Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

Social Media 52

Social Media ROI B2B How To 52

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. LinkedIn’s best analytics data is pretty much reserved for their Company Pages right now, and won’t be the same as what you can find for personal profiles.

LinkedIn 111

LinkedIn Analytics How To Content 111

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

Mobile 197

Mobile Cost comScore Sites 197

Hootsuite

AUGUST 8, 2022

It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. This standalone B2B service allows businesses to share content across various platforms. The Mobile Messaging App on the Rise appeared first on Social Media Marketing & Management Dashboard. What is KakaoTalk?

Mobile 84

Mobile Social Media HootSuite FAQ 84

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Insightful analytics and reports . Clearly, your buyers are now all over social media.

Social Media Management 160

Social Media Management Social Media Tools HootSuite 160

Buzz Marketing for Technology

FEBRUARY 12, 2014

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Moreover, 20 percent of mobile users use it as their primary device. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).

Advertising 236

Advertising Mobile Conversation Adwords 236

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers.

Hashtag 118

Hashtag LinkedIn How To Social Media 118

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

Marketing 62

Marketing B2B Social Media Metrics 62

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

LinkedIn 90

LinkedIn Influencer B2B Social Media 90

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 77

Tools B2B Social Media Social Media Management 77

Webbiquity SMM

JUNE 12, 2018

Content marketing and social media are the top lead generation tactics for B2B marketers. The infographic below, created by the team at Venngage , illustrates nine key statistics about social media marketing plus three key findings: Both B2B buyers and consumers appreciate, and even expect, businesses to actively use social media.

Social Media 112

Social Media Marketing Social Networking B2B 112

Oktopost

JULY 29, 2022

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. Hot Topics: Golden community building tips for B2B brands. She’s worked for big brands such as T-Mobile, Sprint, and Samsung, managing social media from daily content to analytics. One of her biggest tips?

Community building 62

Community building Communities Social Media Management Social Media 62

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 226

Social Media Marketing Hubspot Social Networking 226

Convince & Convert

MARCH 3, 2016

The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). This kind of wording sounds more like something you’d look for if you wanted to get a mobile app created.

B2B 60

B2B Brands How To Airlines 60

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. To find it, log in to your account, hover over your profile picture, and click View Analytics. To find out, visit the Twitter Analytics Followers dashboard. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 264

Social Media Strategy Instagram LinkedIn 264

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Social Media Social Media Management Sentiment 84

Oktopost

MAY 20, 2019

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. CDP Vs. DMP Vs. CRM: Setting the Record Straight.

Platform 111

Platform Data Marketing B2B 111

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. For further analysis, social engagement metrics should be imported into CRMs and analytic tools such as Oktopost. The screen flow metric provides an analysis of the total number of visits to each mobile screen.

Metrics 151

Metrics Engagement Social Media B2B 151

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 103

Software Marketing Social Media Analytics 103

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

Social Media 166

Social Media Tools Marketing Social Networking 166

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 241

Social Media Marketing SEO B2B 241

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. analytics Click To Tweet. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” According to a recent estimate , 12.1%

Brands 144

Brands Social Media Analytics Facebook 144

The Realtime Report

NOVEMBER 12, 2021

However, it is best to focus on UX for mobile equally. If a website visitor using mobile visits your site and the page doesn’t load properly or fit the screen, they leave. You can be sure you’re offering a great UX by double-checking your web design on mobile and in different browsers. Neglecting your UX is a big mistake.

Marketing 91

Marketing Social Media SEO Content 91

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. The nation’s top business analytics and performance mgmt.

Twitter 147

Twitter Company Software B2B 147

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Tip: For more on this topic, check out our article on the best Instagram analytics tools.

Metrics 144

Metrics Video Platform HootSuite 144

Keyhole.co

MAY 18, 2023

Explore Your Detailed Facebook Analytics Instagram 21. Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. of watch time happens on mobile. Instagrammers spend 11.7 Only 16.2%

Social Media 59

Social Media Statistics YouTube Instagram 59

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. T-Mobile CEO John Legere is very active online on social media, which helped GumGum get a sense of his personality and his likes.

Examples 108

Examples Marketing B2B Social Media 108

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. A few tracking platforms might only give you analytics once you reach a certain number of views or subscribers.

YouTube 59

YouTube Video Content Engagement 59

Twist Image

JUNE 19, 2014

Think about this: the rise of connected devices has already relegated the PC to an accessory for mobile. That is the primary question that this report asked CMOs from all over the world (this includes both B2C and B2B professionals with varying sales and from emerging and mature markets). Google has bought a bunch of robotic companies.

B2B 98

B2B Advertising Google Mobile 98

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Check out this great exchange between T-Mobile and a customer–a customer that loved the brand so much that they asked for magenta (the brand’s color) hair advice: All those hearts on her post go a long way for the T-Mobile brand. . And it works!

Social Media 157

Social Media Engagement How To Brands 157

Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Native advertising may be the answer.

Marketing 100

Marketing Social Media Hubspot Advertising 100

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. All consumers are (mostly) mobile-first. mobile first. mobile first strategy. mobile first. mobile first strategy.

B2B 80

B2B Brands Mobile Case Study 80

Buzz Marketing for Technology

MARCH 13, 2014

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. 5 Ways CMOs Can Master Their Online Customer Experience As mobile devices continue their gains in popularity and usage. Related posts brought to you by Yet Another Related Posts Plugin.

ROI 272

ROI Conversation Advertising Brands 272

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. 88% of Facebook users access the site via mobile device. B2B brands. Table of contents.

Instagram 112

Instagram LinkedIn Twitter Facebook 112

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. You can track data effectively with Twitter analytics. billion in 2020. Pros: Fast-paced environment.

Social Media 87

Social Media Platform LinkedIn Instagram 87

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Social Media 172

Social Media Report Marketing B2B 172

Adam Cohen

APRIL 12, 2012

Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 239

LinkedIn Engagement Social Networking Flickr 239