INDUSTRY INSIGHTS YOUR PEERS ARE READING
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing. MORE
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic? MORE
When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” This is the social networking site for business people. That’s true of B2B leads as well as B2C leads. MORE
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. MORE
Are you having trouble convincing your organization to adopt new social media marketing strategies? These tips might help MORE
Over time, as the world started to realize the amazing potential of social media marketing, forward thinking organizations began incorporating social media marketing into their overall marketing mix. Infographics can actually be more beneficial to B2B companies. MORE
B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. Agorapulse can help B2Bs in achieving their goals with their social media content. MORE
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. MORE
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. All of which should sound familiar to B2B marketers. MORE
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. MORE
Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. Migrating external communications to the social web turns customer service into public relations, and minimizes call center demand. MORE
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g., MORE
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. Now B2B marketing? B2B influencers? MORE
B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), MORE
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2B marketing executives, however, tend to be a bit more skeptical. MORE
We are proud to announce that Ignite Social Media was named a top social media marketing agency by Agency Spotter! Ignite made the Top 20 Social Media Marketing Agencies report this summer. Top Social Media Marketing Agency Criteria. MORE
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. MORE
Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence Award MORE
Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Social networks are not a broadcast channel. MORE
Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring? Be human: Not just social media; be social. MORE
Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. MORE
Being a social media manager can be overwhelming. With 2019 just around the corner, adopting the right set of social media tools could drastically simplify your day-to-day and […]. Social Media Marketing Marketing Tips Marketing Tools Social Media ManagementIn a few hours, you’re expected to write compelling messages, brief your designer on the right visual direction, as well as identify powerful hashtags for driving engagement. MORE
This remains true in the world of social media. A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. MORE
B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Where does social media fit in the marketing mix? MORE
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. MORE
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. B2B PR Sense Blog ). MORE
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? MORE
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. MORE
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard. MORE
A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. MORE
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. MORE
Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. MORE
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal. MORE
B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More. MORE
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. MORE
Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More. MORE
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). MORE
Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Ignite Social Media. Social Media Strategy Social Media Tools B2B chatbots Chatbots MORE
When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. MORE
Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). B2B Social Media Myth #1. MORE
If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. In such a competitive environment, how can your team connect with today’s B2B buyers? Create a Strong Social Presence. Guest post by Marie Johnson. MORE
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. Now B2B marketing? B2B influencers?
Webbiquity SMM
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.
Webbiquity SMM
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.
Oktopost
APRIL 10, 2019
Over time, as the world started to realize the amazing potential of social media marketing, forward thinking organizations began incorporating social media marketing into their overall marketing mix. Infographics can actually be more beneficial to B2B companies.
Webbiquity SMM
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. All of which should sound familiar to B2B marketers.
Webbiquity SMM
JULY 2, 2019
B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?),
Webbiquity SMM
MARCH 28, 2011
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2B marketing executives, however, tend to be a bit more skeptical.
Ignite Social Media
AUGUST 19, 2019
We are proud to announce that Ignite Social Media was named a top social media marketing agency by Agency Spotter! Ignite made the Top 20 Social Media Marketing Agencies report this summer. Top Social Media Marketing Agency Criteria.
Webbiquity SMM
MAY 24, 2016
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).
Webbiquity SMM
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.
Webbiquity SMM
JUNE 26, 2019
Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Social networks are not a broadcast channel.
Webbiquity SMM
MAY 9, 2019
If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. In such a competitive environment, how can your team connect with today’s B2B buyers? Create a Strong Social Presence. Guest post by Marie Johnson.
agora pulse
JUNE 27, 2019
B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. Agorapulse can help B2Bs in achieving their goals with their social media content.
Ignite Social Media
OCTOBER 1, 2018
Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Ignite Social Media. Social Media Strategy Social Media Tools B2B chatbots Chatbots
SocialFish
AUGUST 13, 2014
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies.
Direct Marketing Observations
JANUARY 31, 2018
Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org.
Webbiquity SMM
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.
Webbiquity SMM
JUNE 6, 2019
A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets.
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.
Meltwater
DECEMBER 29, 2016
B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.
The Social Media Incubator
JULY 17, 2013
When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” This is the social networking site for business people. That’s true of B2B leads as well as B2C leads.
Webbiquity SMM
MAY 23, 2017
Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring? Be human: Not just social media; be social.
Webbiquity SMM
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,
SocialFish
MAY 29, 2014
This remains true in the world of social media. A social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence.
Direct Marketing Observations
OCTOBER 4, 2017
B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Where does social media fit in the marketing mix?
The Social Media Incubator
AUGUST 22, 2013
When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint.
Convince & Convert
SEPTEMBER 19, 2016
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.
Buzz Marketing for Technology
NOVEMBER 3, 2016
Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence Award
SocialFish
SEPTEMBER 24, 2014
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire.
Webbiquity SMM
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. B2B PR Sense Blog ).
Webbiquity SMM
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
Oktopost
OCTOBER 9, 2018
Being a social media manager can be overwhelming. With 2019 just around the corner, adopting the right set of social media tools could drastically simplify your day-to-day and […]. Social Media Marketing Marketing Tips Marketing Tools Social Media ManagementIn a few hours, you’re expected to write compelling messages, brief your designer on the right visual direction, as well as identify powerful hashtags for driving engagement.
Social Media Marketing
APRIL 13, 2011
Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. Migrating external communications to the social web turns customer service into public relations, and minimizes call center demand.
Social Media Today
DECEMBER 13, 2018
Are you having trouble convincing your organization to adopt new social media marketing strategies? These tips might help
Webbiquity SMM
JANUARY 31, 2019
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?
Webbiquity SMM
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Which tactics work best today for building a social media following and growing traffic?
Webbiquity SMM
OCTOBER 27, 2010
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.
Convince & Convert
OCTOBER 28, 2010
Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). B2B Social Media Myth #1.
Mindjumpers
MARCH 29, 2012
Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media.
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