CPA CPC CPM 
Sprout Social
JUNE 3, 2025
Paid: Track Ad Impressions and cost per thousand impressions ( CPM ) to measure awareness. Paid: Use conversions, revenue, cost per action (CPA) and return on ad spend (ROAS) to measure the impact and profitability of Facebook ad campaigns. CPA measures the cost to drive a unique action, like a sign-up or purchase.
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. CPL CPA CPC ROAS.
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Buffer Social
JANUARY 9, 2025
CPM (cost per thousand impressions) : In this bidding method, you get charged by impressions. When you choose CPM as your bidding method, you ask TikTok to maximize the reach of your TikTok ad to get more impressions. CPC (cost per click) : Cost per click is when you’re charged by the click.
Jon Loomer
NOVEMBER 6, 2018
Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPC going up/down? Is my CPA going up/down? Is my CPA going up/down? I pull out these metrics and save them as a daily report, which I then run for each client. I compare yesterday versus today using the date picker.
Ignite Social Media
JANUARY 8, 2024
What does CPC mean? CPC stands for Cost Per Click. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. What does CTA mean?
Hootsuite
MAY 28, 2025
Everflow allows you to: Track and manage all referral relationships from all channels Identify and connect with new affiliates and creators Analyze performance on an individual level to provide one-on-one feedback Track recurring revenue as well as CPA/CPC/CPM Cost: Available on request 13. It automates coupon code tracking.
Sprout Social
SEPTEMBER 6, 2018
Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. Cost Per Mille (CPM) : Cost per 1000 impressions. Cost Per Action (CPA) : For campaigns with specific actions in place, like an App Install, CPA is measured per action. Time of year.
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