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CPA: A Viable Alternative to CPC

Idaconcpts

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. A common challenge for first-time-online-media buyers is to evaluate media with CPC rather than a conversion metric. An example of a CPA publisher is Statusmediaplc.com.

CPC 132
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Cost-per-Click (CPC): The average amount of money you’ve spent on a click. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

Analytics 158
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5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Integrated Marketing and Media advertising metrics chango display advertising mobile advertising online advertising ROI social media metrics Image via BigStockPhoto.com.

Buy 111
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Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites. In some cases our clients have managed to reduce the CPC (cost per click) by 37% and the CPA (Cost per Acquisition) by 78%.”,

CPA 84
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A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Average Cost Per Click (CPC). Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Cost-Per-Click (CPC): Your client may prefer to to pay a certain amount for the cost per click. Through this report, you can easily see where you spend the most, where you get most of your conversions from, what your average position is, and you CPC for different cities or states—and much more.

Adwords 89
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Even More Pinterest Promoted Pins Features Coming!

Devumi

While the free/unpaid option is still very via, Pinterest now have three paid advertising options: CPM – Cost per mille, or thousand, impressions CPC – Cost per click CPE – Cost per engagement The newest cost model feature is cost per engagement. With over 80% of Pinterest users using a mobile device, getting more pins in front of people that contain your mobile apps is incredibly important.