How to Build a Community that Thrives
FEBRUARY 26, 2015
A couple of weeks ago, I participated in the Content Marketing World Twitter chat. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community.
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. measurepr.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. Go Viral.
How Smart Nonprofits Do Blogger Outreach Right
APRIL 28, 2014
My presentation for the Grouphigh Outreach Marketing Summit. Related Posts How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Community Management Fundamentals Five Web Design Trends to Watch Adapt Your Website to a Mobile World Did You Miss? Enjoy! ————– ( photo credit ). 22 MUST READS of 2013.
Journalism Is Not Content Marketing
AUGUST 11, 2016
Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with. They, in fact, were acting on all of our behalf to make our communities much more transparent.
Open Community Case Study – GoPlow
MARCH 9, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow. Check them out: GoPlow Community.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. G: How did you build your experience as community manager? . G: What are you top resources for community management? E: Behind every good online community is a good community manager.
8 Questions for a Big-Time Marketer Turned Influential Blogger
Convince & Convert
JULY 17, 2015
Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. A: Yes and no.
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable.
Community Discussion: Do You Use a Schedule?
JANUARY 22, 2017
You can read more about what I do and how I handle the ProBlogger content here: 3 Ways Scheduling Will Make You a Better Blogger , and there are more tips here: 5 Ways to Make Your Blogging Life Easier. And don’t forget – too much automation can actually be a bad thing: Could Marketing Automation Be Hurting Your Blog-Reader Relationships? Community Discussion
A Guide to Marketing on Tumblr
JUNE 14, 2012
Tumblr’s functionalities can be compared to those of Twitter; follow other users and see their posts in a feed on your so-called Dashboard, get re-blogged by others for a viral spread of your content, send messages to other bloggers and tag your posts for the ability of other people to find your content through a search function. Tumblr’s functionalities. Set a strategy. Pay for visibility.
What Every Business Blogger Can Learn from SaaStr
JULY 15, 2015
There is no secret formula here; these are techniques every business blogger can adopt, and their marketing counterparts can help them build it. They’ve already read about the three best ways to fill their funnel by some generalist B2C marketing guru. The experts who write it (and the marketing folks who ghost write it—yeah that includes me) have made it sound so easy.
A Tale of Two Communities Part 1 – Volkswagen
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1 3 – The Volkswagen Community.
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! Jonas has over 10 year experience in online marketing and is very passionate for all things social media. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. The first was blogger relations.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”
10 Ways Strengthen Your Twitter Community with Commun.it
JUNE 4, 2013
Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your business or blog. to make Twitter a more beneficial place for both you and your community. Identify valuable members of your Twitter community.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. The more visual appeal, the better, especially in the world of B2B marketing. Think Visually. Use a Tool or Two.
Don't Confuse An Influencer With Influencer Marketing
JUNE 17, 2016
Influencer marketing is all the rage right now. Brands see this as a new form of marketing. There is nothing unique or different about influencer marketing. We've had it all along in the marketing world. Still, there is such a thing as real influencer marketing. . Real influencer marketing is when someone talks up your product and service not because you paid them to do it, but because they love what you're doing. More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement.
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Simply basing marketing on demographics alone is simplistic and patronizing. They’re social.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Have an account? hmmmm.)
Influencer Marketing Matchmaking
OCTOBER 12, 2015
Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. Some examples of forms it might take: Earned media placements and blogger outreach. By Laura Petrolino.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? Why invite Bloggers to a News.com Press briefing? Do you think bloggers can effect change? Fairfax?
4 things I Learnt as a Blogger Working at an Influencer Marketing Platform
NOVEMBER 29, 2016
I’d had my technology lifestyle blog for little over a year when I began working with an influencer marketing platform, connecting brands and bloggers on sponsored collaborations. These are my learnings and whether blogger or brand, I’m hoping they can assist you as much as they have me! Blogging is about community – start collaborating. Content. Content. Content.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded. Love cereal? You’re not alone.
