Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Email marketing goes social.

9 Awesome Tools for Content Authors and Bloggers

Pamorama

Content marketing isn’t easy. Content Marketing Ideas Generator. Enter a target audience in this tool and what knowledge will benefit them, and be rewarded with 20 content marketing ideas: 3. It requires discipline, focus, and a lot of hard work.

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Trending Sources

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. She’s smart, she says it like it is, and her insights on business and marketing are spot on.

Blogger Integrates With Google+

Small Business Mavericks

Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogging is still one of the most powerful online marketing tactics.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Influencer marketing has become a key component of PR and web presence optimization. B- and C-list bloggers receive fewer (though still not an insignificant number) of outreach emails, but also are typically written by part-time bloggers who cover fewer stories.

How to Market with Mom Bloggers

Convince & Convert

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships.

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

My presentation for the Grouphigh Outreach Marketing Summit. Enjoy! ————– ( photo credit ).

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for.

What the Best Bloggers Do Right

Convince & Convert

So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75

Guest Bloggers Wanted

Ari Herzog

Social Media Marketing Across Global Cultures by Christian Arno. Please continue reading Guest Bloggers Wanted and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. You used to read guest blog posts every Friday.

Presenting as Shock Jocks… Or Bloggers?

Waxing UnLyrical

We are professional PR/marketing/social media professionals. Blogging Events Shonali Burke Social Media Speaking #bweny alienating your audience bloggers blogworld presentation skills shock jocks

Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Convince & Convert

Web marketing isn’t a solo endeavor. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list.

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

Here’s my presentation from the GroupHigh Outreach Marketing Summit. Enjoy. —————-. photo credit ).

5 Marketing Myths

Geoff Livingston

Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently.

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Bloggers: Let Your Content and Your Readers Breathe

Myrland Marketing

Blogging Content Marketing Uncategorized Bloggers Content Content marketing Facebook Google+ How To Write A Blog Post LinkedIn Marketing Publisher Tumblr Twitter Visual Content EVERYONE IS BECOMING A PUBLISHER.

Strategic Marketing of Managing Expectations

Unspoken

” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. Can they negatively affect the market performance of the current model as they influence consumers to delay their purchase until speculated new model is launched?

7 Essential Negotiation Skills for Bloggers and Marketers

ProBlogger

Simply muttering the word “negotiation” can strike fear into many bloggers and marketers. However, bloggers and marketers need negotiation skills as much as they do their creative process. Reasons Bloggers and Marketers Need Negotiation Skills.

Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website. I want you to share your best ideas on social media marketing to educate, entertain, and engage with my other readers here. Please continue reading Meet Imogen: A Fake Wannabe Guest Blogger and leave a comment if inspired. Marketing blogging email

Understanding Viral Content Marketing [Infographic]

Mindjumpers

Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing?

2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers

Kikolani

Are you looking to add to your business and online marketing toolkit or learn something new? If so, here are my top recommended Black Friday and Cyber Monday deals for online marketing education, web hosting, WordPress themes and plugins, opt-in forms, visual content creation, and more.

A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Q: You’re a travel blogger.

4 Studies on the State of Influencer Marketing

Convince & Convert

I read influencer marketing blogs and newsletters every day. There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. The Rising Influence of Mom Bloggers.

How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. Key Takeaways from Surveying 4,000 Bloggers on Marketing.

Journalism Is Not Content Marketing

Twist Image

Many people in other segments of the media suggested that journalists should not worry, because of the myriad of opportunities that now exist in the content marketing space. Asking a journalist to become a content marketer is like asking a police officer to babysit your dog. . blogger.

3 Tips For Effective Blogger Outreach

Mindjumpers

Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish to include blogger outreach to your social media efforts.

Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Bloggers also tend to be active on a plethora of channels since they.

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. The Pros of Blogger Networks.

Blogger Outreach Changes the PR Timeline Forever

Convince & Convert

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

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Dispelling Misconceptions About Bloggers

Kikolani

I’ve been reading a variety of blog posts and reactions to them recently about how bloggers should be doing this but should not be doing that that. I’ve come to realize that there are a few major myths about bloggers circulating out there that are just wrong.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

Best Buy Mistakenly Exposes Their Exclusive Blogger List

Bill Hartzer

Best Buy , in a recent internal communication to their Wolf Bloggers exclusive blogger list, sent out an email to their list of bloggers about an agreement with another affiliate organization. Best Buy also send those bloggers certain products to test and review.

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How To Be a Better Guest Blogger

Ari Herzog

We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. The 5th reason your email sucks: You confuse guest blogging with article marketing. Article Marketing. Michael Dolen is among a slate of guest bloggers for me. Marketing Strategy

Just get us the Millennials! #Marketing #Fail

Janet Fouts

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

Why You Should Care About Gmail’s New Tabs as a Blogger, Marketer, Freelancer, and a User

Kikolani

Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Email marketers (ie., Please share it with anyone you know who is using Gmail or marketing through a mailing list!

How to use Traditional Marketing Styles in Online Marketing

Mindjumpers

About our Guest Blogger: When Lucy Wright isn’t writing about Icon ID sign solutions , she’s consulting small business owners. She has worked in marketing and advertising in Chicago for the last 5 years. The basics of marketing still apply.