Idaconcpts

FEBRUARY 11, 2012

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. An example of a CPA publisher is Statusmediaplc.com.

CPA 132

CPA CPC Cost Advertising 132

Ignite Social Media

JUNE 3, 2021

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

Analytics 154

Analytics Brands CPA Overview 154

Audiense

NOVEMBER 1, 2016

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89

Twitter CPA CPC Social Graph 89

Little Web Giants

NOVEMBER 4, 2014

Mobile Device User. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). The main behaviours (which break down into sub-categories) comprise: Digital activities. Residential profiles. Seasonal and Events.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Mobile Device User. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). The main behaviours (which break down into sub-categories) comprise: Digital activities. Residential profiles. Seasonal and Events.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

JULY 23, 2013

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com. If you want to waste money, buy media.

Buy 136

Buy CPA Metrics ROI 136

Convince & Convert

APRIL 8, 2016

Average Cost Per Click (CPC). Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Cost-Per-Click (CPC): Your client may prefer to to pay a certain amount for the cost per click. Identify Metrics and Goals. Impressions. Click-Through Rate (CTR).

Adwords 60

Adwords CPC Campaign Cost 60