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Free ebook: A guide to digital marketing skills development

Sherrilynne Starkie

Do you have the skills necessary for marketing success today? The 18-page ebook is a comprehensive guide to digital marketing skills development. Keeping up to date with skills, tools and trends can be challenging. Are you keeping on top of digital trends? In the digital world the only constant is change.

eBook 32
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Skills Why How. Research Skills. HTML, CSS and JavaScript.

Skills 334
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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communcations professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021.

Skills 259
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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. The post What’s your social media marketing budget?

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Must have graphic design skills for social media consultants

Sherrilynne Starkie

They should also have some basic design skills to bring to marketing and communications projects. Photo and image selection are key design skills for social media consultants too. Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. colour choice for impact.

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Graphic Design.

Skills 195