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The Four Skills Digital Marketers Need Today

Spin Sucks

By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. The numbers I’ve seen show what skills are most valuable—and it’s no surprise that they’re all digital.

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7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.

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Online Communication and Relationships: The Missing Skills

Spin Sucks

The post Online Communication and Relationships: The Missing Skills appeared first on Spin Sucks. Related Stories Four Elements of Successful Brand Storytelling Build Customer Relationships for Successful Communication Integrated Marketing Communications is More than a Fad. However, we must use it as a tool and not a replacement for communication or relationship building.

Bridging the Skills-Gap with Competency-Based Learning


In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike. employers were having a difficult time filling jobs, and the survey ranked “Skilled Trade worker” as the toughest job to fill. Of the hardest hit facing the skills-gap crisis is the manufacturing industry. However, it isn’t all bad news.

Six Skills Every PR Pro Needs

Spin Sucks

And marketing, public relations, and advertising began the “who owns this” fight. So it’s time to think about the key skills you need to have going into 2012 and beyond. Now we have to take that skill and learn how to optimize our content so it’s being crawled by the search engines, while also being highly valuable and engaging. Search Engine Marketing.

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7 Essential Negotiation Skills for Bloggers and Marketers


Simply muttering the word “negotiation” can strike fear into many bloggers and marketers. However, bloggers and marketers need negotiation skills as much as they do their creative process. Whether negotiating million dollar contracts or simply negotiating who will do the dishes, negotiation skills are used in nearly every aspect of life. Discussing salary. Be a leader.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. It’s enough to wonder … Where can you go for the best, most useful marketing information? Affiliate marketing.

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The Most Underrated Professional Skill

Twist Image

It's nearly impossible to pinpoint - with accuracy - the "best practice" that all of them possess, but there is always one skill that they all have: their ability to speak in public. There's a massive amount of business books that cover leadership and the skills required. Still, if you become a confident and comfortable public speaker, that skill set can often get you further than most. Learning presentation skills was a huge part of my professional development. digital marketing. digital marketing agency. digital marketing blog. marketing.

6 Skills You Need To Be A Social Media Professional

Convince & Convert

Since then, social media – and the skills needed to succeed in it – has changed substantially. 6 Skills You Need to Be a Social Media Professional. Where are the real-time marketing opportunities? Instantly identifying patterns and being able to capitalize upon them are some of the skills that separate good social practitioners from great ones. Listening.

Why I Bet On a Pro Poker Player to Lead My Marketing Team

Spin Sucks

When hiring, focus on skill sets rather than education or experience. Here is how this former poker player became a successful leader on a marketing team. The post Why I Bet On a Pro Poker Player to Lead My Marketing Team appeared first on Spin Sucks. entrepreneur Hiring analyze tactics corporate culture data and analytics diverse workforce diversity in the workplace effective digital marketing employee skill sets employees with diverse backgrounds. Comments Hooray Sean for having the smarts to hire a diverse workforce! Want a Job?

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What are Leadership Skills for Social Leader?

Engaging Brand

Because I firmly believe as much as leadership skills stay the same, the ''how'' of leadership evolves over time. They explore outside of their markets, outside of their normal networks, outside of their inner circle, outside in the market. Social leaders are looking at the impact of social media, social marketing on how the consumers think about business.

Post Election Digital Skills Shortage

Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. Marketing and PR jobs are one area where digital skills are in high demand. The Top 10 Digital Skills Needed in PR.

A Master Class In Presentation Skills

Twist Image

He is not talking about business, leadership, marketing or technology, but this will still be one of the most important presentation that you will ever see, if you are someone who has to get up on stage and present. digital marketing agency. digital marketing blog. marketing. marketing blog. presentation skills. and it always does. No slides, no tricks.

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7 Digital Marketing Skills Every Professional Needs


Whatever you are, be a digital marketer” might be more apt in this era, when nearly everything that matters happens online. The new reality is that in order to be marketable in any field, you need to sharpen your digital marketing chops. Whether you’re an administrative assistant or a CEO, you can be a better version if you have a basic foundation in web marketing.

The New Skill Every Social Media Marketer Must Possess

Convince & Convert

In The NOW Revolution , Amber Naslund and I predicted that social media would become a skill rather than a job. Click to read more » Social Media Staffing and Operations marketo Social Media Marketing social media operations social media staffingThis is happening, and my Social.

The Most Important Content Marketing Skill and How to Master It

Convince & Convert

You’ll need a number of skills to master content marketing. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” This simple principle applies to your content marketing in the biggest way. This is the essence of great content marketing (highlight to tweet).

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

What are the skills to master and traits to have? We’ll share 10 skills and traits that are crucial to being a great social media manager and relevant resources to help you improve in those areas. Skills vs Traits. Throughout this post, we’ll discuss the various skills and traits we feel are most important for social media managers. Marketing analytics.

Top 5 Marketing Skills to Be Successful as a Marketer

Writtent Blog

In today’s business climate, successful marketing has become, quite obviously, the star of the show. It doesn’t matter if you have the world’s best product, unless it is marketed well, its target base customers will not find it. Marketing skills, therefore, have moved ever-closer to center stage in business. It is the marketing expert who [.].

What Mad Men Skills Do You Need To Rock Your Marketing?

