Sherrilynne Starkie

APRIL 23, 2018

Are you using social media as part of your business marketing communications mix, but not seeing the results you’d like? You are not alone; many feel frustrated and some companies are giving up on social media completely. If you want to see clear ROI for social media, get some expert advice.

eBook 69

eBook Social Media Consultant Skills 69

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 131

Social Media Strategy Marketing Influencer 131

Sherrilynne Starkie

JANUARY 11, 2018

Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format. Why is good writing important for social media success? This takes writing skills and talents across the range of media categories. How do skilled writers improve search engine ranking?

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

DECEMBER 7, 2020

Here’s some year end social media tips. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. The post 6 Content Marketing Skills You Need to Succeed in 2021 appeared first on Sherrilynne Starkie. Good bye 2020!

Skills 259

Skills Content Marketing Trends 259

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

Consultant 309

Consultant Social Media Curata Sysomos 309

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Social Media Today

JULY 31, 2022

PostBeyond looked at the most commonly listed skills in social media manager job ads on Indeed.

Social Media Management 197

Social Media Management Skills Social Media List 197

Social Media Today

MAY 14, 2020

The team from SocialInsider recently interviewed a range of leading social media marketing experts to learn what it takes to be an effective social media manager.

Social Media Management 218

Social Media Management Skills Social Media Tips 218

Sprout Social

MARCH 12, 2025

We know that social media moves fast. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. Nothing is guaranteed its a lesson we relearn everyday in the social media industry.

Social Media 114

Social Media Survey Proposal Communities 114

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Trends 103

Trends Social Media Loyalty Authentication 103

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 114

Examples Social Media Strategy Sentiment 114

Buffer Social

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media 123

Social Media Content How To Collaboration 123

Social Media Today

SEPTEMBER 22, 2024

Social media marketing is a multi-faceted role.

Skills 191

Skills Social Media Marketing 191

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 114

Social Media Strategy Marketing How To 114

Social Media Today

SEPTEMBER 22, 2024

Social media marketing is a multi-faceted role.

Skills 184

Skills Social Media Marketing 184

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 309

Social Media Tips Marketing HootSuite 309

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Sports marketing isn’t new, but it does look different.

Sports 93

Sports Social Media Marketing Fashion 93

Social Media Strategies Summit

APRIL 3, 2025

Most EGC is shared via social media, but it can also cover other channels, like blogs and podcasts. Inspiring Employee-Generated Content Examples Some of the worlds biggest brands are using employee-generated content as part of their social media strategies. Theyre also in a social-friendly niche, with approximately 4.6

Examples 140

Examples Brands Content Airlines 140

Buffer Social

JANUARY 22, 2025

Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Find your (for now) sweet spot If you’ve consumed any content about getting your start on social, you’ll likely have heard a thing or two about choosing your niche.

Social Media 114

Social Media LinkedIn Instagram Platform 114

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Maybe you’re a bit of both.

Social Media 276

Social Media Tips Brands Marketing 276

Sherrilynne Starkie

DECEMBER 7, 2020

Here’s some year end social media tips. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Writing is a foundational skill required to convey ideas, persuade and build influence. Good bye 2020!

Skills 195

Skills Drupal Diagrams Content 195

Social Media Strategies Summit

FEBRUARY 22, 2021

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. Source: The CMO Survey. Source: Upwork.

Social Media Management 272

Social Media Management Social Media Price Consultant 272

Social Media Today

OCTOBER 4, 2024

A list of industry gatherings social media managers can attend to keep their skills sharp.

Conference 200

Conference Social Media Social Media Management Skills 200

Webbiquity SMM

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

Social Media 266

Social Media Marketing B2B ROI 266

Hootsuite

MARCH 31, 2025

The use of artificial intelligence ( AI ) in social media can be controversial. The thing is, it doesnt really matter at this point what you think of AI, in social media or in pretty much any other area of modern life. And, sure, content creation is one of the primary use cases for AI in social media.

Social Media 97

Social Media HootSuite Content Policies 97

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Trends 73

Trends Social Media Authentication Skills 73

Social Media Today

APRIL 9, 2021

Facebook's latest 'Social Skills' video looks at how to learn from your audience in order to adapt your social marketing strategy.

Skills 209

Skills Video Facebook Tips 209

Buffer Social

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. The conference track is a major draw, focusing on topics that matter to social media, content creation, and digital innovation.

Conference 107

Conference Social Media Marketing Price 107

Social Media Today

APRIL 1, 2021

LinkedIn has added a new recruitment and training option called 'Skills Path' which enables employers to better qualify potential candidates.

Skills 212

Skills LinkedIn Process Training 212

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media platform.

Social Media 241

Social Media Strategy Marketing Curation 241

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools. Graphic design.

Team 246

Team Social Media Tools Price 246

Bill Hartzer

MARCH 3, 2025

A recent study found that nearly half of women have abandoned at least one social media platform in the past year. Enter UP , a new social platform created by Uplevyl, a female-led tech company. Social media can feel like the Wild Westmisinformation, harassment, and privacy concerns run rampant.

Platform 78

Platform Social Media Privacy Energy 78

Social Media Today

SEPTEMBER 30, 2020

LinkedIn has provided an update on its effort to re-train and re-skill 25 million people impacted by the COVID-19 pandemic.

Skills 218

Skills LinkedIn Report Training 218

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

Social Media 246

Social Media Startup LinkedIn Telecommunications 246

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Why use video for social media? Interviews or Q&As.

Social Media 246

Social Media Video Company Content 246

Ignite Social Media

APRIL 2, 2021

And social media has become a less friendly place along the way. That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. At Ignite Social Media , we do nothing but social media marketing. Hire Social-Centric Experts.

Social Media Management 195

Social Media Management Social Media Brands Guidelines 195

Oktopost

FEBRUARY 23, 2025

Introduction Social media has become an integral part of corporate communication, with 98% of employees using it for personal use and 80% using it on the job. In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes. hours per day in 2023 to 1.9

Handbook 62

Handbook Authentication Social Media Privacy 62