Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning.

Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Email marketing goes social.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. So why would we think that marketers and business leaders would think any different when it comes to social media?

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Social Media Informer is now featuring content from sherrilynnestarkie.com.

The Social Media PR Battle

Webbiquity SMM

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Is your business prepared to avoid a PR nightmare if a customer utilizes social media?

Social Media Stress is Real

SocialFish

Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Debunking the Hype From the Trenches Risk and Social Media

The (R)evolution of Social Media Bloggers

Mindjumpers

What makes social media bloggers unique compared to all other online information is their voice. A blogger owns his inspiration, his voice, and is ready to let the world know his own opinion, what he is supporting or if he is taking a stand against something.

Social Media Comic: The Social Media Timesink

SocMed Sean

As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no. Related posts: Does your brand take bloggers seriously?

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

Industry certification a must for social media career success

Sherrilynne Starkie

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification.

Traveling to Improve Your Social Media Presence

Socialmedia.biz

Creating a presence on social media is not as easy as it looks. Here’s how traveling can make you more visible on social media: New connections. A social media post about traveling is different from a travel website.

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Social Media Conferences to Attend in 2018

Ignite Social Media

In your plans, you should begin considering which social media conferences you want to attend next year. This blog post will cover the top social media conferences we recommend attending. Social Fresh. Social Media Marketing World.

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results?

The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards?

How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. Social media consultants can be 20x more effective.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social Media For Agencies

Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream.

3 Tips For Effective Blogger Outreach

Mindjumpers

Tweet Bloggers are one of the key influencers in the online sphere. Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog. Tips on How PR Pros Can Create Social Media Success.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012).

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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Weibo – a Chinese Social Media platform

Mindjumpers

I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. Recently, it has even become known that bloggers will send money directly to followers who comment and repost.

A Social Media Status Quo – Brazil

Mindjumpers

We’ve caught up with some of our own community managers – this time in Brazil where the use of social media is enjoying massive growth. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities.

How to structure glocal communication on Social Media

Mindjumpers

In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes.

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How Glossier Built a Cult Following on Social Media

Unmetric

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Socially Driven Beauty Brand.

9 Social Media Tools Every Blogger Needs To Know About

Kikolani

Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Social Media

How Social Media Has Changed Public Relations For Brands

Mindjumpers

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. With social media playing an important role in everyone’s life, we may not realize how much information is shared every minute.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for.

4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.

2012 Round-Up Of My Social Media Cartoons And Comics

SocMed Sean

It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011.

Prospecting for new clients with social media

Socialmedia.biz

Social media is your best friend. Increasingly, today’s marketers working with startups or small businesses with bare-bones budgets point to social media because it basically amounts to an enormous base of potential leads. Social media can do that!

Introducing Social Media Informer

Almost Savvy

Learning to maximize the benefits of using social media can easily seem an overwhelming task. Social Media Informer makes it easy to find what you want and to take advantage of the experience of those who are in the brutal social media trenches every day (hey, we do it for you!).

How to Shop for the Right Social Media Agency

agora pulse

It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. .