive traffic to your important landing pages and close more sales.

Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader

Twist Image

It should come as no surprise that content about marketing and smart marketers is one of the best places to get inspired about better ways to do your marketing. It''s not hard to find a ton of resources for marketing. If you just look to the left of this blog post, you will see a whole list of inspiring people, blogs and podcasts that will make you a smarter marketer. This weekly e-newsletter is bursting at the seams with inspiration. e newsletter.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.

Video 59

Drive Traffic With A Newsletter

Small Business Mavericks

Newsletters have been great business communication tools for years. When desktop publishing became fashionable in the 1990s, everyone soon had a newsletter. It became possible for small businesses to have their very own newsletter at an affordable price – as long as they had the time to do it themselves. But the few entrepreneurs who did go online for business started e-mail newsletters. Learn how to get your own digital newsletter today.

7 Common Newsletter Problems Solved

ProBlogger

Over the past few weeks, we’ve looked at why email newsletters are so important, what your email newsletter might look like, and how to choose the right service for you. So is your newsletter up and running yet? I know a lot of bloggers find newsletters a bit daunting. In marketing, a ‘cold list’ is one that hasn’t received any emails in a while. Perhaps you sent out a weekly newsletter for six months, but then hit a busy spell and stopped emailing altogether.

Do I really need a business blog and a newsletter?

Absolute PA

I’m often asked why it’s important to have a blog and a newsletter. (by by newsletter, I’m talking about regularly emailing subscribers who have opted in to hear from you by email because you send them amazingly, useful and interesting stuff that they LOVE).

10 Metrics to Track Your Newsletter Content Success

Writtent Blog

Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 Email Marketing

Where To Put Your Contact Information

Small Business Mavericks

Here are some great places to put your contact information on your website, in your e-mail newsletter, and in social media: Contact Information On Your Website. Contact Information In Your Electronic Newsletter. E-newsletters typically don’t have Contact pages, but they do have headers and footers. All the same information that goes in these sections on your website can also go in your newsletter.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is.

Top 3 Tips To Make Your E-Newsletter A Success

Idaconcpts

If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. Shutterfly’s Wink is the king of e-mail newsletters that include a freebie. Here are the top 3 tips to make your e-newsletter a success: 1.

20 Go-To Places for Truly Awesome Newsletter Templates

Writtent Blog

If you’re using email marketing to promote your content , you’re certainly on the right track. for every dollar invested in newsletters and other forms of email outreach. One of the world’s most-beloved email marketing platforms offers loads of stylish and mobile-friendly templates.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Email List and Email Marketing.

Tips 146

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution?

B2B 142

8 Do’s and Don’ts When Emailing a Company Newsletter

Writtent Blog

Do Get Permission to Send Your Company Newsletter. Email is a form of permission marketing. If you send promotional or marketing emails to any contacts without their permission, you are violating anti-spam law , not to mention annoying and angering potential readers and customers.

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. 25 Key Criteria for Choosing a Marketing Agency. Marketers know how to talk the talk. Is your staff on board and ready to embrace a new marketing approach?

How To 141

10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen.

Tips 57

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence

Twist Image

It's going to change marketing. The truth is in the marketing. The reality of what consumers see, touch and do with a brand is evident - no matter what a Chief Marketing Officer says at your local industry conference from the stage during a keynote address. Still, where is the proof that brands have mastered personalization - let alone have the capabilities to leverage artificial intelligence to build better engines of marketing and communications? . content marketing.

How to Measure Content Marketing Success

Webbiquity SMM

With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? Content Marketing Social Media Marketing Web Presence Optimization

Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. Image via BigStockPhoto.com.

Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. Click here to start to receive my newsletter.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. Calls to Action’ are essential within marketing texts.

SMS 129

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

Pamorama

It is vital to plan, manage, and optimize your content marketing initiatives. . But despite the overwhelming trend toward content marketing and measuring its effectiveness , most brands haven’t addressed content on either a strategic or tactical level.

Really Good Emails (Email Marketing Best Practices & Ideas)

Puzzle Marketer

As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. Newsletter. The post Really Good Emails (Email Marketing Best Practices & Ideas) appeared first on Puzzle Marketer. Email Marketing

Do Agencies Care About Conversion?

Twist Image

Are you obsessed with making marketing better? Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 also, if you don't subscribe to his free e-newsletter, The Marketing Analytics Intersect , you do not know what you're missing). digital marketing. digital marketing agency. digital marketing blog. digital marketing evangelist. marketer.

The Importance of Healthy Internet Marketing Strategies

Idaconcpts

As an online marketer I get contacted on a daily basis by potential clients from around the world. A common denominator among them is that they are looking for a quick solution to an urgent problem: For two years we have been running an email newsletter.

The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.

Learn Email Marketing From Butchers

Ari Herzog

Yet that is what frequently occurs when you subscribe to an email newsletter. After requesting a newsletter on a website, observe the emailed response: Why? In the meantime, I welcome you to sign up for my email newsletter. Marketing email

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies.

The Complete Guide to Facebook Marketing

Sprout Social

One of the first steps in grasping Facebook marketing is making sure you’re taking advantage of all of Facebook’s features. Is your ultimate Facebook goal to drive new newsletter signups? Is your CTA button a newsletter signup? Newsletter Signups. With 1.79

The Pareto principle and cross-channel marketing

Engaging Brand

The rule of 80-20 and cross-channel marketing. Cross-channel marketing is just one of many areas where the Pareto principle remains alive and well. For example, if you make pogo sticks, you might spend 80 percent of your time and money manufacturing your product and 20 percent on marketing and promotion. It may sound complex, but the right software can help you identify your marketing priorities and maximize your profits.