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Webbiquity SMM
FEBRUARY 16, 2021
In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.
Oktopost
MAY 30, 2022
But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? billion users by the end of 2022, the time for B2B TikTok marketing is now. What is TikTok marketing?
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Audiense
JULY 6, 2021
Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.
Webbiquity SMM
MAY 25, 2021
James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?
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Oktopost
MAY 3, 2022
Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. That’s where customer marketing comes in. Customer marketing is becoming a necessity in the B2B world. What is Customer Marketing? Types of Customer Marketing.
Oktopost
JUNE 16, 2020
So to honor them… We’ve gathered some of the funniest B2B Marketing Jokes from around the web and sent CEO, Daniel Kushner and Managing Director EMEA, Colin Day , into battle to tell some of the best B2B Marketing Dad Jokes around. B2B Marketing B2B
Later
JUNE 28, 2021
LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? Why You Should Use LinkedIn for B2B Marketing.
Oktopost
MARCH 7, 2022
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together.
Oktopost
JUNE 17, 2021
Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn.
Oktopost
FEBRUARY 10, 2022
Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Radically Transparent is a podcast geared towards the modern-day B2B marketer.
Oktopost
APRIL 18, 2022
It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? B2B Growth.
Social Media Today
JUNE 9, 2022
LinkedIn's adding new tools to help marketers keep track of their on-platform efforts
Oktopost
MAY 2, 2021
For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. .
Oktopost
NOVEMBER 30, 2020
With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. Customer-centered content delivered in the most-relevant formats — like video, which more than 70% of B2B customers use for purchasing research.
Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. Marketing KPIs.
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.
Awario
APRIL 14, 2021
In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. If your social networks are not effective, you need to analyze your recent activities carefully.
Keyhole.co
JUNE 2, 2022
In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?
Webbiquity SMM
MAY 18, 2021
LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. 4/28 Actual B2B technology digital marketing professional.
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Then and now, and thus, the more data a marketer has, the better the decision they can make. Now B2B marketing? B2B influencers?
Oktopost
JUNE 22, 2021
It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication.
The Realtime Report
JANUARY 17, 2022
5 B2B Marketing Strategies. With business-to-business (B2B), it’s important to use the right strategies to generate leads. That said, it’s still crucial to come up with a B2B marketing plan that makes you stand apart from the competition and gets you noticed.
Oktopost
OCTOBER 30, 2019
Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Why should have a video marketing program? 83% of marketers surveyed recently have said “video is becoming more important” as being an essential part of their content strategy.
Oktopost
JUNE 9, 2020
Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing.
Webbiquity SMM
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.
Oktopost
SEPTEMBER 22, 2021
There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? .
Oktopost
JULY 15, 2020
Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated.
Sociallyin Insider Blog
JUNE 19, 2020
Searching the internet late at night or even in the office trying to find a solution to your B2B sales problems? Social Media Marketing Social Selling Social Selling Assistant B2B B2B Marketing
Oktopost
NOVEMBER 12, 2020
It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success.
Oktopost
JUNE 30, 2021
Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing.
Oktopost
MARCH 8, 2021
This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. .
Ignite Social Media
MAY 21, 2020
LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. During this time of uncertainty , one thing we can be sure about is that social platforms will continue to find ways to accommodate their users.
Oktopost
NOVEMBER 23, 2020
Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. 6 B2B Marketing KPIs to Measure.
Oktopost
MAY 30, 2022
But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? billion users by the end of 2022, the time for B2B TikTok marketing is now. What is TikTok marketing?
Convince & Convert
APRIL 2, 2015
So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Increasingly, B2B brands are taking this maxim to heart. Visual Marketing Magic.
Oktopost
JUNE 9, 2021
Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. Marketing automation for business has also become a thing, with experts providing customizable and powerful solutions, so marketing goals are easier to attain.
Oktopost
AUGUST 24, 2021
B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. What are some types of event marketing.
Oktopost
FEBRUARY 24, 2022
While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue).
Oktopost
APRIL 21, 2020
There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. B2B marketers must shift their approaches to match the times. Content Marketing B2B Marketing Strategy
Oktopost
JULY 27, 2021
If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. As a result, having an effective Search Marketing strategy is more important than ever.
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