HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Hubspot. Community. HubSpot Community. Marketing Nation Community. Who is Hubspot Enterprise Best Suited for?

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand?

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Social bookmarking sites like Digg, Mixx (now sadly defunct), Reddit and a million topic specific ones at coRank (also defunct); forums; blog communities like BlogCatalog ; meme aggregators like Techmeme and literally a few hundred other sites that could be classified as “social media” can help you build links directly, just by using these sites. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. By Peter Caputa.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog. As stated in the report by HubSpot, 46% of daily searches are for info on products and services, where 20% of monthly Google searches are for local businesses.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Aira Bongko’s extensive list of Twitter apps or Ken Burbary’s wiki on social media monitoring tools ), industry-specific glossaries (like this one on IT service delivery terms), free online tools (HubSpot’s Website Grader has been a phenomenally successful lead generator), collections of resources, free software utilities–the possibilities are limited only by your creativity. Highlight your company’s community involvement.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. As with this year, we will be asking our community to nominate their favorite leaders in this field. Carrie is also active in community work, including work with tornado relief and local sports charities.

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.

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How Much Content Is Enough For Your Blog? [Study]

Mindjumpers

I found an interesting research by Hubspot which explains this in great detail. According to Hubspot, this happens after 52 posts. Tips to Managing Both Your Content and Community. Social Media blog blogging frequency business blogging editorial calander guest bloggers Hubspot research quantity and quality of contentTweet Many businesses run a blog as a part of their social media strategy.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of. Marketing Strategy Social Media Marketing b2b social media marketing best in class b2b social media Billy Mitchell content HubSpot listen MarketingProfs research social media measurement social media RO Twit Cleaner

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

It’s an interesting concept, and you should check out their new whitepaper, If You Teach a Community Manager to Fish. In other mid-market social CRM news, Hubspot and Hootsuite announced an integration that combines Hootsuite’s social behavior data (historically a favorite of small business) with Hubspot’s robust database capabilities. social crm Adobe argyle social hootsuite hubspot Oracle Salesforce social marketing Social Media Marketing

The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. > To see all of the statistics made by HubSpot, please click here.

Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

This is the start of building a real community. Develop a sense of community. Of course, the real sense of community is built off-line. At the YMCA, we are strengthening our community — in mind, body and spirit — and it is our cause. Small communities, and even bigger cities, depend on the “Y” for many resources, and their mission is well-known. Community Strategy Paula Newbaker volunteersGuest Post by Paula Newbaker. Volunteering is good for everyone!

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

There are so many options out there, and there’s a decent chance that a tool you already use like Hubspot or SEMrush have some sort of social publishing integrations. How to Activate Your Social Media Audience and Communities. 5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. 9 Awesome Ways to Market a Business Blog by HubSpot Blog. 9 Awesome Ways to Market a Business Blog by HubSpot Blog. How can you improve your blog’s position in search engines? Grow your audience?

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3 Online Automation Tools To Free Up Your Time

Twenty4 Social

3 – Hubspot. Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Marketing and sales is a difficult part of any business enterprise, and Hubspot can help to ease the burden. Join Our VIP Community.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Source: Hubspot. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it. After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? For most, it’s the latter. And that’s where the power of influencer marketing comes in.

5 ways to build a better reputation online with reviews

Sprout Social

According to HubSpot, 75% of users don’t scroll past the first page of results so businesses that appear on that coveted first page have a competitive edge. Community Management Social Strategy

Top B2B Brands on Social Media

Social Media Strategies Summit

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers.

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How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]

Buffer Social

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. In this episode, here is what you’ll learn: Meghan Keaney Anderson shares the secrets behind the HubSpot social media team and what it takes to be hired as a social media manager. HubSpot. Amanda Sibley , HubSpot marketing.

Identify and quickly assist your audience with Sprout Social’s CRM and help desk integrations

Sprout Social

Sprout’s new integration with Microsoft Dynamics 365 rounds out a suite of existing CRM and help desk integrations with HubSpot and Zendesk to help you deliver a unified experience across every interaction.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Source: Hubspot. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it. After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? For most, it’s the latter. And that’s where the power of influencer marketing comes in.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter A recent Cone Inc.’s

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7 ways to transform your audience into brand evangelists

Sprout Social

The following list outlines a few of these options, but if you want to develop a full digital strategy, HubSpot’s new Digital Marketing Certification Course may be the answer for you. .

5 Ways Social Media Data Can Help Your Business

Pixlee

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram.

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5 Ways Social Media Data Can Help Your Business

Pixlee

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement. You might want to be a community builder, beehive, or friend.

Top 14 Social Media Management Tools for 2021

Oktopost

Community management and audience engagement. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Hubspot. Hubspot is probably one of the more recognizable names in marketing technology.

45 of the Best Social Media Analytics Tools

agora pulse

HubSpot. HubSpot. Lead generation analytics from HubSpot. HubSpot is social media software that offers scheduling, a customer relationship management (CRM) tool, and sales features. Loomly is a social dashboard that has publishing, community management, and ads.

Monday Roundup: Email Metrics

Waxing UnLyrical

And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Why: “The single factor that determined that email’s destiny was probably the part that involved the least amount of time and effort: the subject line,” says Annie Zelm in this Business 2 Community post that takes a deeper look at this critical component of email (and content) marketing.

#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Hubspot is the tool we use for all marketing and PR outreach. Hubspot has developed an incredible “ Academy ” of training materials, and a really fine technical system for website hosting, blogging, email outreach, social outreach, CRM and more. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

The micro influencer is often more motivated to share knowledge and relevant information with their community. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

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Domain Authority, Trust, and Thought Leadership

The Proactive Report

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Build a community online and nurture that group with relevant content that builds trust and loyalty. Listen to your community.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Building a community of disinterested, unrelated followers is ultimately useless.

7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot! HubSpot doesn’t try to use this as an opportunity to plug their own product. The post communicates company values and establishes trust between HubSpot and their customers by offering information without asking for anything in return.

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Monday’s 5 Social Media Must-Reads

Firebelly

By Francisco Rosales I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. Today we review a few things that we might be lacking in our daily operation and what we need to do in order to build a growing and engaging community on Facebook. Below are 5 social media must-reads from last week that we wouldn’t want you to miss.

How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Hashtags and social media are a match made in heaven, so don’t miss the opportunity to improve the discoverability and community engagement of your business.

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YouTube Best Practices

Ignite Social Media

To get started, here are a few considerations: Include branding on your video within the first three seconds Videos roughly 2 minutes in length see the most engagement, according to HubSpot How-To, Educational, and Product Review videos are some of the most popular content categories on the channel Insights from your brand’s videos on other platforms may help inform what content may succeed on YouTube A quick scan of competitors’ YouTube channels may help spark inspiration as well.

A Quick Guide to Using LinkedIn for Your Business

Later

In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. To small businesses owners and entrepreneurs, LinkedIn offers a goldmine of potential.

Monday Roundup: Email Content

Waxing UnLyrical

Why: “Coming up with content that will inspire and engage with your customers can be one of the most challenging aspects of email marketing,” writes Gareth O’Sullivan in this Business 2 Community post that shows you how to “inject some creativity into your email marketing.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.