Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers?

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

Trending Sources

The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular.

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published.

The New(ish) Trend Of Publishing Within Publishing

Twist Image

What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience. Social media enabled writers (and other forms of content creators) to become their own publishing platform. content marketing.

Content Creation? Curation? Focus on Publishing Instead

Firebelly

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube.

Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. Ary not only publishes his content on his own firm blog, The Rosenbaum Law Firm P.C.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. In fact, publishing your article is just the first step. Once it’s done, there will be more and more work marketing it, exploring new channels , scaling what you have already found effective, delegating what you think can be delegated, etc.

8 Tips On Developing A Social Publishing Approach For Brands

Firebelly

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. 8 tips on developing a social publishing approach for brands.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. Here are eight social media questions that publishers should be asking themselves: 1. The big thing for publishers now is figuring out their level of comfort with frictionless sharing.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ?

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. At F8 in April, Facebook boasted about some interesting results from publishers using Instant Articles.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Tags: Publishing

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success.

Publishing Is A Relationship

Firebelly

Publishing is a relationship. Blog Content Marketing Writing content marketing reading writing Let me get a little deep on you.

12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Is Using Facebook Comments Good for Publishers? Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. Publishing

Is Using Facebook Comments Good for Publishers?

Adam Sherk

As someone who limits his Facebook friends mainly to actual friends but who frequently reads and comments on industry and marketing blogs, for me the main concern with using Facebook Comments is the desire to keep my professional and personal lives separate.

Translation and Localization Tips for Publishers

Adam Sherk

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. If your publication uses a lot of ‘people’ imagery it is important that it properly reflects the people of the country you are publishing in. Related posts: 7 Conversion Rate Optimization Tips for Publishers. Publishing

Official Publisher Profiles on Digg One Year Later: Followers up 720%

Adam Sherk

When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. Most of the publishers continue to follow very few others: Profile Following 8/10/11 Following 8/4/10.

Digg 125

Are You Ready to Step Up to Power Publishing?

Convince & Convert

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale.

The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

If you have been waiting around to start using LinkedIn Publishing because you didn’t know where to start, here are tips to get you started and help you make the most out of your Publishing Content. Why Use LinkedIn Publishing. Getting Started with LinkedIn Publishing.

How are association publishers building new and existing revenue streams?

SocialFish

The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country.

Would I Use a Traditional Publisher Again?

Geoff Livingston

After independently producing my own book, would I reconsider my February statement , and work with a traditional publisher again? I think I would, not because I like publishers, but because producing a decent book independently requires significant effort.

How to Use Niche Publishers to Drive Revenue

Convince & Convert

Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. A Better Way to Use Affiliate Marketing.

Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Report)

SocialTimes Facebook

Sources told Peter Kafka of Recode the social network will begin testing a new mid-roll video ad format on videos posted by publishers. According to Kafka, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook.

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. In search marketing extracting basic intent signals is fairly straightforward since users’ search queries often reveal their intentions.

Amazon Get Serious About Book Publishing

Idaconcpts

However, Jeff Bezos and his team believe that the book publishing industry can still make money, but not by running business as usual. Getting Serious About Book Publishing. Kirshbaum has been hard at work in signing up authors for Amazon Publishing.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? Publisher Platform (P3).

2015: The Year of Brand Publishing

SocialFish

Have you ever thought of your small brand as a publisher? More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Here are four brands that dominate brand publishing: GoPro.

F8 2016: It’s a Good Time to Be a Publisher on Facebook

Jon Loomer

Some F8 events have left marketers disappointed, wanting more. But F8 2016 provided hit after hit after hit to help the publisher. But today, I’m only going to focus on the changes made that help publishers. Facebook Marketing News and Information

How Much It Costs to Publish on Top Media Websites like Forbes, Entrepreneur, and BuzzFeed.com

Bill Hartzer

One of the more difficult tasks for some SEOs who aren’t great content marketers is to generate great content and actually get that content published on top media websites. Well, I found out what one particular blogger charges to get your content published on top media websites.

Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur

Engaging Brand

Welcome back to The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips but before we start. Today I talk to Guy Kawasaki about how to self publish a book by being an Author, Publisher, Entrepreneur and discuss .

Is The Publish Button Evil?

Twist Image

The ability to publish content was once one of the most valuable forces in the world. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is. This is much more about respecting the ability to publish, communicate and connect. Why you should respect the publish button. Everyone has a publish button now. In fact, everyone has many, many, many publish buttons now.

Facebook Search and Trending: Show Publisher Logo

Jon Loomer

Branding and traffic are at the core of a publisher’s goals. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. How to Add Your Publisher Logos.

The Future Of Books And Publishing

Twist Image

Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. The book publishing industry is going through dramatic change and digitization. With that comes some fascinating lessons for marketers and marketing. book publishing. digital marketing. marketing. marketing over coffee. new marketing labs.

120 Marketing Tactics for Blogs

Pamorama

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers.

5 Places To Publish Your Articles

Small Business Mavericks

Article marketing is still alive and well on the Internet. Do you ever wonder where you can publish your articles and build links back to your website or get the attention you deserve as an expert in your field? Here are 5 non-article directories that are great places for marketing your article content. Squidoo – Squidoo is the brainchild of popular author and marketing genius Seth Godin. Article Marketing article marketing self publishing website promotion

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

A lot of time, effort and yes, money is behind all of these pieces of marketing content. Whether looking at the reach or the engagement, publishing in Facebook directly does not make a post better! One of the posts actually had a 30% better reach using the Agorapulse publisher!”.

Study 26

To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits.

Twist Image

Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. Last year, I had the pleasure of interviewing Peretti in a very intimate setting, for a select handful of marketing leaders. content marketing. marketing.