Twist Image

There is no question that marketers are increasingly required to better understand data, analytics, technology and yes, even math. This is a new-ish field and finding professional marketers who can do the strategic, creative and data work is no simple challenge. With that, we can''t forget the soft skills. So, what are some of the softer skills that marketers need? Today, Marketing Charts published an interesting news item, titled, Which "Soft Skills" Are Most Important for Marketers to Possess? This is not about marketing. skills.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Paid Social Marketing. and 2.

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers.


Myrland Marketing

Myrland Marketing Moments are short, direct, to-the-point Marketing words of advice that only take a “Moment” to read. For more on LinkedIn Skills’ Endorsements, you might find these two posts informative: LinkedIn Skills’ Endorsements: What’s Going On? LinkedIn Skills’ Endorsements – Part 2: Take Control of Your Skills.

15 Digital Skills You Need in 2015

Proactive Report


7 Skills Your Content Marketing Team Should Master

Small Business Mavericks

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Your content marketing team should be able to conduct research and produce content is that is factual but holds reader interest. It can take some time before you start to see real results from your content marketing efforts. Content marketing is a team sport.

Top Skills for 2016 from LinkedIn

Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Most are technical skills, but number 2, 3 & 4 are vital for marketing and & PR jobs.

Which People Skills Are Most Important in Social Media?

Convince & Convert

Mainly, the importance of people skills. How studying people skills leads to learning a new art. “There is an art and a science to both social media and people skills.” Social Media Marketing World. There is a lot of opportunity out there for the learned player but you must be skilled and ready to go when you get there. In This Episode. Resources.

Is Writing Still the Most Important Social Skill?

Convince & Convert

» Social Pros Podcast Ann Handley content creation content marketing digital marketing everybody writes Social Media Marketing Social Pros Tweetable Moments Done is better than perfect.

Kickstart Your Marketing And Leadership Skills. Now

Twist Image

Where do you go to learn, grow and think differently about marketing and leadership? I've been fortunate enough to not only speak, but attend events like The Art of Marketing for many years. The Art of Marketing in Vancouver on November 27th, 2012. Just let me know in the comment section below what you do to grow, learn and think differently about your marketing and leadership skills. leadership skills. management skills. marketing. marketing event. marketing skills. the art of marketing. Want cheap tickets?

Analytics: A Vital Digital PR Skill

Proactive Report

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. How to measure it requires learning new skills. Online PR Social Media Strategy digital media Online News online newsroom skills That’s quite a statement. Too much content?

5 Trendy New Marketing Skills to Add to Your Arsenal in 2017


The past year has been a chaotic one for marketers… Read More. 2017’s right around the corner.

It’s Time to Refresh Your Marketing Hiring

Spin Sucks

Building a team with a mix of backgrounds, skills, and career paths takes time, but the ROI is worth it. The post It’s Time to Refresh Your Marketing Hiring appeared first on Spin Sucks. It leads to better solutions and results for your clients, which in turn drives sales. Mike Wasilewski makes the case for hiring nontraditional candidates. Related Stories Five Reasons Communicators are Frustrated and Lonely How to Create a Commitment to Lifelong Learning Task Delegation for Control Freaks: Stop, Drop, Delegate.

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Want a Career in Social Media and Digital Marketing? Know These 3 Things First!

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. Understanding marketing.

Good Writing Remains a Core PR Skill

Proactive Report

There are new skills you should have in your 2012 PR resume: The ability to write well in many different styles – press releases, articles, blog posts. If you are interested in adding these skill to your PR resume, I am presenting a 90 minute webinar for the Association of Strategic Marketing next week January 17th. I started telling PR people that back in 2005. Yahoo!

Master New Skills: Social Media Power Tips to Be More Successful

Peg Fitzpatrick

We compiled a group of updated social media power tips to help jumpstart your social media marketing. This ensures consistency and empowers your social media, marketing and sales teams to create their own on-brand graphics. The post Master New Skills: Social Media Power Tips to Be More Successful appeared first on Peg Fitzpatrick. Enter these social media power tips! ” 2.

4 Ways to Reboot and Adapt New Skills

Geoff Livingston

But how does one go about embracing new skills? So, in that vein when I need to learn new technical skills, I turn to alternative methods. A deficiency in the larger communications skill set is often the problem. But the new skills gained are invaluable and can really help you break out of a rut, and forge new ground. Don’t get me wrong. 1) Experiential Learning.

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

And with that, so are the skill sets necessary for an effective social media marketing team. As many social media and digital managers look to staff their teams we would encourage you to consider the following 5 essential skill sets for your social media teams. Is your social media team empathetic and skilled in listening? Hone this skill with passion and dedication.

The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat

Blue Focus Marketing

Today we have the real pleasure of hearing from Simon Mainwaring, author of the New York Times best-seller We First and the social branding specialist who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. This is due to the simple fact that the market has moved on. These two observations alone reveal how important social marketing has become.

The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

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The 5 Critical Social Media Skills You Need to Disperse

Convince & Convert

Everybody in your company is in marketing, whether they want to be or not. Increadingly, social media needs to become a skill, not a job. Here are five skills that should be present within as many people in your company as possible: Brand Immersion and Representation. The NOW Revolution social media skills social media staffingSuccess Metrics. Listening. Engagement.

3 Pillars of Success in Digital Marketing

Proactive Report

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. To do this effectively you have to have digital activities and be skilled at executing them. Google announced that a new Panda update is underway now.