INDUSTRY INSIGHTS YOUR PEERS ARE READING
Social media is your best friend. Increasingly, today’s marketers working with startups or small businesses with bare-bones budgets point to social media because it basically amounts to an enormous base of potential leads. Social media can do that! MORE
What makes social media bloggers unique compared to all other online information is their voice. A blogger owns his inspiration, his voice, and is ready to let the world know his own opinion, what he is supporting or if he is taking a stand against something. MORE
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? MORE
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. MORE
Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Socially Driven Beauty Brand. MORE
Creating a presence on social media is not as easy as it looks. Here’s how traveling can make you more visible on social media: New connections. A social media post about traveling is different from a travel website. MORE
Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Social Media Informer is now featuring content from sherrilynnestarkie.com. MORE
In your plans, you should begin considering which social media conferences you want to attend next year. This blog post will cover the top social media conferences we recommend attending. Social Fresh. Social Media Marketing World. MORE
It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. So why would we think that marketers and business leaders would think any different when it comes to social media? MORE
It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. . MORE
Tweet Bloggers are one of the key influencers in the online sphere. Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog. Tips on How PR Pros Can Create Social Media Success. MORE
Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no. Related posts: Does your brand take bloggers seriously? MORE
But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. MORE
The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards? MORE
It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011. MORE
If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning. MORE
Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Email marketing goes social. MORE
Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Social Media MORE
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. MORE
I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. Recently, it has even become known that bloggers will send money directly to followers who comment and repost. MORE
Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Is your business prepared to avoid a PR nightmare if a customer utilizes social media? MORE
SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). MORE
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. MORE
Learning to maximize the benefits of using social media can easily seem an overwhelming task. Social Media Informer makes it easy to find what you want and to take advantage of the experience of those who are in the brutal social media trenches every day (hey, we do it for you!). MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social. MORE
Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for. MORE
Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Debunking the Hype From the Trenches Risk and Social Media MORE
whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. Social media consultants can be 20x more effective. MORE
So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! MORE
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. MORE
Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. With social media playing an important role in everyone’s life, we may not realize how much information is shared every minute. MORE
As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. MORE
To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream. MORE
In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. MORE
We’ve caught up with some of our own community managers – this time in Brazil where the use of social media is enjoying massive growth. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities. MORE
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. MORE
When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to mention, social media serves as an interactive magazine. MORE
In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social Media For Agencies MORE
SocMed Sean
DECEMBER 1, 2018
If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. The Reality Of Social Media Budget Planning.
Sherrilynne Starkie
MARCH 28, 2012
Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Email marketing goes social.
Webbiquity SMM
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
Pam Moore
OCTOBER 28, 2019
It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. So why would we think that marketers and business leaders would think any different when it comes to social media?
Webbiquity SMM
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
Sherrilynne Starkie
FEBRUARY 20, 2012
Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Social Media Informer is now featuring content from sherrilynnestarkie.com.
Webbiquity SMM
MARCH 6, 2013
Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Is your business prepared to avoid a PR nightmare if a customer utilizes social media?
SocialFish
MARCH 13, 2017
Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Debunking the Hype From the Trenches Risk and Social Media
Mindjumpers
SEPTEMBER 15, 2010
What makes social media bloggers unique compared to all other online information is their voice. A blogger owns his inspiration, his voice, and is ready to let the world know his own opinion, what he is supporting or if he is taking a stand against something.
SocMed Sean
MAY 29, 2012
As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals.
Pam Moore
JANUARY 4, 2017
So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!
Sherrilynne Starkie
SEPTEMBER 14, 2013
Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no. Related posts: Does your brand take bloggers seriously?
Webbiquity SMM
MARCH 13, 2019
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.
Sherrilynne Starkie
AUGUST 27, 2018
But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification.
Socialmedia.biz
JUNE 24, 2019
Creating a presence on social media is not as easy as it looks. Here’s how traveling can make you more visible on social media: New connections. A social media post about traveling is different from a travel website.
Ignite Social Media
OCTOBER 30, 2017
In your plans, you should begin considering which social media conferences you want to attend next year. This blog post will cover the top social media conferences we recommend attending. Social Fresh. Social Media Marketing World.
Pam Moore
MARCH 29, 2017
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results?
Sherrilynne Starkie
JANUARY 11, 2013
The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards?
Webbiquity SMM
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.
yMarketingMatters
MARCH 4, 2013
whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. Social media consultants can be 20x more effective.
agora pulse
SEPTEMBER 21, 2019
In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social Media For Agencies
The Realtime Report
OCTOBER 22, 2012
To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream.
Mindjumpers
NOVEMBER 23, 2011
Tweet Bloggers are one of the key influencers in the online sphere. Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog. Tips on How PR Pros Can Create Social Media Success.
Mindjumpers
APRIL 25, 2012
SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012).
Webbiquity SMM
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.
Mindjumpers
OCTOBER 27, 2014
I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. Recently, it has even become known that bloggers will send money directly to followers who comment and repost.
Mindjumpers
MARCH 21, 2014
We’ve caught up with some of our own community managers – this time in Brazil where the use of social media is enjoying massive growth. As the largest market outside the US, Brazil is indeed a force to reckon with when it comes to seizing social media opportunities.
Mindjumpers
NOVEMBER 4, 2014
In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes.
Unmetric
SEPTEMBER 19, 2018
Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Socially Driven Beauty Brand.
Kikolani
OCTOBER 29, 2012
Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Social Media
Mindjumpers
JANUARY 3, 2012
Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. With social media playing an important role in everyone’s life, we may not realize how much information is shared every minute.
Sherrilynne Starkie
SEPTEMBER 17, 2012
Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for.
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.
SocMed Sean
MARCH 23, 2013
It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011.
Socialmedia.biz
OCTOBER 7, 2016
Social media is your best friend. Increasingly, today’s marketers working with startups or small businesses with bare-bones budgets point to social media because it basically amounts to an enormous base of potential leads. Social media can do that!
Almost Savvy
SEPTEMBER 20, 2010
Learning to maximize the benefits of using social media can easily seem an overwhelming task. Social Media Informer makes it easy to find what you want and to take advantage of the experience of those who are in the brutal social media trenches every day (hey, we do it for you!).
agora pulse
SEPTEMBER 5, 2017
It’s finally reached the point where your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time but you don’t have the knowledge or resources to manage them. .
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