Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Social Media Social Media Management Sentiment 84

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 71

Analysis Data Social Media Social Media Management 71

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? But social listening can be a lot more focused.

Social Media 62

Social Media Sentiment Social Media Management Trends 62

Oktopost

APRIL 24, 2023

On that point alone, you’ve more than justified your media management costs. Comparative Sentiment Have you ever received a text or email where the sender’s mood and feelings are left totally ambiguous? Plenty of things impact sentiment. What level of positive sentiment are your competitors getting? Is it more?

Analysis 62

Analysis Social Media Sentiment Social Media Management 62

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media How To B2B ROI 117

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment.

Social Media 217

Social Media Strategy Marketing Sentiment 217

Oktopost

AUGUST 10, 2023

This is the core of social media marketing – reaching new audiences by cultivating the value your social channels hold for audiences. It’s particularly potent for maximizing LinkedIn B2B lead generation But this all hinges on a change in perception. Social Listening What are your customers interested in?

Social Media 62

Social Media UGC How To B2B 62

agora pulse

NOVEMBER 10, 2020

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Awario, a social media analytics tool. Social media channels. Social media channels.

Social Media 179

Social Media Analytics Tools Social Media Management 179

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. B2B Midsize-Enterprise. Pure social listening needs. $ paid socials)?

HootSuite 100

HootSuite Tweetdeck Social Media Social Media Management 100

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Social Media Management 62

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! So much of online reputation management means monitoring channels where you aren’t active. This applies to both positive and negative sentiments alike.

Reputation 90

Reputation Sentiment Social Media Notification 90

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. This is why so many brands feel their social media channels are underutilized. The solution? Streamline that workflow. The solution?

Social Media 87

Social Media Publishing Social Media Management Content 87

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. There are dozens of social media monitoring tools to choose from.

Social Media 166

Social Media Tools Marketing Social Networking 166

Oktopost

APRIL 10, 2023

Provided you’re making full use of a strong social media management platform marketing, scheduling posts for maximum impact will ensure the right content reaches the right people. It’s Essential for Lead Gen Social media isn’t a collection of platforms to be used, but a tool to be wielded.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI.

Social Media 62

Social Media ROI Marketing Social Media Management 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 98

Social CRM Social Media B2B How To 98

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media. Your social presence, too. But the sentiment remains the same! How do we do [x] differently?”

Brands 87

Brands How To Social Media Social Media Management 87

Oktopost

JUNE 15, 2023

Finding those opportunities to push yourself forward makes for overwhelmingly positive and memorable first impressions with leads and gives you a far more proactive presence on social media. If you’ve got the right social listening tools to witness those posts as and when they are posted, you’ve got a real edge on your competitors.

Social Media 62

Social Media B2B Influencer Sentiment 62

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools Social Media B2B Google 116

Oktopost

JULY 24, 2023

We can all wander onto any branded social media page and gauge how much of a positive (or negative) impact it’s having on followers. Strong social media tracking can directly conjure up insights like: Sentiment analysis – how your audience and customer base feel about you. The other way is empirical.

Social Media 62

Social Media ROI Analytics Social Media Management 62

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Director of social and partnerships. His interest and talents in social emerged early. Along with campaigns, we discussed making risks on social and his views on innovation, like artificial intelligence. Bob Wolfley has worn many hats: Content creator.

Social Media 90

Social Media Instagram Campaign Travel 90

Oktopost

DECEMBER 5, 2022

Simply repurposing blog content can increase your website and social media visibility and promote content discovery. You can easily do this with a social media management platform like Oktopost. It allows you to streamline posting blog content on social media and makes integration between SEO and SMM pretty easy.

Social Media 115

Social Media SEO Google Social Media Management 115

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. By employing a social listening tool , you’ll be able to track more of the conversations around your content and brand, identify the source, and measure its impact.

Social Media 62

Social Media Reddit Campaign Forums 62

Oktopost

JUNE 5, 2023

Social media tracks engagement but from a very different perspective. From comments, likes, clicks and conversions to impressions, sentiment analysis, and brand mentions, businesses can no longer afford to miss out on insights generated by the best social media platforms for generating leads.

Social Media 87

Social Media Marketing Campaign ROI 87

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. The dashboard lets you benchmark your account size, engagements, share of voice and sentiment against theirs. You can use the tool to analyze sentiment and understand how people feel about your brand.

LinkedIn 101

LinkedIn Analytics Tools Marketing 101

Convince & Convert

JANUARY 12, 2016

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. Transcript.

Social Media 60

Social Media B2B eBook Facebook 60

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Social Media 125

Social Media Analytics Tools Curation 125

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. This is also another opportunity to demonstrate the power of social data and social listening.

Social Media 89

Social Media ROI Strategy B2B 89

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 87

Tools Social Media How To Sentiment 87

Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management.

Social Media 198

Social Media Radian6 Data StumbleUpon 198

Sprout Social

OCTOBER 24, 2023

According to the latest LinkedIn stats , the platform is the most effective channel for generating B2B leads. The dashboard lets you benchmark your account size, engagements, share of voice and sentiment against theirs. You can use the tool to analyze sentiment and understand how people feel about your brand.

LinkedIn 71

LinkedIn Analytics Tools Marketing 71

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. minutes on the social platform per session. Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture.

Twitter 129

Twitter Tips Hashtag Social Media 129

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

Social Media 52

Social Media How To Hashtag Reputation 52

Webbiquity SMM

JUNE 14, 2011

Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • The best social media managers will work themselves out of their jobs by making their organizations social media proficient.

Social Media 161

Social Media SEO B2B Sentiment 161

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. Do you have global social media teams?

Social Media 105

Social Media Analytics Tools Instagram 105

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Social Media Tools HootSuite 0