Idaconcpts

FEBRUARY 11, 2012

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. A common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric. An example of a CPA publisher is Statusmediaplc.com.

CPC 132

CPC CPA Cost Advertising 132

Ignite Social Media

JUNE 3, 2021

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

Analytics 158

Analytics Brands CPA CPM 158

Convince & Convert

JULY 23, 2013

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Integrated Marketing and Media advertising metrics chango display advertising mobile advertising online advertising ROI social media metrics Image via BigStockPhoto.com.

Buy 111

Buy CPA CPM CPC 111

Audiense

NOVEMBER 1, 2016

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites. In some cases our clients have managed to reduce the CPC (cost per click) by 37% and the CPA (Cost per Acquisition) by 78%.”,

CPA 84

CPA CPC Campaign Advertising 84

Convince & Convert

APRIL 8, 2016

Average Cost Per Click (CPC). Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Cost-Per-Click (CPC): Your client may prefer to to pay a certain amount for the cost per click. Through this report, you can easily see where you spend the most, where you get most of your conversions from, what your average position is, and you CPC for different cities or states—and much more.

Adwords 89

Adwords CPC Cost Conversation 89

Devumi

MAY 29, 2015

While the free/unpaid option is still very via, Pinterest now have three paid advertising options: CPM – Cost per mille, or thousand, impressions CPC – Cost per click CPE – Cost per engagement The newest cost model feature is cost per engagement. With over 80% of Pinterest users using a mobile device, getting more pins in front of people that contain your mobile apps is incredibly important.

Features 74

Features CPM CPA CPC 74