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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 112
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Meta Threads analytics: A complete guide to measuring success

Sprout Social

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

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15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 102
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TikTok U.S. Access: What It Means for Your Analytics

Keyhole.co

However, changes to TikTok usage will show up in your analytics: fewer mentions in Social Listening and lower engagement metrics in Profile Analytics as U.S.-based If you have an international audience, you can still publish TikTok content and track performance in these markets using Keyhole. Export your TikTok analytics.

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Top 10 Social Media Analytics Tools

Social Media Strategies Summit

And you can’t do that without a robust social media analytics solution. That’s why we’ve rounded up the ten best social media analytics tools and compared them by price, key features, and user ratings. Buffer Image source Summary Buffer’s platform offers all the tools you need to create, publish, and analyze social media content.

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How to keep your B2B social on point with analytics

Oktopost

In this episode of Behind the Post, a seasoned pro shares how to use social media metrics to strengthen your strategy, how often to check them, and how to turn analytics into action. Before diving into the world of fintech, Agnes developed her social media expertise across various industries, including publishing and higher education.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.