HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Hubspot. Community. HubSpot Community. Marketing Nation Community. Who is Hubspot Enterprise Best Suited for?

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

Is Your Online Community Changing with the Times?

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans.

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. HubSpot). HubSpot). > Can Communities Serve As Perfect Add-On For Your Blog?

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Highlight your company’s community involvement. The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate.

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The State of the Internet Marketing World [Statistics]

Mindjumpers

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities.

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. 9 Awesome Ways to Market a Business Blog by HubSpot Blog.

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Volunteers Make The World Go Round: Communicating Effectively for Impact

Waxing UnLyrical

This is the start of building a real community. Develop a sense of community. Of course, the real sense of community is built off-line. At the YMCA, we are strengthening our community — in mind, body and spirit — and it is our cause. Guest Post by Paula Newbaker.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

It’s an interesting concept, and you should check out their new whitepaper, If You Teach a Community Manager to Fish. For the mid-market, however, you can start adding CRM to your social immediately using the Argyle Social API or (soon) the Hubspot/Hootsuite combination.

5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

There are so many options out there, and there’s a decent chance that a tool you already use like Hubspot or SEMrush have some sort of social publishing integrations. How to Activate Your Social Media Audience and Communities. 5 Ways that Social Media Marketing Software Can Fail You.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Source: Hubspot. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it.

How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]

Buffer Social

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. HubSpot.

10 Important Skills and Traits Your Social Media Manager Will Need

Buffer Social

Toastmasters (Resources and community). Customer Service / Community Engagement. Community engagement is quite similar in many ways. An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions (eBook by HubSpot). HubSpot (Blog). —.

The Case for Influencer Marketing (and How it Will Change Your Business)

Rebekah Radice

Source: Hubspot. Podcast Social Media build a social media community influencer marketing social media marketingDid you know that 92% of people trust recommendations from individuals over brands? It makes sense if you think about it.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. A recent Cone Inc.’s

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

The micro influencer is often more motivated to share knowledge and relevant information with their community. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Guest Post by Debbie Friez.

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

Toastmasters (Resources and community). Customer Service / Community Engagement. Community engagement is quite similar in many ways. An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions (eBook by HubSpot). HubSpot (Blog). —.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off.

3 Keys to Layering Content Effectively

Waxing UnLyrical

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!).

YouTube Best Practices

Ignite Social Media

Community Management: As with the rest of your social media channels, a brand presence within the community is important for growing and strengthening connections with your biggest advocates. YouTube is one of the more unique social media platforms.

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. When it comes to storytelling, quality over quantity is a pretty standard rule of thumb.

#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Hubspot is the tool we use for all marketing and PR outreach. Hubspot has developed an incredible “ Academy ” of training materials, and a really fine technical system for website hosting, blogging, email outreach, social outreach, CRM and more.

Monday Roundup: Email Metrics

Waxing UnLyrical

And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. Community Building and Social Media Hacks.

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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot! HubSpot doesn’t try to use this as an opportunity to plug their own product.

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How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

Google, Salesforce, Hubspot—the list goes on. Below is an example from Hubspot. The world’s best marketing teams are enhancing their brand’s presence and promoting greater awareness by externally publishing content they’ve already made for internal purposes.

7 Must-Try Social Media Tactics for 2018

Postcron

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. To learn more about getting started with chatbots, check out this summary from Hubspot. Are you getting the most out of your social media strategy?

Monday’s 5 Social Media Must-Reads

Firebelly

By Francisco Rosales I’m gonna say it right off the bat, I believe growing a community or achieving higher levels of engagement with your audience is harder on a Facebook Page than on a blog or Twitter. Below are 5 social media must-reads from last week that we wouldn’t want you to miss.

10 Most Frequently Asked Questions About Marketo Forms (FAQ)

Oktopost

View our comparison between Marketo and Hubspot for marketing automation. This can get complicated depending on the types of forms you’re using, but the Marketo community has some coding suggestions for this circumstance. Marketo has been huge for marketing automation.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Later recently teamed up with HubSpot to create a free guide to creating engaging video content for your Instagram feed, and we wanted to share Hubspot’s story with our own audience, too. Our community really loved hearing from their peers, and it ended up being a popular Instagram Stories post for us! Tip #6: Repost UGC Stories to Build & Grow Your Instagram Community.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. Business 2 Community ). Not as believable.) ( Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). HubSpot ).

Monday Roundup: Email Content

Waxing UnLyrical

Why: “Coming up with content that will inspire and engage with your customers can be one of the most challenging aspects of email marketing,” writes Gareth O’Sullivan in this Business 2 Community post that shows you how to “inject some creativity into your email marketing.”

33 Personal Blogs of Startup Marketers We Love

Buffer Social

Global Head of Growth & SEO at HubSpot. While being the Global Head of Growth & SEO at HubSpot, Matthew Barby has found the time to share his knowledge and insights into all the great things he does at HubSpot on his personal blog. Head of Growth at HubSpot Labs.

7 ways to generate a Facebook following for your small business

Socialmedia.biz

In fact, a survey by Hubspot found that 84 percent of respondents expect small businesses to have a presence on Facebook. Don’t underestimate the importance of a Facebook page and growing your community — you can use Facebook to promote your business on a daily basis.