Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Why Should B2B Companies Use Instagram Marketing? Guest post by Hugh Beaulac.

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B2B Employee Advocacy Best Practices


Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Usually, B2B marketers choose to focus on these goals and metrics: Brand Awareness.

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B2B Social Media Strategy for a Post-COVID World


B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. B2B Marketing Social Media Marketing

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Measuring Customer Experience for B2B Marketers


B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. B2B Marketing

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Top Tactics for B2B Growth Hacking

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. .

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B2B Marketing Automation Strategy for 2021


This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. .

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one. Social Media Marketing b2b marketing omnichannel customer support Robert C. Guest post by Robert C. Johnson.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” In a B2B situation, this becomes even more important. Filling Up a Twitter Feed While Maintaining Brand Loyalty. Brand Loyalty and Executive Engagement Start With Training.

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Blogs and social media posting are a given for both B2B and B2C marketers; it’s the platform, depth of topic, and tone that are different.

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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue.

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How to build a B2B social strategy (that isn’t boring)

Sprout Social

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. But there’s no denying that B2B social media is tricky.

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A guide to B2B content marketing in 2021

Sprout Social

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. These are just a few ways of sourcing B2B content topics.

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service. B2B Catches Up to B2C - When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on. B2B companies—and their customers—crave a great online experience too.

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.

How to Combine Social Media and B2B Marketing Automation

Convince & Convert

When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. How being openly proactive in anticipating problems with your product leads to better customer loyalty. Divide and Conquer. Marketing automation can ease this burden by keeping your brand in the minds of your consumers while they are between purchases.

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Going Mobile – Vital Tips for B2B Digital Marketing Success


Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. nearly half of the B2B marketers it surveyed were not investing in mobile marketing and almost all those that did, used it only to engage existing clients. You need to remember that B2B clients are also customers.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Knowing more about the issues and concerns of your target prospects can also inspire ideas for product enhancements or new products, services or processes that lead to increased sales, greater customer satisfaction and loyalty, and/or new market opportunities.

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. This kind of loyalty is what marketers and business owners cherish, and a group of raving fans can open up a whole slew of other opportunities for your business.

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7 Growth Hacking Strategies for 2021


Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Marketers love interactive content because they know that it leads to increased customer engagement and brand loyalty. B2B Marketing

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry. This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company.

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4 Reasons Your Company Needs a Social CEO


Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. One of the biggest priorities of any B2B marketing department is to forge strong connections with both prospective and existing customers.

The Reality of Social Currency

Direct Marketing Observations

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The problem with this effort is that it does not lead toward purchase and loyalty. Sustainable success will require driving consideration to purchase conversion and purchase to loyalty conversion. Social currency metrics worth measuring are driving consideration to purchse conversion and purchase to loyalty conversion.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Tags: Communications Conversational Marketing Customer Support Facebook Inbound Marketing Lead Generation Loyalty Social Media Social Networking Twitter

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty). Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.

10 Simple Truths About Business Marketing Today

The Social Media Incubator

If you build customer loyalty, they will come (in the form of referrals!). Internet Marketing 101 Online marketing Strategic Social Media b2b marketing business marketing marketing basics marketing truths In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers.

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. How do you make a strong why work in a B2B professional services organization?

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It pays to provide Support with Social Media

Buzz Marketing for Technology

It pays off in any industry (B2C or B2B) and it pays off handsomely! Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking

Tips for measuring marketing impact to prove ROI

Social Media Marketing

More often business to business (B2B) marketers’ concentration is centered on the top generation programs with severe, prolonged, and multipart sales cycles to prove capabilities. Target account acquisition Customer loyalty and growth. B2B marketers marketing investments marketing management ROI Tips for measuring marketing impactNowadays, data is almost everywhere. It is found from ordinary site visitors to the most peculiar netizens.

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7 Essential Building Blocks to Manage a Corporate Reputation Online


People can spot the difference between genuine enthusiasm and forced corporate loyalty. B2B Marketing Social Response Management“I don’t give a damn about my bad reputation,” Joan Jett once sang. While we can appreciate the liberating power of not caring about the judgment of others, this is an attitude that corporations do not have the luxury of embracing.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. This tactic can help you optimize the customer experience to drive customer engagement, loyalty, conversions and revenue consistently for the long haul. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Marketing Statistics and Facts. Social matters in b2b. Google accounts for 90% of search traffic to b2b websites.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ). Earnest B2B ). Earnest B2B ).

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty).

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

It’s personalization that gives customers what they want and shows them that you value them—a must for creating relationships and loyalty online. behavioral targeting Personalization Advertising Advertising agency advertising and marketing Amazon B2B Business Business-to-business chief marketing officer CMO Consumer content Conversation Customer Digital Marketing emotion engagement ideas marketing Marketing and Advertising online marketing SaaS solutions Technology

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Loyalty. Guest post by Willi Mays.

How Storytelling Can Help Your Sales in 2019


Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. People can do business with any number of businesses and brands; what makes your brand stand out is storytelling that builds a strong sense of trust and loyalty.

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Monday Roundup: Value

Waxing UnLyrical

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. The Critical Role Of Emotions In B2B Purchasing. Holiday weekend alert! Who’s ready for a long weekend, then? Who, me? Naaah… well, once I kick this horrid stomach bug that’s laid me low all weekend I will be. Image: LEOL30 via Flickr, CC 2.0.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing


But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. The data in a B2B CRM is highly valuable, and if leveraged with external data sources, it can be used to create targeted, effective ads that get in front of large B2B buyers. For B2B and considered purchase companies, CDPs can also offer a solution to the attribution mess that can be omni-channel marketing.

5 Strategies for Success with Real Time Marketing


In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. However, like any new idea, real-time marketing has matured, and B2B businesses are in an excellent position to incorporate real-time marketing into their marketing strategy. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.