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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. Examine your social media resources. Start small.

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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. To help you, weve rounded up 10 of the best government marketers to follow on social media. But who, exactly, should you be following? Amanda Dolasinski Who is she?

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

I am overflowing with resources, but let’s break them down… iOS 14 FAQ. The post iOS 14 Resources for Facebook Advertisers appeared first on Jon Loomer Digital. How do you need to adjust? Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. Let me know in the comments below!

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. What follows is loss of resources, energy, and enthusiasm. What sets them apart?

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Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny

The Social Media Hat

18+ Tools & Marketing Resources To Grow Your Business The post Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny appeared first on The Social Media Hat.

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A Comprehensive Guide to Meta Ads Targeting: 20 Resources

Jon Loomer

Consider this post a deep resource to help walk you through how to approach targeting now and in the future. The post A Comprehensive Guide to Meta Ads Targeting: 20 Resources appeared first on Jon Loomer Digital. I highlight the 20 cornerstone pieces below. Your Turn How have you adjusted to the evolution of Meta ads targeting?

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.