Expert insights. Personalized for you.
Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. The corporate website is the focus of marketing efforts (as Vanessa Fox suggests ) according to 88% of marketers overall, but 93% of B2B marketers (see chart below). MORE
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. MORE
Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. MORE
The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. It is also the top social media platform for B2B lead generation by far. MORE
Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. The reality is that you can’t let B2B mobile marketing opportunities pass you by. Your Site Needs to be Mobile-friendly. MORE
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. All of which should sound familiar to B2B marketers. MORE
Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. B2B Social Media b2b marketing B2B social media Eric Schwartzman Paul Dunay Paul Gillin social media book MORE
The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). Take a look at this B2B landing page for printing. MORE
B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. 93% of B2B buyers believe that all companies should have a social media presence. • MORE
But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. MORE
Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. MORE
At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? MORE
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). MORE
B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). Because there are so many of them, it's no longer B2B or B2C, but rather how each business builds their own, unique, defendable, marketing empires. That feels like it could be the story of a B2B or B2C opportunity. . b2b content marketing. MORE
Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. To meet these new objectives, B2B marketers are applying new approaches to social campaigns. MORE
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. MORE
And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. MORE
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns. MORE
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. 12 B2B Marketing Facts and Statistics. MORE
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts? MORE
But as the target markets of B2C and B2B are considered to be worlds apart, designers often place them at odds with one another. While B2B websites need to be detail oriented, informative and professional, they still cater to businesses that rely on consumers. MORE
B2b vendors? B2B Infographics ). Facebook = mobile. Half of all mobile web traffic in the U.K. Non-mobile users spend an average of just three minutes per month on the site, and 30% of users who make a public post never make another one. B2B Infographics ). MORE
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. MORE
More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Some approaches contained within native advertising, however, are much better suited to B2B advertising. B2B buyers do their homework. MORE
Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. B2B Marketing B2B Marketing Tips Lead Generation LinkedIn MORE
A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. MORE
So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. With only 160 characters for a mobile message you better be on target 100% of the time. The #1 thing that people search for on their mobile devices is Location based information. MORE
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. MORE
For example, we talked about the Columbia Sportswear mobile application. This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. MORE
We don’t want to wait in line or even wait for a mobile web page to load on our device. As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. MORE
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? MORE
This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. MORE
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. MORE
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal. MORE
This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. MORE
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? MORE
Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. Furthermore, social marketing come up with some real time interest that always prove to be a game changer for the B2B business. Besides this, there are several, B2B brands who come up with forward thinking and accept the importance of B2B social network for business. We are the leader in offering B2B social network. MORE
Half of all Facebook users use it on mobile devices, at least occasionally. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). Earnest B2B ). Just 11% use mobile content and only 9% create eBooks. Earnest B2B ). MORE
For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. B2B Marketing B2B Marketing Strategy MORE
For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). MORE
Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Mobile and tablet revenues will continue to increase. Responsive Design as the Rule - A site that’s designed for optimal viewing no matter which mobile or tablet device is being used is the new norm. MORE
Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. MORE
Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch. B2B Marketing Facebook Lead Generation LinkedIn Social Media Strategy MORE
For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model. MORE
SocialFish
SEPTEMBER 24, 2014
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision.
Webbiquity SMM
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.
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Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.
Webbiquity SMM
JUNE 6, 2019
A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets.
Buzz Marketing for Technology
FEBRUARY 23, 2010
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns.
SocialFish
MAY 1, 2014
And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well.
Webbiquity SMM
MAY 23, 2017
But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.
Oktopost
JANUARY 13, 2020
Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground.
Waxing UnLyrical
FEBRUARY 5, 2013
This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.
Webbiquity SMM
MARCH 28, 2011
B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. 93% of B2B buyers believe that all companies should have a social media presence. •
Convince & Convert
JUNE 19, 2013
Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. To meet these new objectives, B2B marketers are applying new approaches to social campaigns.
