Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Case in Point: Event Marketing.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

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How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

It's every smart and social, savvy digital marketers dream to reach their audience in a human, relevant, memorable and meaningful way. Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way.

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Three Key Takeaways from the Twitter Agency Playbook

Ignite Social Media

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. Below are three key takeaways from the Twitter Agency Playbook. . Where Twitter Fits into Your Client’s Strategy.

New Twitter Data Underlines the Emergence of Gaming - and Marketers Need to Take Note

Social Media Today

Twitter has seen a massive increase in gaming-related conversation, as gaming, more broadly, continues to grow

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Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. How to be smart on Twitter.

9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. Social Media Marketing Twitter

Twitter Provides New Stats and Advice on Video Marketing

Social Media Today

Twitter has outlined some new data on the performance of video marketing on the platform, along with some key video tips

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The 12 Best Twitter Analytics Tools for Online Marketing Success!

Devumi

Having good Twitter analytics apps is one of the most important things there is when it comes to successful Twitter marketing. This is because Twitter is one HUGE conversation taking place in one online space – The Twittersphere.

Twitter Publishes 2020 Marketing Calendar to Help with Strategic Planning

Social Media Today

Twitter has published its 2020 marketing calendar, highlighting all the key dates and events to be aware of in the year ahead

Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note: New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout.

Funny Tweets from Twitter Marketing Experts Around the World

Devumi

Trying to promote your brand on Twitter is a serious business. Read on to find out how some of the funniest brands on Twitter endear themselves to their audiences. The post Funny Tweets from Twitter Marketing Experts Around the World appeared first on Devumi.

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Marketing.

Twitter Mistakes: How Brands Tried to Ruin their own Twitter Marketing!

Devumi

The post Twitter Mistakes: How Brands Tried to Ruin their own Twitter Marketing! Case Studies Facebook Twitter content marketing facebook marketing hashtag marketing social media marketing twitter marketing twitter marketing strategy

Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Meet the woman who took over the HMV Twitter account.

Twitter Launches 6-Second Video Ad Bidding, Providing New Options for Video Marketers

Social Media Today

Twitter is launching a new 6-second video ad bidding option, providing increased capacity for marketers to utilize Twitter video

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Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. The reach expansion sums up a year of advertising innovation for Twitter.

Twitter Provides New Marketing Tips via #BrandsTalkTwitter Initiative

Social Media Today

Twitter's UK arm has started a new initiative to highlight the strategies of some of the best performing brands on the platform

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Create a Complete Twitter Content Marketing Strategy for Sustainable Success!

Devumi

Your Twitter account can be a tremendous tool for content marketing. It may limit you to 140 characters, but that doesn’t limit how many tweets you can send, or your Twitter content marketing strategy. A3 @Twitter is a great content marketing resource.

How Agorapulse Can Help Your Twitter Marketing

agora pulse

But you still can’t see positive results from your Twitter marketing efforts. Could it be that you’re not using a social media management tool that gives you tools to publish, listen, and report on Twitter? Checking Your Twitter Marketing Efforts.

Twitter Leaving Social Media Marketers Unsatisfied

Firebelly

So far Twitter has had no problem attracting users from the marketing world. “Twitter needs not only to develop additional marketing opportunities but also to provide tools, best practices, and advice to help marketers get the most out of its platform.”

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Twitter is in the second camp. Though Twitter says mDAUs are a more accurate reflection of performance, the switch has been questioned by analysts recently and in the past. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

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14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. Leverage Twitter analytics for optimized results.

Three Things Twitter Needs to Thrive

Webbiquity SMM

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.

Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How I got started using Twitter.

How many Twitter users actually tweet?

Sherrilynne Starkie

In a startling admission by Twitter apparently, one in five users never actually tweet. A lot of these non-users are probably bots or apps that connect users automatically to Twitter. Twitter reach is defined as the number of engaged users plus all their followers.

Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. Ok, so what is integrated digital marketing? It’s the anchor to everything in digital marketing.

Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How I got started using Twitter.

How to Get Twitter Stats That You Can Really Use

agora pulse

How can you tell whether your hard work on Twitter is worth it? You’ll have to dig into Twitter stats to find out. Social media managers and marketers need social media stats. So when Twitter removed Audience Insights, I was flummoxed. Twitter Audience Insights.

How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. Leverage Twitter analytics for optimized results.

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Our Twitter Marketing package is now FREE for non-profit organizations

Audiense

Twitter Marketing package for 12 months for FREE ! Audiense News Twitter MarketingOver the last few weeks, we have dedicated ourselves to see how we can help the community during this difficult time. We started in-house with our team making sure their needs were addressed.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: .

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more.

How to Use Twitter for Business and Marketing

Social Media Marketing

Does Twitter still work? These are probably the most well-known inquiries we've run over on the Internet about the Twitter. billion searches per day, Twitter is still the most visited social media platform in the world. Would it be a good idea for us to put time into it?

Why We Still Love Twitter

Likeable

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter.

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. The average Twitter user has 208 followers.

20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy

Convince & Convert

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Twitter is so much more.

The Coming Twitter API Change: Twitter Share Counts to Disappear

Devumi

Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The impact will be felt across the entire Internet, or at least on pages with Twitter buttons installed!

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Marketing Twitter

Twist Image

It's hard to imagine a brand not seeing Twitter as an opportunity to share and connect with customers and potential customers. It's near-impossible to find any semblance of a marketing campaign that hasn't attached itself to some kind of hashtag or Twitter call-out. Some might argue that Twitter is less about communication these days, and much more about a place to share information (a micro-broadcasting platform instead of a micro-blogging platform). marketing.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness.