Ignite Social Media
JANUARY 8, 2024
What does CPC mean? CPC stands for Cost Per Click. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. What does CTA mean?
Jon Loomer
NOVEMBER 6, 2018
Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPC going up/down? Is my CPA going up/down? Is my CPA going up/down? I pull out these metrics and save them as a daily report, which I then run for each client. I compare yesterday versus today using the date picker.
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Ignite Social Media
JUNE 3, 2021
Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion. Impressions: The number of times your ads were on screen.
Bill Hartzer
AUGUST 21, 2012
– Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) . – BS/BA degree. – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). and variables (Quality Score). – Strong Excel skills. – Analytical mind.
Twist Image
JANUARY 10, 2011
What's your take on how to actually grow an audience to the point of being able to make money from Blogging and Podcasting? advertising impression. affiliate marketing. blogging business model. building audience. business model. evan pederson. fancy pants gangsters. mass media. media buying. online marketing. paid content. podcasting. production.
Convince & Convert
MARCH 19, 2018
By paying per impression, you can optimize your CPM to just $0.02 Here are five common goals that social ads can help you achieve: Impressions: If you’re trying to get your message seen by as many people as possible, pay per CPM (impressions per 1000 people). Then make sure you’re operating on a CPC bidding model.
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. CPL CPA CPC ROAS.
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