Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began. Now B2B marketing? B2B influencers?

B2B 241

B2B Influencer Conversation Social Media 241

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social Advertising and Video. B2B Marketing Social Media Marketin

B2B 86

B2B Strategy Social Media Meme 86

Webbiquity SMM

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? 75% of B2B buyers use social media to discover new products and services.

B2B 205

B2B Examples Company Instagram 205

Awario

FEBRUARY 23, 2021

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy

B2B 119

B2B Influencer Organization Strategy 119

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B).

B2B 130

B2B Strategy Social Media LinkedIn 130

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. What B2B brands do you follow on social media?

B2B 161

B2B Social Media Hubspot Brands 161

Ignite Social Media

NOVEMBER 16, 2020

To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries.

Social Media 132

Social Media Tips Organization API 132

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. Zoho Social.

B2B 98

B2B Social Media Management Social Media Hubspot 98

Meltwater

OCTOBER 1, 2017

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

B2B 206

B2B Social Media Marketing 206

Oktopost

SEPTEMBER 10, 2020

B2B social media marketing success doesn’t have to be difficult. Unless, you’re a B2B business.That’s a whole different ball game. Most social media networks, other than LinkedIn are not set up for B2B marketing.

B2B 103

B2B Social Media Sentiment Marketing 103

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social.

B2B 159

B2B Social Media Survey Marketing 159

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Social Selling.

B2B 118

B2B Sentiment Survey Metrics 118

Oktopost

JUNE 16, 2020

So to honor them… We’ve gathered some of the funniest B2B Marketing Jokes from around the web and sent CEO, Daniel Kushner and Managing Director EMEA, Colin Day , into battle to tell some of the best B2B Marketing Dad Jokes around. How Does a B2B marketer make her boat go?

B2B 106

B2B Marketing Analysis SEO 106

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social.

B2B 94

B2B Hashtag Press Release Curation 94

Meltwater

DECEMBER 29, 2016

B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.

B2B 100

B2B Campaign Company Social Media 100

The Social Media Incubator

JULY 17, 2013

When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” ” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online. This is the social networking site for business people. That’s true of B2B leads as well as B2C leads.

B2B 142

B2B Social Media Tips LinkedIn 142

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. It’s brutal at the B2B level. Now snap B2B on top of that.

Social Media 143

Social Media B2B Metrics Analytics 143

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The opening chapter, “Why B2B is Better at Social Media than B2C,” helpfully lays the groundwork for the book with two key sections.

B2B 164

B2B Review Social Media Radian6 164

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. In addition, 36% claim tying social to business goals is a challenge, and only 9.4 % are able to quantify the revenue driven by social.

ROI 175

ROI B2B Social Media Hashtag 175

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. social ratio.

B2B 166

B2B Research Twitter Storify 166

The Social Media Incubator

AUGUST 22, 2013

When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. Social media posts shouldn’t be used as a sales pitches. You’ll want to know the habits of your specific audience in the B2B world to make any of your engagements work. .

B2B 133

B2B Engagement Tips Social Media 133

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. P2P over B2B.

Social Media 78

Social Media Statistics ROI Types 78

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical. 90% of B2B technology decision makers watch online videos. •

B2B 165

B2B Social Media Comparison LinkedIn 165

Oktopost

OCTOBER 9, 2018

Being a social media manager can be overwhelming. With 2019 just around the corner, adopting the right set of social media tools could drastically simplify your day-to-day and […]. Social Media Marketing Marketing Tips Marketing Tools Social Media ManagementIn a few hours, you’re expected to write compelling messages, brief your designer on the right visual direction, as well as identify powerful hashtags for driving engagement.

B2B 97

B2B Tools Hashtag Social Media 97

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. Customer-centered content delivered in the most-relevant formats — like video, which more than 70% of B2B customers use for purchasing research.

Software 92

Software B2B Price Hubspot 92

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile.

B2B 105

B2B Instagram Hashtag Meme 105

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. For those that were around in the “early days” of social media will be the first to tell you that today’s social media is a far cry from what it was back then.

B2B 100

B2B Conversation Strategy Social Media 100

Oktopost

NOVEMBER 4, 2020

Ever wonder why B2B social listening is considered a black hole in terms of ROI? Saif amazes us with his compendious knowledge of B2B social listening. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now.

B2B 86

B2B ROI Hosting Influencer 86

Ignite Social Media

MAY 21, 2020

During this time of uncertainty , one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses.

B2B 99

B2B Features LinkedIn Marketing 99

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. However, social moves fast.

Social Media Management 109

Social Media Management Social Media Authentication Policies 109

Webbiquity SMM

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

B2B 124

B2B Trends Social Media eBook 124

Convince & Convert

SEPTEMBER 19, 2016

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing. Social Media Strategy 3M b2b marketing GE how to make b2b sexy humanize your brand ISS Social Media Marketing storytelling visual storytelling

B2B 129

B2B Brands Content Examples 129

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management.

Module 90

Module B2B Social Media Eventful 90

Ignite Social Media

OCTOBER 1, 2018

Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Ignite Social Media. The post Best B2B Chatbot Examples appeared first on Ignite Social Media - The original social media agency. Social Media Strategy Social Media Tools B2B chatbots Chatbots

Examples 82

Examples B2B Hubspot Widget 82

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. A good social media agency will help you integrate social media into your business. Have you considered hiring a social media agency but not sure where to start?

ROI 129

ROI Social Media Marketing B2B 129

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Social Media Tips and Tricks .

Small Business 197

Small Business Strategy Social Media Marketing 197

Pam Moore

DECEMBER 5, 2017

Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Just 6 short months ago you were hired to lead the charge with social media. Before you start freaking out, take a listen to episode 241 of the Social Zoom Factor podcast. We have seen social media managers and directors jet set to VP and higher roles when embracing us an agency. Need some help with social media marketing? It's Monday morning.

Social Media 126

Social Media How To B2B Training 126

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.

Advertising 122

Advertising Social Media Buy Tips 122

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. Content relevant to B2B decision makers and said decision makers?

B2B 115

B2B LinkedIn CPM CPC 115

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021?

B2B 87

B2B Platform Price Software 87