Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube.

Is Content Curation Profitable?

Small Business Mavericks

But what about content curation? Is there any value in curating the content of others? An art curator takes the artwork of several artists and displays it effectively to present a useful theme. There are several ways to make this type of curation work, even for content marketing: Single-artist curation: The museum director can display pieces from a single artist to create a unique exhibit experience. Content Creation Like Magazine Publishing.

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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Through web browser extensions, open platform APIs, and one of the largest and fastest growing networks of content publishers, Shareaholic reaches over 270 million people across every continent each month.

Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects.

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.

8 Tips On Developing A Social Publishing Approach For Brands

Firebelly

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measurement. 8 tips on developing a social publishing approach for brands.

5 Infinitely Handy Content Curation Tools

Harp Interactive

Categories: Blog , Content Creation , Content Marketing , Tools and Resources Tags: #tagboard , alltop , content marketing , Facebook interest Lists , HootSuite , scoop.it , Social Media Marketing An integral part of content marketing, content curation (the process of finding, organizing and sharing digital content around a particular topic) can be time consuming. A content curator picks the crème of the crop of content (articles, videos, images, etc.)

Tool Tuesday: Twitter curation tools

Akamai Marketing

Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. For those who track this sort of thing, I’ve noticed that in some cases using a curation service can increase the Klout Score. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. is to curate your Twitter list carefully. Its true we’re on information overload.

Is Content Curation The Future Of Marketing?

Small Business Mavericks

One marketing concept that has caught on and become very popular in the last couple of years is the idea of content curation. There are several content curation platforms online that make this easy for the average small business owner to accomplish. These are online curation platforms that you can join and start curating, but is it worth it? I personally think that online content curation is somewhat overrated.

7 Ways Social Media Managers Can Publish Smarter

agora pulse

Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening. Rather than defaulting to publishing on the biggest platforms, find the right channels for your brand. If your strategy centers on publishing posts daily or when they come to mind, you might be wasting tons of time. Try bulk publishing to schedule all your posts at once. Publish different edits from a photoshoot to drive your message home.

New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. In short, 30% of the companies in our sample are curation-focused : 75% or more of their posts link to third-party websites. Which Works Best, Curation or Creation? What is the optimal content strategy, creating or curating? When looking at clicks, curation clearly dominates.

How Content Curation can Help you Overcome Writer’s Block?

OnlineRockersHub Marketing Blog

Every blogger has come across this situation where we couldn’t think about what we should publish next? The best solution to this problem is Content Curation. What is Content Curation? Again getting back to the definition of Content Curation from Wikipedia , Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators.

3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Today’s thought leaders cannot be successful without smart sharing of great content published by others. Curation is essential for cementing your views, growing your audience, building relationships and expanding your message. Unfortunately, though, curating can be an aspiring thought leader’s greatest challenge. There are many frustrations associated with curating content, but luckily there are powerful solutions out there. Post by Adi Englander.

How to Use Anders Pink for Content Curation

Razor Social

If you’re looking for an effective way to streamline the content curation process, then this one is for you! Whether you are a content marketer or a social media marketer, you know how much time and effort it takes to find, curate, and share valuable content. I recently tested a new content curation tool that can help improve your workflow and increase your efficiency. If you like to discover, read and curate content on the go, Anders Pink also has iOS and Android apps too.

Facebook Joins Other Tech Giants In Employing Journalists To Curate News

Forbes Social Media

Facebook is hiring a small team of journalists to help curate breaking news and repair its strained relationship with news publishers, the social media giant announced Tuesday

Everyone’s a curator now…

The Way of the Web

We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. How much more content is being produced already which isn’t being curated and tagged, and therefore lies undiscovered?

Let’s Talk Content Curation and Creation for Social Content

agora pulse

What is content curation? The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Now, let’s look at content creation vs content curation in terms of the pros and cons.

How to Effectively Curate Content

Social Selling Masters

Many marketers tend to overlook curation in favor of creation — and that’s a shame. On social media sites in particular, you’ll naturally do both, posting original content as well as sharing content published by others. The most successful companies have learned how to do content curation well to engage an online audience. Check out the following infographic for more information on how content curation benefits you and your customers.

Native vs. third-party tools: Which is the most popular publishing tool for brands?

Unmetric

With over 320 million active users and 500 million tweets published every day, Twitter is a great platform for brands to engage with their customers. Brands leverage publishing tools to perform better on social. Publishing tools help you manage multiple social profiles from a single platform, schedule posts in advance, track your social performance, and much more. They also have publishing workflows to take content through approval levels (ie.

Sendible – Content Curation Suggestion Feature

The Proactive Report

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. I have several feeds set up from sites I know publish good content that will be of value to my audiences. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager.

Are You Ready to Step Up to Power Publishing?

Convince & Convert

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale. What Is Brand Publishing? Barry: What is brand publishing, and is it the same thing as content marketing? What publishing does is make it more serious. Workflow, the Second Pillar of Power Publishing.

Is The Publish Button Evil?

Twist Image

The ability to publish content was once one of the most valuable forces in the world. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is. This is much more about respecting the ability to publish, communicate and connect. Why you should respect the publish button. Everyone has a publish button now. In fact, everyone has many, many, many publish buttons now.

Target Dabbles in Curated eCommerce with “Awesome Shop”

Convince & Convert

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. Inspired by Pinterest, the Target Awesome Shop combines the look and feel of a curated visual shopping catalogue with real-time data to better identify the top gifts and must-have items. ‘Tis the season for shopping and gift giving.

