The Four Skills Digital Marketers Need Today
MAY 13, 2015
The numbers I’ve seen show what skills are most valuable—and it’s no surprise that they’re all digital. Today, 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set. Fans and followers are only showing a piece of what’s happening on your social media.
6 Skills You Need To Be A Social Media Professional
Convince & Convert
JANUARY 5, 2014
When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. 6 Skills You Need to Be a Social Media Professional. Listening.
10 Important Skills and Traits Your Social Media Manager Will Need in 2017
JANUARY 25, 2017
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years and it seems that people have never been as interested in the term as they are today.
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. .
10 Truths Nobody Told You About Being A Social Media Marketer
OCTOBER 3, 2016
It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing. Big difference. Click To Tweet.
Lawyers: Are LinkedIn Skills Endorsements & Recommendations Unethical?
JUNE 7, 2013
If you aren’t familiar with the LinkedIn Skills & Expertise feature, which was launched in the 4th Quarter of 2012, I wrote about it in Part 1: LinkedIn Skills Endorsements: What’s Going On? , and Part 2: LinkedIn Skills Endorsements: Take Control Of Your Skills , complete with screen shots for my visual readers. by ABA Legal Affairs Writer, Rachel M.
Which People Skills Are Most Important in Social Media?
Convince & Convert
MARCH 1, 2016
Mainly, the importance of people skills. Even the most well thought-out and perfectly executed social plan can fall flat if it loses sight of the essential humanity of its audience. Dave has authored several best-selling books on the art of social. This body of work has now culminated in a book that addresses the very foundation of social, both online and off: people.
LINKEDIN SKILLS ENDORSEMENTS: WHAT’S GOING ON?
OCTOBER 3, 2012
LINKEDIN HAS BEEN VERY BUSY THIS WEEK They just rolled out a new feature called Skills Endorsements that allows your 1st degree connections to “endorse” your skills and expertise with one click. Social Media Uncategorized Consulting Endorsements Klout LinkedIn Marketing New Development Skills Skills & Expertise Strategic Marketing TestimonialIt is an interesting feature as it allows the credibility that can come from others speaking up on your behalf. Some might say it is a [.].
Master New Skills: Social Media Power Tips to Be More Successful
AUGUST 22, 2016
Let’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! Guy Kawasaki and I were recently invited to give a presentation at an event for Gone Social in San Francisco. Let’s dive in! ” 2.
16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today
SEPTEMBER 28, 2016
In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. Social Pros by Jay Baer.
Cool Association Social Media Jobs This Week – March 2
MARCH 2, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires strong written and verbal communications skills, a solid customer service orientation, and a working knowledge of contemporary marketing and communications tactics including print, broadcast email, web content and design and social media.
How to Identify Your Social Media Influencers
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.
Social Media Use At Work
FEBRUARY 20, 2012
Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? The issue, though, stems from the difference in how people are invited to the social networks. In contrast, however, when we ask our teams to be socially active online, the lines are different. None of them want to do it.”
Outsourcing Social Media Management
MARCH 4, 2013
whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Is that bad?
We’re Hiring A Social Media Coordinator
APRIL 5, 2016
We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Create monthly content calendars of status updates and images for clients’ social media channels. Publish content to our clients’ social media channels. Manage interactions on our clients’ social media channels.
Leadership Skills and Being an Introvert
DECEMBER 29, 2014
Why, statistically, do 85 percent of social media big-wigs despise introvert-focused blog posts ? It made it very hard to develop great leadership skills. Leadership Skills and Being an Introvert Nerves of steel? Plus, these past few years been actively studying, reading a ton of articles and the like about improving my leadership skills. Why the hate? I got old.
Post Election Digital Skills Shortage
NOVEMBER 12, 2016
We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. Marketing and PR jobs are one area where digital skills are in high demand. The Top 10 Digital Skills Needed in PR.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
Want a Career in Social Media and Digital Marketing? Know These 3 Things First!
SEPTEMBER 18, 2016
Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. Business owners and leaders must start being more careful of who they hand over the social media keys to. In addition, social media and digital marketers must learn business. Understanding marketing.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! Get instant results with this super duper quick social media plan!
How to Create Perfect Headlines for Social Media Posts
MARCH 7, 2015
Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. ” If your headline doesn’t sell your story, it’s likely that your social media posts will go unread. Blogging Content Marketing Social Media Marketing Content marketing Social media marketing
What are Leadership Skills for Social Leader?
