Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 297

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1.

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B2B LinkedIn Wiki Authentication 118

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Whether you’re new to influencer marketing or looking to refine your strategy, this episode offers actionable insights on creating successful, engaging campaigns.

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B2B Influencer How To Marketing 83

Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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Social Media Sentiment Marketing Analysis 207

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

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B2B LinkedIn Strategy Marketing 292

Social Media Today

JUNE 1, 2025

The guide looks at optimal approaches for working with B2B creators.

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B2B Publishing Influencer LinkedIn 139

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. The role of an employee advocate in B2B What is an Employee Advocate? You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field.

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B2B Trends Authentication Industry 118

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

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B2B Company Social Media How To 96

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 238

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. Thats why making the best use of all available accessibility features should be a cornerstone of your B2B marketing strategy. Its about creating meaningful connections with your entire audience.

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B2B Social Media Engagement Hashtag 130

The Social Media Hat

JANUARY 23, 2023

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 206

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Be generous about what you learn, and don’t hold back.

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B2B Strategy Case Study Marketing 77

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others. engagement rate Highest click-through rate at 1.2%

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B2B Research Engagement Metrics 99

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

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Statistics B2B Influencer Marketing 210

The Social Media Hat

JANUARY 10, 2023

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 202

Oktopost

SEPTEMBER 25, 2024

Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. It’s like the moment you enter the B2B world, the creativity switch flips off, and out comes the autopilot jargon machine.

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B2B Social Media Management Team Authentication 93

Oktopost

APRIL 24, 2025

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in todays complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool.

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B2B Telecommunications Marketing Reputation 83

The Social Media Hat

FEBRUARY 20, 2023

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 213

Oktopost

JUNE 20, 2025

Behind every standout B2B brand page are social media experts building bold, personal brands of their own, educating, inspiring, and making us laugh along the way. B2B Social’s Rising 30 shines a spotlight on those voices shaping our industry. So, without further ado: meet your B2B Social’s Rising 30 for 2025.

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B2B Class Meeting Meme 77

The Social Media Hat

FEBRUARY 3, 2023

Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 208

The Social Media Hat

JULY 14, 2024

Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.

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Survey B2B Influencer Marketing 153

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. These examples demonstrate the selling force of a strong B2B brand. That’s hard.

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Brands B2B How To Loyalty 161

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

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Examples LinkedIn Strategy Content 127

Oktopost

SEPTEMBER 19, 2024

Continue reading to learn how other leading social media managers measure and report on their social media marketing efforts. It’s also crucial to align with global communications and marketing to demonstrate how social media supports brand awareness and sales.

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B2B Social Media Marketing Metrics 62

Blog2Social

MAY 22, 2025

Social media automation is a time saver for marketers or brands managing multiple social media accounts. It helps streamline repetitive tasks […] Der Beitrag How Social Media Automation Can Help Your B2B Business erschien zuerst auf Blog2Social Blog Tips for social media marketing, sharing, scheduling, cross-posting.

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B2B Social Media Tips Comments 103

Oktopost

NOVEMBER 11, 2024

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms. Employee advocacy is more than just a buzzword; it’s a game-changer in B2B social media marketing.

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B2B Tools Strategy Marketing 62

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. and has been recognized as one of the most Fearless B2B Marketers by Marketo.

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B2B Loyalty Apple Buy 152

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! No one even saw it flop.”

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B2B Social Media How To Meme 77

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Source ) 4.

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B2B Authentication Social Media Management Hubspot 71

Oktopost

OCTOBER 29, 2024

In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Niki has more than 8 years of experience in social media marketing, spanning from B2C and employer branding to B2B in the last 5 years.

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B2B Video Content Open Source 83

Jon Loomer

AUGUST 14, 2022

Meta announced new B2B targeting options for your Facebook ads. Here are the definitions from Facebook… IT decision-makers: A B2B audience segment that targets ads to people who are IT decision makers based on their job titles. Have you tried out any of these B2B targeting options for your Facebook ads? The New Options.

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B2B Facebook Diagrams Industry 217

Oktopost

NOVEMBER 23, 2024

For social media managers working to promote B2B brands, staying on top of emerging trends is crucial for developing effective strategies. This post will explore 9 key B2B social media trends to watch and prepare for in the coming years. Short-form videos are becoming the go-to content for B2B video marketing trends in 2025.

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B2B Trends Social Media Social Media Management 71

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

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comScore Marketing Case Study Review 339

Oktopost

DECEMBER 3, 2024

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! Love going Behind the Post?

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B2B How To Training Social Media Management 143

Oktopost

MARCH 4, 2025

The Social B2B Organization hits shelves on March 25, and co-author Colin Day joined us on Behind the Post to share exclusive insights from the book! In this episode of Behind the Post, were joined by Colin Day, co-author of The Social B2B Organization and Managing Director EMEA of Oktopost. You can connect with Colin on LinkedIn.

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B2B Organization Embedding Apple 90

Oktopost

DECEMBER 16, 2024

B2B content needs to start conversations, not just fill space. In this episode of the Radically Transparent podcast, Shelby Blitz, Director of Content Marketing at HiBob, stops by to reveal a few secrets she’s learned about creating content that drives meaningful growth. Another big theme in the conversation is employee advocacy.

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Social Media Today

JANUARY 17, 2024

Some insights into the top trends of focus among B2B marketers.

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B2B Trends LinkedIn Marketing 191