SocialFish
MARCH 17, 2015
But as the target markets of B2C and B2B are considered to be worlds apart, designers often place them at odds with one another. While B2B websites need to be detail oriented, informative and professional, they still cater to businesses that rely on consumers.
Buzz Marketing for Technology
FEBRUARY 25, 2010
So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. With only 160 characters for a mobile message you better be on target 100% of the time. The #1 thing that people search for on their mobile devices is Location based information.
Webbiquity SMM
MAY 16, 2011
Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. The corporate website is the focus of marketing efforts (as Vanessa Fox suggests ) according to 88% of marketers overall, but 93% of B2B marketers (see chart below).
Oktopost
DECEMBER 4, 2018
Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch. B2B Marketing Facebook Lead Generation LinkedIn Social Media Strategy
Webbiquity SMM
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. 12 B2B Marketing Facts and Statistics.
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?
Buzzlogix
JANUARY 11, 2018
Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. The reality is that you can’t let B2B mobile marketing opportunities pass you by. Your Site Needs to be Mobile-friendly.
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts?
Social Media Strategies Summit
FEBRUARY 13, 2020
For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ).
Convince & Convert
NOVEMBER 7, 2012
Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel.
Oktopost
OCTOBER 20, 2019
More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Some approaches contained within native advertising, however, are much better suited to B2B advertising. B2B buyers do their homework.
Webbiquity SMM
AUGUST 17, 2011
Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.
Convince & Convert
MARCH 3, 2016
The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). Take a look at this B2B landing page for printing.
Webbiquity SMM
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment?
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S.
Social Media Marketing
NOVEMBER 10, 2016
Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. Furthermore, social marketing come up with some real time interest that always prove to be a game changer for the B2B business. Besides this, there are several, B2B brands who come up with forward thinking and accept the importance of B2B social network for business. We are the leader in offering B2B social network.
Convince & Convert
APRIL 13, 2011
Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. B2B Social Media b2b marketing B2B social media Eric Schwartzman Paul Dunay Paul Gillin social media book
Convince & Convert
JUNE 16, 2014
For example, we talked about the Columbia Sportswear mobile application. This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada.
Webbiquity SMM
OCTOBER 16, 2012
Half of all Facebook users use it on mobile devices, at least occasionally. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). Earnest B2B ). Just 11% use mobile content and only 9% create eBooks. Earnest B2B ).
Pam Moore
NOVEMBER 14, 2017
Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term.
Oktopost
DECEMBER 11, 2018
Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. B2B Marketing B2B Marketing Tips Lead Generation LinkedIn
Twist Image
SEPTEMBER 1, 2016
B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). Because there are so many of them, it's no longer B2B or B2C, but rather how each business builds their own, unique, defendable, marketing empires. That feels like it could be the story of a B2B or B2C opportunity. . b2b content marketing.
Buzz Marketing for Technology
JANUARY 26, 2010
At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers?
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.
Oktopost
SEPTEMBER 16, 2019
For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. B2B Marketing B2B Marketing Strategy
Pam Moore
JANUARY 4, 2017
We don’t want to wait in line or even wait for a mobile web page to load on our device. As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now.
Webbiquity SMM
AUGUST 5, 2013
B2b vendors? B2B Infographics ). Facebook = mobile. Half of all mobile web traffic in the U.K. Non-mobile users spend an average of just three minutes per month on the site, and 30% of users who make a public post never make another one. B2B Infographics ).
Convince & Convert
MARCH 8, 2012
This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company.
Oktopost
APRIL 30, 2020
The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. It is also the top social media platform for B2B lead generation by far.
Buzz Marketing for Technology
JANUARY 16, 2013
Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Mobile and tablet revenues will continue to increase. Responsive Design as the Rule - A site that’s designed for optimal viewing no matter which mobile or tablet device is being used is the new norm.
The Realtime Report
AUGUST 1, 2014
For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.
Webbiquity SMM
DECEMBER 10, 2013
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ).
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