9 Be’s: Successful Blogger Secrets You Need to Know
JUNE 8, 2015
In fact, it’s been found that marketers who actively blog receive 67% more leads than those that do not. The tips below will show how you to harness the power of blogging and become a better blogger…overnight. 9 Be’s: Successful Blogger Secrets You Need to Know. This is a big one for bloggers to clearly understand. Be Responsible. How can you do this?
Nominate Now 2013 #Nifty50 Top Twitter Bloggers, Authors, PR, Journalists Award
Blue Focus Marketing
JULY 16, 2013
2013 #Nifty50 Top Twitter Women and Men Bloggers, Authors, PR, Journalists Award. The #Nifty50 Top Women of Twitter will be profiled on the Webbiquity blog ( [link] ), and the #Nifty50 Top Men highlighted on the Blue Focus Marketing Blog. ( [link]. Edelman ( @DavidEdelman ) – Global Co-Leader, Digital Marketing and Sales Practice, McKinsey & Company. About the Award.
Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
Convince & Convert
JANUARY 28, 2014
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. Enjoy!
Community Discussion: Do You Take Time Off Your Blog at the End of the Year?
DECEMBER 11, 2016
So for this fortnight’s community discussion, we thought we’d dive deep into the Holiday habits of our readers. Offline Marketing: Great Ways to Promote Your Blog Without the Internet. Take a Break – Battling Bloggers Block. My 6 Best Tips for Beating Blogger Overwhelm. The post Community Discussion: Do You Take Time Off Your Blog at the End of the Year?
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Enjoy! Twitter.
20 Bloggers to Watch in 2012
DECEMBER 30, 2011
As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Enjoy! Deb Ng.
3 Ways People-Powered Marketing Can Make Your Brand Stronger
Convince & Convert
APRIL 17, 2015
And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool. In marketing, we focus much of our time around gaining exposure, attracting new customers, and providing resources to existing customers. Thought leadership (or people-powered marketing, as some like to call it) can cross all these goals off your list.
What Do the Best Bloggers Have in Common?
SEPTEMBER 10, 2015
If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. In any case, a blogger must always identify the end-goal before beginning a write-up. Someone you might call a “hobby blogger”. Good luck!
Sustainable Online Communities Begin with Measurement
APRIL 28, 2011
Sustaining social media communities over years is one of the primary topics in Welcome to the Fifth Estate. Given how much time and financial investment goes into building a successful community, it only makes sense for enterprises to stay in touch and sustain critical online relationships, social web properties and communities. In essence, a community is like water.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. the article in full to learn more about building world-class communities. Have an account?
Interview with Community Manager: Helen Lynch from Yell.com
Social Media Citizens
MAY 5, 2011
Helen Lynch is a community manager at Yell.com, UK’s leading local search engine. G: How did you build your experience as community manager? Over the past 8 years I’ve moved from moderation and moderator management through customer support and community management and then into social media, content and community management within the marketing industry. I’m currently Community Manager for Yell, overseeing the UGC and interactive elements of Yell.com, such as the Reviews section which we launched in October last year. H: Value.
6 Ways to Right Size that Big Blogger Ego
AUGUST 12, 2011
Ever find yourself or one of your blogging friends suffering from a case of big blogger ego? Go to your community grocery store for the weekly eats. And when you talk to them, tell them you’re a blogger or an Internet personality. Try telling everyone that you are an Internet star in the marketing blogosphere. Reality blogger relations ego humility Narcisism
Blogger Outreach ~ Make it tough for Influencers to ignore you!
SEPTEMBER 6, 2016
So if you connect with top bloggers and influencer, that’s sure to expand your reach big time. One of the main issues we face as bloggers and online entrepreneurs is being able to connect with the right people and get them to stick around our blogs for a long time. You must first of all kick out anything that can compromise any attempt to build a community of influencers.
Women in Blogging: 125 Fearless Female Bloggers
NOVEMBER 29, 2010
I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. This list includes female bloggers that cover a huge variety of topics in the blogosphere. Many are pretty active bloggers, although some I include in hopes that they will get going again! A Little List Analysis. Enjoy!