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Webbiquity SMM
FEBRUARY 16, 2021
In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.
Jon Loomer
AUGUST 14, 2022
Meta announced new B2B targeting options for your Facebook ads. Here are the definitions from Facebook… IT decision-makers: A B2B audience segment that targets ads to people who are IT decision makers based on their job titles.
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Audiense
JULY 6, 2021
Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.
Webbiquity SMM
MAY 25, 2021
James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?
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Webbiquity SMM
APRIL 27, 2021
Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.
Social Media Today
NOVEMBER 30, 2022
B2B brands are increasingly looking to influencer marketing to boost campaign performance
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.
Social Media Today
AUGUST 9, 2022
The new audience segments will provide another way for B2B brands to reach key decision makers across Meta's apps
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Then and now, and thus, the more data a marketer has, the better the decision they can make. Now B2B marketing? B2B influencers?
Awario
APRIL 14, 2021
In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. If your social networks are not effective, you need to analyze your recent activities carefully.
Ignite Social Media
JULY 6, 2022
91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . If you want successful marketing campaigns, you must choose the best platforms to advertise your products.
Oktopost
NOVEMBER 28, 2022
In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. So, how can you ensure that your B2B brand is engaging its target audience and closing deals? What is B2B engagement? What is B2B engagement?
Oktopost
MAY 30, 2022
But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? billion users by the end of 2022, the time for B2B TikTok marketing is now. What is TikTok marketing?
Oktopost
NOVEMBER 14, 2022
Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales.
Webbiquity SMM
MAY 18, 2021
LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. 4/28 Actual B2B technology digital marketing professional.
Oktopost
JUNE 16, 2020
So to honor them… We’ve gathered some of the funniest B2B Marketing Jokes from around the web and sent CEO, Daniel Kushner and Managing Director EMEA, Colin Day , into battle to tell some of the best B2B Marketing Dad Jokes around. B2B Marketing B2B
Sociallyin Insider Blog
JUNE 19, 2020
Searching the internet late at night or even in the office trying to find a solution to your B2B sales problems? Social Media Marketing Social Selling Social Selling Assistant B2B B2B Marketing
Webbiquity SMM
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.
The Realtime Report
JANUARY 17, 2022
5 B2B Marketing Strategies. With business-to-business (B2B), it’s important to use the right strategies to generate leads. That said, it’s still crucial to come up with a B2B marketing plan that makes you stand apart from the competition and gets you noticed.
Ignite Social Media
MAY 21, 2020
LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. During this time of uncertainty , one thing we can be sure about is that social platforms will continue to find ways to accommodate their users.
Convince & Convert
APRIL 2, 2015
So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Increasingly, B2B brands are taking this maxim to heart. Visual Marketing Magic.
Oktopost
SEPTEMBER 27, 2022
Video has been part of digital marketing since the early days of the internet, and it only continues to get more and more relevant. In fact, marketers feel better about their video ROI than ever before, and people now watch twice as much video overall as they did in 2018. B2B Marketin
Oktopost
NOVEMBER 30, 2020
With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. Customer-centered content delivered in the most-relevant formats — like video, which more than 70% of B2B customers use for purchasing research.
Oktopost
JUNE 17, 2021
Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn.
Oktopost
JUNE 28, 2022
Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers.
Social Media Today
JUNE 9, 2022
LinkedIn's adding new tools to help marketers keep track of their on-platform efforts
Oktopost
MAY 2, 2021
For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. .
Ignite Social Media
OCTOBER 1, 2018
Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Last year, the marketing software platform acquired Motion.ai The post Best B2B Chatbot Examples appeared first on Ignite Social Media - The original social media agency. Social Media Strategy Social Media Tools B2B chatbots ChatbotsArtificial intelligence is all around us.
Oktopost
MAY 3, 2022
Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. That’s where customer marketing comes in. Customer marketing is becoming a necessity in the B2B world. What is Customer Marketing? Types of Customer Marketing.
Social Media Today
JUNE 9, 2019
This past week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’ presentation hosted by LinkedIn’s own Peter Weinberg, a marketing strategist, who shared the five trends that all B2B marketers should keep top of mind
Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. Marketing KPIs.
Keyhole.co
JUNE 2, 2022
In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?
Oktopost
FEBRUARY 10, 2022
Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Radically Transparent is a podcast geared towards the modern-day B2B marketer.
Webbiquity SMM
JULY 2, 2019
Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? B2B marketing can be tough, especially when so many campaigns look the same. Since you’re after more than a mere semi-interested glance at what you have to offer, consider adding cats to your marketing materials. Guest post by Emma Williams.
Oktopost
MARCH 7, 2022
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together.
Oktopost
OCTOBER 30, 2019
Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Why should have a video marketing program? 83% of marketers surveyed recently have said “video is becoming more important” as being an essential part of their content strategy.
Convince & Convert
SEPTEMBER 19, 2016
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing. Social Media Strategy 3M b2b marketing GE how to make b2b sexy humanize your brand ISS Social Media Marketing storytelling visual storytelling
Oktopost
JUNE 22, 2021
It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication.
Oktopost
JUNE 9, 2020
Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing.
Oktopost
JULY 15, 2020
Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated.
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