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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does CPA mean?

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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. If it is, you can then evaluate whether it’s leading to an increased CPA. ” You can also then view the CPA to get a sense of whether that’s trending up as well.

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Where Did the Inspect Tool Go?

Jon Loomer

What was nice is that we could see Frequency charted over time against your CPA. But you could chart it against CPA to spot whether the two are related. Does it result in an increase in CPA? This will obviously drop over time. Reach, like Frequency, is a common metric. Reach, like Frequency, is a common metric.

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.

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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Vanity Metrics: Definition & Examples for Marketing


Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

If you add some manual controls, it may limit how much you are willing to spend in the auction or it may set CPA or ROAS goals that Facebook will try to reach. Facebook recommends that you use a Cost Cap to tell Facebook the highest CPA that will keep your campaign profitable. That’s it. If you set a $10.00

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