How the Very Best Content Curation Is Done on Social Media [SSM002]

Buffer Social

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? The future of curate-worthy content [hint: visuals will be key!] (17:32). How to source ideas from your community for curation and creation (23:48). 3 Content Curation Takeaways from Rand.

3 killer ways to create & curate social content

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers, freelance journalists. Content curation. and we have content curation (sharing others’ articles, videos, etc.). There’s no precise ratio of created to curated content. For many, it’s simply easier to curate content, since all you have to do is scour your social stream or find great content in your own research and share it.

15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation: 1. Content Curation: Everyone Is Doing It. Curation Is Social. Curation Establishes Thought Leadership.

Publishing & advocacy: the power of social amplification

Sprout Social

To simplify employee advocacy, Bambu, by Sprout Social streamlines curation and distribution in a central platform to enable your employees to seamlessly share your content. With Bambu, social media managers can amplify the reach of messages and tap into the power of their people by quickly curating content and distributing to their employees. This post Publishing & advocacy: the power of social amplification originally appeared on Sprout Social.

Are You Ready to Step Up to Power Publishing?

Convince & Convert

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale. What Is Brand Publishing? Barry: What is brand publishing, and is it the same thing as content marketing? What publishing does is make it more serious. Workflow, the Second Pillar of Power Publishing.

Social Media Trends 2012 – Content Curation in PR

Proactive Report

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. ” There are already a slew of tools that enable curation of content. Many companies have published a regular newsletter for years.

ICYMI – Meerkat, Flipboard, Curator, Scrapbook

Danny WhatMough

Twitter launches Curator for news publishers. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Meerkat responds to Periscope threat with new features. Flipboard launches magazines for groups. Twitter is starting to test autoplay videos for some users. With scrapbook , Facebook gives parents a way to setup a Facebook account for their kids.

Publishing ?ontent is Half the Battle: Here is The Other Half

Writtent Blog

Publishing content is just the beginning… Start with your team. a link sharing community like inbound.org ) by curating great content and adding to the discussion, there is no shame in sharing your own articles once in a while. The post Publishing ?ontent Content Curation Content Marketing Content Strategy Many factors influence the success of your content: a shareable and clickable headline , the quality of your content and the visual assets to support it.

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers. On Pinterest publishers can showcase their content, build brand awareness and connect with influencers, evangelists and good old fashioned regular users who like their stuff.

Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you differentiate yourself by regularly publishing your knowledge (content) about the topics of most concern to your potential clients, you stand a much better chance of being remembered the next time they need someone with your services. Ary not only publishes his content on his own firm blog, The Rosenbaum Law Firm P.C.

Unleash your curation creativity: 4 cool storytelling tools

SocialFish

These are curation tools for publishing – in other words, not just curation as in filtering information for yourself, but curation in order to blog about some particular “story&# or present content in a visually interesting way for other people to look at.

8 Tools to Curate Content for Social Media

SocialFish

Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. The “art” of content curation, as I like to call it, is a lot more challenging than it may seem.

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

Fortunately for us, there are reliable visual resources to curate content from. Curate GIFs from directories like GIPHY, GIF bin and apps like DrumUp. If you want to schedule GIFs ahead of time, or add them to your curated content, you could do that on DrumUp , a content management app (disclosure: DrumUp is a client of the Godot Media, the company I represent). Curate expert quotes or tips on simple backdrops to share on your social media pages.

Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. MarketingProfs’ Ann Handley shared at the recent Inbound13 marketing conference that she believes effective content curation is a way to enhance a company’s existing strategy. You should approach content curation with a goal of enhancing and adding value to your existing content resources, in order to best tell your brand’s story.

#CMAD 2017, Interview with Rohit Bhargava, Author and Trend Curator

SocialFish

OOoh I’m very excited to share this hour-long video interview from #CMAD (Community Manager Appreciation Day) where Maggie McGary, Community Manager at the American Psychological Association and long-time SocialFish blogger and I got to spend some time chatting with my good friend, publisher and awesome Trend Curator Rohit Bhargava. CMAD 2017, Session 8: Interview with Rohit Bhargava, Author and Trend Curator from 5:00 Films & Media on Vimeo.

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

They want or in many cases need to know whether using third party apps to post their own – as well as curated – content impacts Facebook reach. Whether looking at the reach or the engagement, publishing in Facebook directly does not make a post better! One of the posts actually had a 30% better reach using the Agorapulse publisher!”. The post Do Third Party Publishing Apps Impact Facebook Reach? A Myth? A Legend? Third Party Apps and the Truth!

6 cool curation sites you may not have heard of

SocialFish

So my new thing is curated news sites. Or curated stories, as they are not all “news” per se. During my time off of blog reading, I discovered (or rediscovered) a bunch of new curation sites, some of which have now become my “morning newspaper time” I though you might be interested in checking them out for yourself. This was sparked by the death of Google Reader, which depressed me so much that I stopped reading blogs altogether for a while. (By

#LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?

Myrland Marketing

This means that when we publish our words, whether written or spoken, we have enormous competition for eyes and ears. Anyhow, back to why you want to publish your content elsewhere… Gone are the days when our target audiences came to our websites to learn everything about us. Do you need to publish: On your website? On sites that curate content from many lawyers, such as JD Supra ?

Why Bloggers Should Self-Publish

ProBlogger

I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why self-publish?

Building An Editorial Calendar For Your Blog

Firebelly

Develop messaging that is supported by curated or created content. Everything you collect (curate) or write about (create) needs to be geared toward your blog’s theme. Curation is very important as well because it establishes you and your company as a knowledgeable resource. Infographics, articles, and even videos are all suitable curated content. Blog Blogging Content Marketing Curation content creation content curation publishing