Conversation Gained-How to Determine Influence in B2B Social Media
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began. Now B2B marketing? B2B influencers?