INDUSTRY INSIGHTS YOUR PEERS ARE READING
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing. MORE
Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience. MORE
The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Since we are marketers, let’s focus on leads. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. MORE
It’s clear that retargeting as a marketing practice is here to stay. What about business to business marketers? Since it has been historically viewed as a business to consumer practice, other marketers have been slow to adopt retargeting. MORE
Looking to improve the performance of your B2B marketing campaign? Here are some tips MORE
For years, B2C brands have used online video as a marketing tool to reach their target audiences and deliver important brand messages, and consumer-facing brands have benefitted from numerous conferences and resources to help them along their video journeys. MORE
Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Guest post by Brooke Cade. MORE
This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. MORE
Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. MORE
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? MORE
LinkedIn has released a new infographic which outlines the potential of video content for B2B marketing MORE
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Need for generating higher revenue with lower marketing budgets. MORE
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. How to Market like a Musician. MORE
This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. MORE
One of the best things about marketing is the constant challenge that comes with it. B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. Guerrilla Marketing. MORE
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Then and now, and thus, the more data a marketer has, the better the decision they can make. Now B2B marketing? B2B influencers? MORE
Groups can be a great way to facilitate connection with your audience - but which groups option is better for B2B marketers MORE
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. MORE
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S. MORE
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. MORE
According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. MORE
This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Now 90% of it has swung to marketing. MORE
LinkedIn has long been recognized as the key platform for B2B marketing, with 575 million professionals signed up. This infographic underlines that case MORE
Business and consumer brands have traditionally approached marketing from two totally different vantage points. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. MORE
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. MORE
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. B2B PR Sense Blog ). MORE
If you are a B2B marketer, gone are the days when you hammered prospects with… Read More. MORE
The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them. MORE
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. MORE
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? MORE
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton. MORE
After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. MORE
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. MORE
Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. MORE
Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. MORE
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal. MORE
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. MORE
Image by TopRank Marketing / Creative Commons BY. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. Email marketing. MORE
Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More. MORE
Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Last year, the marketing software platform acquired Motion.ai MORE
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? MORE
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. MORE
Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” The B2B End Around. Guest post by Ken Mueller. MORE
So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. B2B brands that put a compelling twist on their content stand to reap the benefits. MORE
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends.
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.
Webbiquity SMM
MAY 23, 2017
According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.
Webbiquity SMM
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing.
Sherrilynne Starkie
AUGUST 10, 2013
Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content.
Webbiquity SMM
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.
Webbiquity SMM
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution?
Ignite Social Media
OCTOBER 1, 2018
Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Last year, the marketing software platform acquired Motion.ai
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Then and now, and thus, the more data a marketer has, the better the decision they can make. Now B2B marketing? B2B influencers?
SocialFish
SEPTEMBER 24, 2014
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision.
Social Media Today
AUGUST 16, 2018
LinkedIn has released a new infographic which outlines the potential of video content for B2B marketing
SocialFish
JANUARY 5, 2015
One of the best things about marketing is the constant challenge that comes with it. B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. Guerrilla Marketing.
Social Media Today
SEPTEMBER 19, 2018
LinkedIn has long been recognized as the key platform for B2B marketing, with 575 million professionals signed up. This infographic underlines that case
Convince & Convert
APRIL 2, 2015
So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. B2B brands that put a compelling twist on their content stand to reap the benefits.
Webbiquity SMM
MAY 24, 2016
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?
Webbiquity SMM
NOVEMBER 19, 2013
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense.
Webbiquity SMM
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Guest post by Larry Alton.
SocialFish
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. How to Market like a Musician.
SocialFish
AUGUST 28, 2014
It’s clear that retargeting as a marketing practice is here to stay. What about business to business marketers? Since it has been historically viewed as a business to consumer practice, other marketers have been slow to adopt retargeting.
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience.
Convince & Convert
SEPTEMBER 19, 2016
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.
Social Media Today
SEPTEMBER 6, 2018
Looking to improve the performance of your B2B marketing campaign? Here are some tips
Social Media Today
AUGUST 21, 2018
Groups can be a great way to facilitate connection with your audience - but which groups option is better for B2B marketers
Waxing UnLyrical
OCTOBER 5, 2011
Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” The B2B End Around. Guest post by Ken Mueller.
Convince & Convert
OCTOBER 22, 2014
This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off.
Meltwater
SEPTEMBER 23, 2016
If you are a B2B marketer, gone are the days when you hammered prospects with… Read More.
Buzz Marketing for Technology
NOVEMBER 21, 2012
Business and consumer brands have traditionally approached marketing from two totally different vantage points. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed.
Meltwater
OCTOBER 1, 2017
Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.
Webbiquity SMM
OCTOBER 13, 2015
Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Guest post by Brooke Cade.
Webbiquity SMM
JULY 31, 2012
The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them.
Socialmedia.biz
SEPTEMBER 6, 2016
Image by TopRank Marketing / Creative Commons BY. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. Email marketing.
Waxing UnLyrical
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.
Convince & Convert
OCTOBER 29, 2015
The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Since we are marketers, let’s focus on leads. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads.
Mindjumpers
MARCH 29, 2012
Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media.
Webbiquity SMM
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?
Webbiquity SMM
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.
Convince & Convert
SEPTEMBER 11, 2014
For years, B2C brands have used online video as a marketing tool to reach their target audiences and deliver important brand messages, and consumer-facing brands have benefitted from numerous conferences and resources to help them along their video journeys.
Webbiquity SMM
AUGUST 12, 2014
This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning.
Convince & Convert
JANUARY 19, 2014
This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Now 90% of it has swung to marketing.
Convince & Convert
JULY 23, 2014
Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well.
Webbiquity SMM
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Need for generating higher revenue with lower marketing budgets.
Buzz Marketing for Technology
FEBRUARY 29, 2012
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers.
Buzz Marketing for Technology
MARCH 7, 2012
After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million.
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