Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. When I tell people I’m a Hubspot partner, the universal reaction is “Ooooh, I love Hubspot, they get it!” Now Hubspot is changing that.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

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54 Pearls of Marketing Wisdom from HubSpot

Webbiquity SMM

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

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16 Tips on LinkedIn From Hubspot Seminar

Engaging Brand

I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. HubSpot seminar says check out empire avenue as a source of great info/connection. Marketing.always integrate and promote all of your social media.and create marketing partnerships eg vendors, suppliers.

Find Your Brand's Content Marketing Groove

Twist Image

This is why content marketing will continue to struggle for brands. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut. content marketing. digital marketing. digital marketing agency. hubspot.

The 17 Best Social Media Management Tools

Webbiquity SMM

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Now part of Salesforce.com Marketing Cloud. Monitor your social media activity and find key influencers in your market.

The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

How To Reboot Your Marketing - A Quick Video Primer

Twist Image

As part of the promotion for the book, I spent several days in Boston attending HubSpot ''s incredible Inbound 2013 event. There were thousands of small, medium and large-sized businesses on hand that were all attempting to figure out and/or optimize their inbound marketing strategies.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Does the Marketing Automation tool provide any insight?

[Cool Infographic Friday] How to Speak Marketing Automation

SocialFish

Do you use Marketo, Eloqua, Pardot, Hubspot or Act-On for your marketing automation? This one made me giggle. Then you might need this visual thesaurus. Cool Infographic Friday

Why B2B Marketing Must Embrace Ninja Customers

Convince & Convert

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Now 90% of it has swung to marketing. Now THAT’s self-serve information in B2B marketing. Image from BigStock.com.

Disruption Of Disrupted

Twist Image

It is a book about a company that I know and respect ( HubSpot ). The read was all-the-more interesting, because I've known about HubSpot, since the company's inception. I've spoken for many years at HubSpot's Inbound event. digital marketing. digital marketing agency.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity SMM

Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Business Blogging Content Marketing Social Media Marketing 79% more twitter followers blog adoption Fortune 100 fresh content HubSpot Inc.

8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

Marketing is the NFL Quarterback of Business

Convince & Convert

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. If you have a terrible product, or even a mediocre product, it makes marketing look poor.

The 6-Step Path to Creating Inherently Useful Marketing

Convince & Convert

Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. So, how do you go about creating marketing people actually crave? From: HubSpot Marketing Software.

6 Simple Steps to Lower Your Cost Per Facebook Fan

SocialTimes Facebook

How to improve your marketing in only five minutes per day.”. “We You might find that some demographics convert at a lower cost per fan depending on your market. You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them.

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What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Here are some reasons to build out your own influencer marketing program.

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 12 Google+ Marketing Tips From the Pros by Social Media Examiner.

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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. It’s All About Now, Now, Now.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context.

B2B Marketers Are Humans, Too

Convince & Convert

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Hubspot.

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Discover Marketing Technology Used by Leading Companies

Puzzle Marketer

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Mailchimp – email marketing system.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. HubSpot.

What Is Inbound Marketing For Lawyers?

Myrland Marketing

Send to Kindle I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. A holistic practice of marketing is similar.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. How to Use ANGELS to Energize Your Market.

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The Marketing Performance Blueprint

Twist Image

I was there before Google existed, and I watched the birth of search engine marketing as it''s entire evolution to today. To think that brands still don''t understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we''ve begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. digital marketing. hubspot.

What's Next For Marketing?

Twist Image

With that, I can''t help but realize that what''s next is not where the attention needs to be paid for marketers. While presenting at the HubSpot ''s Inbound marketing summit this past year, my close friend, Christopher S. For me, the future, really is today for marketers.

5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! 5 insanely actionable video marketing tips which you should use right now.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

The Void That Twitter Could Leave

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The public markets are no longer in love (their market cap has been dropping). Case in point: this week, I presented at Hubspot 's massive Inbound event. content marketing. digital marketing. digital marketing agency. digital marketing blog. hubspot. hubspot inbound. market cap. marketing. marketing blog. public market. real time marketing. Dear Twitter, please don't go.

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Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent Blog

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. Jack Liu reports that in 1994, corporate spending on internet marketing was close to nothing.

Why 2016 Will Be the Year of Video Marketing

Convince & Convert

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. It’s a chance to take your marketing strategy into the stratosphere. It’s a fresh start—a chance to do marketing better.

5 Educational and Inspiring Social Media Diagrams

Mindjumpers

Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring.

Now, What Does Seth Godin Want You To Do?

Twist Image

It's a week later, and there's still a ton of buzz around HubSpot 's big event in Boston. His presentation isn't about work, it isn't about marketing, it isn't about innovation. digital marketing agency. digital marketing blog. hubspot. marketing.

Just Say "No" To Content

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This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. Content Marketing World had over 3500 people, and Inbound cranked past 15,000 attendees. Your brand needs to step away from the content marketing machine. . content marketing. content marketing world. digital marketing agency. digital marketing blog. hubspot. marketing.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” — Marketing Insider Group (Arsenal). Marketing Insider Group (Arsenal).