HubSpot vs. Marketo: Which is Better?


Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Hubspot. Community. HubSpot Community. Marketing Nation Community. Who is Hubspot Enterprise Best Suited for?

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Social bookmarking sites like Digg, Mixx (now sadly defunct), Reddit and a million topic specific ones at coRank (also defunct); forums; blog communities like BlogCatalog ; meme aggregators like Techmeme and literally a few hundred other sites that could be classified as “social media” can help you build links directly, just by using these sites. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. By Peter Caputa.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Highlight your company’s community involvement. The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate.

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Reasons Why You Can’t Do Without a Company Blog


According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog. As stated in the report by HubSpot, 46% of daily searches are for info on products and services, where 20% of monthly Google searches are for local businesses.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. As with this year, we will be asking our community to nominate their favorite leaders in this field. Carrie is also active in community work, including work with tornado relief and local sports charities.

Is Your Online Community Changing with the Times?


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. But those of us who are older and running things inside associations (including our online communities) have always tried to build things that last. Featured From the Trenches Open Community

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities. HubSpot. Community Social Media Strategy Amos Onwukwe social listeningGuest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication.

How Much Content Is Enough For Your Blog? [Study]


I found an interesting research by Hubspot which explains this in great detail. According to Hubspot, this happens after 52 posts. Tips to Managing Both Your Content and Community. Social Media blog blogging frequency business blogging editorial calander guest bloggers Hubspot research quantity and quality of contentTweet Many businesses run a blog as a part of their social media strategy.

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The State of the Internet Marketing World [Statistics]


Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. > To see all of the statistics made by HubSpot, please click here.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

It’s an interesting concept, and you should check out their new whitepaper, If You Teach a Community Manager to Fish. In other mid-market social CRM news, Hubspot and Hootsuite announced an integration that combines Hootsuite’s social behavior data (historically a favorite of small business) with Hubspot’s robust database capabilities. social crm Adobe argyle social hootsuite hubspot Oracle Salesforce social marketing Social Media Marketing

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. 9 Awesome Ways to Market a Business Blog by HubSpot Blog.

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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

This is the start of building a real community. Develop a sense of community. Of course, the real sense of community is built off-line. At the YMCA, we are strengthening our community — in mind, body and spirit — and it is our cause. Small communities, and even bigger cities, depend on the “Y” for many resources, and their mission is well-known. Community Strategy Paula Newbaker volunteersGuest Post by Paula Newbaker. Volunteering is good for everyone!

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

There are so many options out there, and there’s a decent chance that a tool you already use like Hubspot or SEMrush have some sort of social publishing integrations. How to Activate Your Social Media Audience and Communities. 5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

3 Online Automation Tools To Free Up Your Time

Twenty4 Social

3 – Hubspot. Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Marketing and sales is a difficult part of any business enterprise, and Hubspot can help to ease the burden. Join Our VIP Community.

Top B2B Brands on Social Media

Social Media Strategies Summit

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers.

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The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Source: Hubspot. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it.

5 ways to build a better reputation online with reviews

Sprout Social

According to HubSpot, 75% of users don’t scroll past the first page of results so businesses that appear on that coveted first page have a competitive edge. Community Management Social Strategy

How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]

Buffer Social

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. In this episode, here is what you’ll learn: Meghan Keaney Anderson shares the secrets behind the HubSpot social media team and what it takes to be hired as a social media manager. HubSpot. Amanda Sibley , HubSpot marketing.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Source: Hubspot. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. A recent Cone Inc.’s

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

9 Tips for Using Social Media Effectively For Your Business

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

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How to Measure Social Media Success for Your Small Business


Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Building a community of disinterested, unrelated followers is ultimately useless.

Monday Roundup: Email Metrics

Waxing UnLyrical

And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Why: “The single factor that determined that email’s destiny was probably the part that involved the least amount of time and effort: the subject line,” says Annie Zelm in this Business 2 Community post that takes a deeper look at this critical component of email (and content) marketing.

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

The micro influencer is often more motivated to share knowledge and relevant information with their community. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Hubspot is the tool we use for all marketing and PR outreach. Hubspot has developed an incredible “ Academy ” of training materials, and a really fine technical system for website hosting, blogging, email outreach, social outreach, CRM and more. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Monday’s 5 Social Media Must-Reads


By Francisco Rosales I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. Below are 5 social media must-reads from last week that we wouldn’t want you to miss.

YouTube Best Practices

Ignite Social Media

To get started, here are a few considerations: Include branding on your video within the first three seconds Videos roughly 2 minutes in length see the most engagement, according to HubSpot How-To, Educational, and Product Review videos are some of the most popular content categories on the channel Insights from your brand’s videos on other platforms may help inform what content may succeed on YouTube A quick scan of competitors’ YouTube channels may help spark inspiration as well.

7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot! HubSpot doesn’t try to use this as an opportunity to plug their own product. The post communicates company values and establishes trust between HubSpot and their customers by offering information without asking for anything in return.

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What to do with your 2020 social strategy now

Sprout Social

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign.

9 Critical Components of a Successful Social Media Strategy

Social Media Strategies Summit

They should guide all of your campaigns, content creation, and community management activities. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool. Community engagement efforts. Hubspot Ad Spend Calculator. According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites.

7 Must-Try Social Media Tactics for 2018


The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. To learn more about getting started with chatbots, check out this summary from Hubspot. Are you getting the most out of your social media strategy?

13 key tools for your influencer marketing campaigns


The challenge is several marketing tools categorize influencers by industry and community size. If YES then ask yourself what proportion of community overlaps with that of your competitors? The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.

Monday Roundup: Email Content

Waxing UnLyrical

Why: “Coming up with content that will inspire and engage with your customers can be one of the most challenging aspects of email marketing,” writes Gareth O’Sullivan in this Business 2 Community post that shows you how to “inject some creativity into your email marketing.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. Business 2 Community ). Not as believable.) ( Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ).

Best Quora Guides and Insights of 2011

Webbiquity SMM

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog. Is Quora still a significant social media destination?

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. Community Building and Social Media Hacks. Problem: Nonprofits are driven by community and you know you need to use social to cultivate your supporters, get out your message and engage supporters and donors. Guest Post by Laura Petrolino.

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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. LinkedIn Groups do not have a great reputation.

7 ways to generate a Facebook following for your small business

In fact, a survey by Hubspot found that 84 percent of respondents expect small businesses to have a presence on Facebook. Don’t underestimate the importance of a Facebook page and growing your community — you can use Facebook to promote your business on a daily basis. Take the time to answer questions and participate in conversations with your community. Explain the benefits of liking your page and joining your community. Post by Megan Totka.

Social Media Book Package Giveaway!

Jason Yormark

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It !

Social Media Book Package Giveaway! |

Jason Yormark

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It !