Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. When I tell people I’m a Hubspot partner, the universal reaction is “Ooooh, I love Hubspot, they get it!” Now Hubspot is changing that. Analytics.

HubSpot vs. Marketo: Which is Better?


Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Hubspot. Web page activity analytics available. Web analytics dashboard available. CRM analytics. HubSpot Community.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity SMM

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

HubSpot ). Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. HubSpot ). HubSpot ). HubSpot ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Lisa also recently authored a guest post here on web analytics and lead scoring. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)).

How #EveryMoveCounts Dominated NCAA Final Four Conversation

Convince & Convert

The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave. ” For years, HubSpot has been praised for its laid-back, open-space culture. Degree’s #EveryMoveCounts.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

20 ways to increase the number of your followers on Twitter by Web SEO Analytics. 8 Ways to Not Get ReTweeted by HubSpot Blog. 20 Top Twitter Monitoring and Analytics Tools by Pamorama.

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The Social Media ROI Debate

Webbiquity SMM

Scott Frangos presents a concise but clear outline of basic social media ROI measurement objectives, tools and analytics. According to a new study from King Fish Media , Hubspot and Junta 42 summarized in this post, most marketers perform some type of social media measurement (e.g.,

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Real-time monitoring and analytics for Twitter. 11) Twitter Analytics.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Google Analytics ) to the lesser-known (e.g., 4 Business Blogging Best Practices by HubSpot Blog. Tags: Business Blogging Social Media Marketing aimClear AllTop Anil Gupta Annabel Candy blog link love blog SEO blogging for business business blogging tips Diana Adams Galen De Young Garrett French HubSpot Jeff Bullas Jill Chivers Kipp Bodnar Lisa Barone Marty Weintraub Patsi Krakoff writing a business blog How can you craft more compelling blog headlines?

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Related posts: 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media.

How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

Must have digital skills for PR pros

Sherrilynne Starkie

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. With Analytics certification demonstrates the ability to understand data and provide insight. HubSpot and Hootsuite both offer certification too.

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Six Links Worthy Of Your Attention #166

Twist Image

"I was speaking with Anil Dash this past week at HubSpot ''s Inbound 2013 summit in Boston and we somehow got on the topic of Medium. hubspot. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics.

The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

If your budget can support it, set up a system such as, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM). Utilize your website analytics, your media purchasing data, your social media metrics, and your sales conversion rates. I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process.

Six Links Worthy Of Your Attention #145

Twist Image

SXSW, bikes, and the Zen of finding things out - Lean Analytics. 7 Lessons From the World's Most Captivating Presenters - HubSpot. Amazon is a hardware company, an analytics company, a technology company, a retail company, a tablet company, a software company, a media company and much, much more. hubspot. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

The Top 14 Enterprise-Scale Digital Marketing Solutions


They specialize in mobile attribution and marketing analytics. However, many digital enterprises use Adobe analytics and the experience cloud to track and attribute their marketing campaigns more accurately. Hubspot. “One-size-fits-all” is a pretty brilliant marketing concept.

10 Important Skills and Traits Your Social Media Manager Will Need

Buffer Social

When it comes to finding your ideal social media manager, I feel you may be looking for the right mix of tangible skills (things like copywriting and analytics) and traits (such as curiosity). With data and analytics, you know what type of social media posts do well. Analytics.

Is Measuring Your Social Media Success a Big, Fat Time Suck?

Absolute PA

That’s Google Analytics – an absolute must that tells you everything you need to know about your online marketing. Tip: Set up your Google Analytics account so reports are emailed in PDF format each week or month via the ‘My Customisations’ settings. YouTube Analytics shows.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I don’t have enough Pinterest referalls to really do much with it from an analytical perspective. Jay : And you are a big proponent of HubSpot. Same thing with HubSpot.

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Then utilize Google Analytics to understand the effectiveness of your campaign. “We Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works.

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

When it comes to finding your ideal social media manager, I feel you may be looking for the right mix of tangible skills (things like copywriting and analytics) and traits (such as curiosity). With data and analytics, you know what type of social media posts do well. Analytics.

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

Plenty of social media marketing software that offer publication and analytics is out there. Imagine trying to manage six company profiles and only looking at big picture analytics of how many likes or comments your posts get instead of seeing what people say.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

” — HubSpot. Showcase reviews: HubSpot. ” — HubSpot. Showcase reviews: HubSpot. HubSpot. 23: The 29 Best Web Analytics Tools. #24: To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

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8 Competitive Benchmark Tactics to Measure Your Brand

Sprout Social

Analytics such as engagement reports in Sprout provide an in-depth breakdown on which of your pieces score the most traction. For example, Hubspot’s Instagram boasts everything from how-to education content and memes to motivational videos and beyond. Analytics Social StrategyQuick question: how does your brand’s social presence stack up against your competition?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. Google Analytics : Your time and money is low and fleeting.

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Monday’s 5 Social Media Must-Reads


By Robin Grant A nice infographic from HubSpot looking at the numbers around social media marketing. Social Media Analytics: 6 Steps to Measuring What You Care About. Below are 5 social media must-reads from last week that we wouldn’t want you to miss.

Monday Roundup: Email Metrics

Waxing UnLyrical

And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Teaching Yourself to Fish With Usable Email Analytics Tools.

Six Stellar Twitter Tools and Reviews

Webbiquity SMM

3 Very Useful Twitter Hashtag Analytics Tools by Razor Social. Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second.

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10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

Most plan to incorporate more video into their marketing in 2019, citing shortened production timelines and ease of in-house creation as reasons why they will be able to use more video in their 2019 marketing strategies ( HubSpot ).

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How to Measure Social Media Success for Your Small Business


You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview.

Don’t automate your content, humanize it


Most SMM tools also provide stellar analytic reports and the ability to assign tasks to your social media marketing team. And, if you still need more convincing that social media automation is an essential yet dangerous tool, read these 11 other mistakes to avoid by HubSpot.

Top 5 Best Ways to Engage Your Audience in 2019


Hubspot, Coschedule, and Mailchimp have done a fantastic job of creating content that targets, engages, and supports marketing agencies in order to build brand authority and a relationship with these (potential) customers.