Idaconcpts
FEBRUARY 11, 2012
the cycle goes on and on, until the buyer starts forgetting about conversions and is willing to try just about any media channel because the CPC is just “too low that it is so worth it” CPA: A Viable Alternative to CPC. An example of a CPA publisher is Statusmediaplc.com. Then, the manager is open to a higher budget.
Keyhole.co
NOVEMBER 9, 2023
Another great example is this: “I need to reach at least 500,000 people from Argentina and Brazil on YouTube, as I want to scale in the Latin American market, for which I made my new mobile game. CPA (Cost Per Action) is a great KPI. To measure CPA, you must divide advertising costs by the number of target actions (e.g.,
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Ignite Social Media
JUNE 3, 2021
Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion. Again, you’ll need to make sure you also have a Pro-Account to access the following insights.
Sprout Social
AUGUST 3, 2022
Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Outstream ads. Masthead ads.
Convince & Convert
JULY 23, 2013
Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com. If you want to waste money, buy media.
Audiense
JUNE 15, 2016
The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. One of the biggest selling points of the Twitter Audience Platform is the fact that it provides visibility on hundreds of devices and mobile apps. Fine Tune Your Targeting. billion people.
Audiense
JUNE 15, 2016
The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. One of the biggest selling points of the Twitter Audience Platform is the fact that it provides visibility on hundreds of devices and mobile apps. Fine Tune Your Targeting. billion people.
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