AUGUST 13, 2013
Social leadership is one area which I am running more and more training sessions about - why? Because I firmly believe as much as leadership skills stay the same, the ''how'' of leadership evolves over time. Social leadership is breaking free from the hierarchical mindset that people believe creates control. Social leadership is a necessity in creating a social business.
LINKEDIN SKILLS’ ENDORSEMENTS PART 2: TAKE CONTROL OF YOUR SKILLS
OCTOBER 19, 2012
THERE’S SOME CONCERN OUT THERE A frustrated connection in one of my LinkedIn groups asked why skills that have nothing to do with her skills are being added and endorsed by her connections. She felt these skills were at odds with her expertise, and wanted to know why it’s happening. First, LinkedIn offers others suggested skills to [.]. Social Media Uncategorized Add Skills Coaching Consulting Endorsements How-To LinkedIn Skills Skills & Expertise Section of Your LinkedIn Profile Take Control
A Comprehensive Guide to Your Social Media Image Sizes
JUNE 28, 2015
Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. Social Media Facebook Google Instagram LinkedIn Pinterest Social media marketing Tumblr Twitter Vine YouTube
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!
MARCH 6, 2012
In my day job, I am the Director of Social Media for a digital agency and one of my clients has launched a new challenge to innovators, entrepreneurs, developers, designers…basically anyone with a knack for solving problems. Featured People Social Media Tech collaboration innovation social media social networking techIt’s a rush.
Big Data: 5 Essential Skills for Public Relations to Master
MARCH 27, 2012
Let’s face it, most people who go into public relations do it because our skill sets run in a certain direction. ” However, we can’t let an aversion to our less developed skills intimidate us. The era of Big Data has arrived, and social media big data will be a huge trend this year. 5 Essential Skills to Master Big Data. But math and analytics?
The 5 Critical Social Media Skills You Need to Disperse
Convince & Convert
DECEMBER 23, 2010
Social media and real-time business affects every employee in your organization in some way. Your official social media team—the people tasked with developing and maintaining your social outposts and real-time customer connectivity—are a critical part of your approach. Increadingly, social media needs to become a skill, not a job. Listening.
How Would You Spend 30 Minutes On Social Media?
Small Business Mavericks
JANUARY 16, 2015
Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days and so I was interested to see Kevan Lee’s look at the best way to spend 30 minutes of your time on social media marketing. Twelve Things Social Media Managers Do. There are at least a dozen tasks that any good social media manager has to maintain.
Are Social Media Jobs About to Disappear
Convince & Convert
DECEMBER 28, 2014
Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. When Social Media Becomes Everyone’s Job.
7 Essential Negotiation Skills for Bloggers and Marketers
FEBRUARY 21, 2017
However, bloggers and marketers need negotiation skills as much as they do their creative process. Whether negotiating million dollar contracts or simply negotiating who will do the dishes, negotiation skills are used in nearly every aspect of life. Bloggers and marketers that embrace negotiation, honing those vital skills, will certainly reach new levels of success.
Dilbert on Social Media Managers
SEPTEMBER 13, 2010
Dilbert portrays corporate culture as a Kafkaesque world of bureaucracy for its own sake and office politics that stand in the way of productivity, where employees’ skills and efforts are not rewarded, and busy work is praised. Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think?
What Does 2013 Hold for Social Media?
NOVEMBER 23, 2012
As of 2012, social is already too big to ignore. As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.
9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders – Bonus Episode [SSM026]
JANUARY 25, 2017
We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. These bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. Social media game: 20 Questions. Drive.
The Power of a Team Begins with Exceptional Leadership
AUGUST 23, 2016
entrepreneur Leadership career clear communication engage your team facebook gini dietrich keep your team engaged keep your word leadership skills managing teams people become frustrated and unmotivated Social Media social media channels Spin Sucks staff meeting tagging someone on Facebook team building teamwork the value of a powerful team virtual company virtual office workaholic
5 Top Social Media Professionals on Google+
MAY 30, 2012
First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. Googleplus Social Media Tips and Tricks Google Google Plus
How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7
OCTOBER 6, 2016
Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. With social media we have an opportunity to not only BE the media, but also we can use our reach to serve business organizations and the humans within them who we want to build relationships with. Click To Tweet.
How to Hire Your Social Media Marketing Partner
Techipedia: Tamar Weinberg
JANUARY 11, 2012
After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. As I’ll run down in a minute, SMM involves a wide range of activities that require totally different skills.