B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing. MORE
Looking for the best social media marketing blogs? Social media is now mandatory for businesses. You’ve come to the right place! MORE
After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. MORE
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Easy to share: encourage sharing and make it easy by including social sharing buttons on your content whenever practical. MORE
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Google+ Social Media Marketing Dave Landry Google infographics MORE
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. MORE
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. MORE
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility? MORE
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. MORE
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). MORE
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g., MORE
Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. MORE
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2B marketing executives, however, tend to be a bit more skeptical. MORE
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. MORE
Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence Award MORE
Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring? Be human: Not just social media; be social. MORE
Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Dispel the myth that social media isn’t for B2B and tweet the truth. MORE
———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. MORE
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must. MORE
Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). MORE
Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. MORE
This remains true in the world of social media. A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. MORE
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. MORE
Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. MORE
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. B2B PR Sense Blog ). MORE
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. B2b vendors? MORE
With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. MORE
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social. MORE
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. MORE
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard. MORE
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. This is the first in a series of posts about how to use content to market online and via social media. MORE
Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. MORE
So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop! MORE
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 MORE
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal. MORE
As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. As a B2B company, your customers know the angles, and they know the game. MORE
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. MORE
This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. And 41% of B2B companies are getting customers from Facebook. MORE
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). MORE
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different. So, are B2B marketers really adopting B2C practices? MORE
With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. Facebook has the greatest share of business decision makers—60 percent versus 22 percent for LinkedIn at last count–and it’s the social platform that they spend the most time on. MORE
Webbiquity SMM
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.
Webbiquity SMM
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.
Webbiquity SMM
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.
Pamorama
JUNE 1, 2013
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. This is the first in a series of posts about how to use content to market online and via social media.
PWB Marketing Blog
SEPTEMBER 14, 2011
Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. Dispel the myth that social media isn’t for B2B and tweet the truth.
Webbiquity SMM
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.
Buzz Marketing for Technology
NOVEMBER 3, 2016
Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence Award
Webbiquity SMM
MARCH 28, 2011
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2B marketing executives, however, tend to be a bit more skeptical.
Webbiquity SMM
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
Meltwater
DECEMBER 29, 2016
B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.
Webbiquity SMM
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. B2B PR Sense Blog ).
Webbiquity SMM
MAY 24, 2016
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).
PWB Marketing Blog
NOVEMBER 13, 2011
Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic.
Webbiquity SMM
MAY 23, 2017
Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring? Be human: Not just social media; be social.
Webbiquity SMM
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1
Webbiquity SMM
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.
PWB Marketing Blog
SEPTEMBER 12, 2011
Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011).
PWB Marketing Blog
NOVEMBER 8, 2011
This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. And 41% of B2B companies are getting customers from Facebook.
Buzz Marketing for Technology
JULY 9, 2014
After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing.
Convince & Convert
SEPTEMBER 19, 2016
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.
Webbiquity SMM
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,
PWB Marketing Blog
OCTOBER 25, 2011
Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task.
Pamorama
FEBRUARY 24, 2013
Looking for the best social media marketing blogs? Social media is now mandatory for businesses. You’ve come to the right place!
SocialFish
SEPTEMBER 24, 2014
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire.
Webbiquity SMM
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Easy to share: encourage sharing and make it easy by including social sharing buttons on your content whenever practical.
PWB Marketing Blog
SEPTEMBER 7, 2011
Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media.
Webbiquity SMM
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.
Webbiquity SMM
AUGUST 12, 2014
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Google+ Social Media Marketing Dave Landry Google infographics
The Realtime Report
AUGUST 17, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers.
yMarketingMatters
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must.
Webbiquity SMM
NOVEMBER 19, 2013
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different. So, are B2B marketers really adopting B2C practices?
SocialTimes Facebook
JANUARY 9, 2017
With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. Facebook has the greatest share of business decision makers—60 percent versus 22 percent for LinkedIn at last count–and it’s the social platform that they spend the most time on.
Webbiquity SMM
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. B2b vendors?
Webbiquity SMM
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).
Webbiquity SMM
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?
Webbiquity SMM
APRIL 18, 2016
With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North.
SocialFish
OCTOBER 30, 2014
———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore.
Waxing UnLyrical
FEBRUARY 5, 2013
As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. As a B2B company, your customers know the angles, and they know the game.
Pam Moore
JANUARY 4, 2017
So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!
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