Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?”

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B2B Company Social Media How To 95

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. But the benefits didn’t stop with me.

B2B 118

B2B Marketing Analytics Team 118

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

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B2B Influencer Platform SMS 337

Social Media Today

JUNE 1, 2025

The guide looks at optimal approaches for working with B2B creators.

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B2B Publishing Influencer LinkedIn 171

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? Per the report, there are: 93.6

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B2B Social Media Marketing Influencer 238

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 297

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. The role of an employee advocate in B2B What is an Employee Advocate? You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field.

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B2B Trends Authentication Industry 118

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Plus, she gives us a sneak peek at an exciting campaign she’s currently working on!

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B2B Influencer How To Marketing 83

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1.

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B2B LinkedIn Wiki Authentication 118

Oktopost

SEPTEMBER 19, 2024

How can we be more confident about proving the success of our social media efforts day in and day out? In addition to this, our management often asks us to prove that our social media activity is working. Proving ROI from social media remains challenging, especially as platforms and algorithms constantly evolve.

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B2B Social Media Marketing Metrics 62

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

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Social Media Authentication LinkedIn Social Media Management 129

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

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Platform Social Media Reddit B2B 97

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

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B2B LinkedIn Strategy Marketing 292

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections!

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B2B Social Media How To Meme 77

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Social Media Brands Reddit B2B 128

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. With all the different hats to wear, how can a social media manager stay productive? With all the different hats to wear, how can a social media manager stay productive? The list just goes on.

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Social Media Management Products Social Media Tips 118

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

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Social Media Tips Marketing HootSuite 309

Oktopost

DECEMBER 22, 2024

Todays B2B marketers are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the power of data has never been more important. B2B marketers often struggle to connect their social media efforts to broader business outcomes.

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Social Media API B2B Metrics 118

Oktopost

NOVEMBER 23, 2024

For social media managers working to promote B2B brands, staying on top of emerging trends is crucial for developing effective strategies. This post will explore 9 key B2B social media trends to watch and prepare for in the coming years.

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B2B Trends Social Media Social Media Management 71

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others. These are the overall key findings by content type.

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B2B Research Engagement Metrics 99

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Research Report Social Media CPM 302

Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

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ROI Statistics Social Media UGC 85

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Be generous about what you learn, and don’t hold back.

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B2B Strategy Case Study Marketing 77

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

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Statistics Social Media HootSuite Marketing 110

Oktopost

DECEMBER 18, 2024

Every year, we can plan to prepare our social media posts for the different channels we manage based on the most important and fun social media holidays being mentioned worldwide. Educate and inform: Leverage awareness months and days to provide valuable insights to your B2B audience.

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B2B Social Media Template Templates 71

The Social Media Hat

JANUARY 23, 2023

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 204

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget?

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Social Media HootSuite ROI How To 114

Webbiquity SMM

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

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Social Media Marketing B2B ROI 266

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

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Statistics B2B Influencer Marketing 208

Oktopost

MARCH 30, 2025

B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. What is B2B social media content?

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B2B Engagement Content Social Media 62

The Social Media Hat

JANUARY 10, 2023

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 199

Oktopost

DECEMBER 3, 2024

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! If you’re looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch.

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B2B How To Training Social Media Management 143

Oktopost

SEPTEMBER 25, 2024

Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. It’s like the moment you enter the B2B world, the creativity switch flips off, and out comes the autopilot jargon machine.

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B2B Authentication Team Social Media Management 93

Blog2Social

MAY 22, 2025

Managing social media used to feel like a full-time job. Social media automation is a time saver for marketers or brands managing multiple social media accounts. Between scheduling posts, responding to comments, and tracking performance, it was a lot to juggle.

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B2B Social Media Tips Comments 69

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. The list goes on.

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Examples LinkedIn Strategy Content 132

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media?

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Small Business Social Media Strategy Marketing 251

Social Media Today

JANUARY 3, 2024

Some handy pointers for your social media marketing approach.

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Social Media B2B Marketing 212