Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. And what does that mean for marketers?

Marketing mistakes in working with social media in B2B

Awario

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make.

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How B2B Social Network Enhance Your Business Brand

Social Media Marketing

If you look around, then there lies an innumerable amount of tips to get richer in the market and immediate success, but all of them fail to achieve the exact result. So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing. Having an internet business online is full of fun and profitable too.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.

The Human Side Of B2B Social Network For Business

Social Media Marketing

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. But the truth is that in the free time, even the top business leaders socialize with family and friends online. We are the leader in offering B2B social network.

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49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Social Media Examiner ). Marketing Think ).

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Social Selling.

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B2B buyers and professional social networks in the purchase decision

Social Email Marketing

In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions. Even more impressive: 84% of C-level/VP executives in the research also use social media for the […]. Content marketing Research Social media marketing IDC LinkedIn Social Buying Study social network

B2B Social Media Strategy for a Post-COVID World

Oktopost

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Re-evaluate Your Marketing Strategy. Social Advertising and Video.

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35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success.

How to Optimize Videos Across Every Social Network

Oktopost

From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. Social Media Marketing Facebook Instagram LinkedIn Social Engagement Social Media Strategy Thought Leadership Twitter Video Marketing YouTube

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. ” — 2018 Trends: B2B Marketing , Edelman.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. Content relevant to B2B decision makers and said decision makers?

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers.

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3 Top Metrics for B2B Marketers to Track on Social Media

Oktopost

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social Analytics

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The Complete Guide to B2B Social Media Management

Oktopost

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Everyday I provide support on the social web to customers.

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Social Media for B2B – 3 Top Tips For Generating B2B Leads Online

The Social Media Incubator

When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” ” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online. This is the social networking site for business people. That’s true of B2B leads as well as B2C leads.

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Instagram Hides Likes, What This Means for B2B

Oktopost

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. While some are excited for the possibility to lessen social pressure and competition, others believe the update will do the exact opposite by forcing the inevitable creation of a new way to measure popularity. . B2B Marketing Content Marketing Social Media Marketing

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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. For those that were around in the “early days” of social media will be the first to tell you that today’s social media is a far cry from what it was back then.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Did anybody say B2B is boring?

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time).

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. 65% of journalists use social media to conduct research for stories. •

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Which social network is best for my business?

Lucy Hall

Which social network is best for me and my business? And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

The When, Where, How and Why of B2B Social Selling

Oktopost

Don’t call it social selling. Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002. So if it’s not social selling, then what is it? The Power is in the Network. Build a Social Selling Empire.

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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. What’s your Social Media diet?

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Related posts: Why is measuring Lead Gen in Social Media so hard?

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don’t like. What’s your Social Media diet?

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