33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

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Trending Sources

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution?

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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Social Media is Key to B2B Content Marketing [Report]

Pamorama

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. Content marketing is the art of communicating with your customers and prospects without selling.

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Why B2B Advertisers Need Facebook

SocialTimes Facebook

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. The key is differentiating marketing from sales.

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity SMM

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Or doubling your conversion rate? Many marketers get this wrong.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.

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Best Practices in B2B Retargeting

SocialFish

It’s clear that retargeting as a marketing practice is here to stay. What about business to business marketers? Since it has been historically viewed as a business to consumer practice, other marketers have been slow to adopt retargeting.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso?

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. To date, there haven’t been many great examples of humor in B2B. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!”

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment?

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The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. You can’t have a high performing team with spotty skills especially in the area of digital marketing.

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The 3 Components Of B2B Marketing That Matter Most

Firebelly

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Conversion matters. Social Media Marketing

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs.

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. What really matters on Facebook is not the number of fans, but getting fans to have a conversation with you. What do the best B2B Facebook pages have in common? The best pages create a community, encourage fans to interact with one another, and participate in conversations in a meaningful way.

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media.

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7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. At Aggregage, we see lots of content marketing pieces across a wide variety of industries. Understand B2B Lead Generation Before You Regret.

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How Does Digital Marketing Differ From B2B to B2C?

agora pulse

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”).

What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Landing page conversion rates.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites.

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Generating B2B Leads on Facebook

Koka Sexton

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. I think it just comes down to marketing professionals not knowing how to leverage the network in a way that can yield results. Does Facebook generate B2B sales leads?

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The 4 Elements of Successful B2B and B2C Digital Marketing Programs

Simply Measured

Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. In B2B, I’m mainly focused on generating leads. In B2B, you educate and inform. We’re all marketing to humans.

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B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?

PWB Marketing Blog

From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. Their study examines all stages of the B2B purchase funnel from lead generation to sales conversion.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence.

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How to Create Customer Personas for Your B2B Marketing

Convince & Convert

Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. Ardath joins us on the Business of Story to share the amazing wisdom she has gleaned from her 30+ years of marketing insight.

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8 Free Content Marketing eBooks

Pamorama

Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).

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The Best Way to Write About Your Brand to Boost Conversions

Convince & Convert

However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that doesn’t connect with the audience, could be worse than not talking about benefits at all.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. 78% of CMOs think that custom content is the future of marketing.

How to Turn B2B Prospects into Customers

Convince & Convert

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. It’s critical that at this step, the sales and marketing teams are working together. Digital Marketing

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How to Uncover a B2B Brand Voice That Isn’t Boring

Convince & Convert

The B2B world can feel quite stiff sometimes. And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. They’re just as tired of the B2B business-sounding stiffness as you are.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution.

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Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

80% of B2B buyers are spectators, reading blogs, watching videos and witnessing discussions without actually participating (Source – Top Rank ). They can participate in industry conversations, such as Twitter chats or recommend creative solutions to wow customers on social media.

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The New Formula for Connecting with B2B Buyers [Infographic]

Social Selling Masters

Every marketer worth his salt knows the value of this reach. Here are 3 ways social selling has changed the B2B sales process. Conversely, buyers avoid salespeople who promote products that aren’t relevant to their company or industry.

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