Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

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B2B Brands LinkedIn Social Media 171

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Loyalty 122

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. and has been recognized as one of the most Fearless B2B Marketers by Marketo.

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B2B Loyalty Apple Buy 152

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

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B2B Marketing Metrics Survey 101

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

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B2B Metrics Social Media Social Media Management 62

Convince & Convert

AUGUST 23, 2024

But branding is no less important in the B2B landscape and building a powerful brand personality can be just as rewarding for B2B leadership. These examples demonstrate the selling force of a strong B2B brand. We’re all familiar with our favorite B2C brands, from the irreverent Oatly to cutting-edge Apple.

Brands 154

Brands B2B How To Loyalty 154

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Watch the full webinar to gain more valuable insights on driving revenue with your B2B social media strategy. This is exactly where social media comes into play.

B2B 71

B2B Social Media Strategy Reputation 71

Oktopost

JULY 4, 2024

In B2B marketing, employee advocacy is paramount for building a company’s social media presence and overall marketing success. From technology companies to businesses in the legal or financial sector, employee advocacy should be the cornerstone of your B2B marketing strategy. On average, a LinkedIn user has around 500 connections.

B2B 48

B2B Marketing Authentication Reputation 48

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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B2B Social Media Strategy LinkedIn 139

Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Get management on board. Activation.

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B2B Affiliate marketing Case Study Discount 107

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

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B2B Influencer Strategy Industry 71

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

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B2B Strategy Marketing Social Media Management 118

Oktopost

AUGUST 21, 2024

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Source What are the Benefits of UGC for B2B Marketing? Authentic UGC serves as social proof that your brand delivers on its promises and creates quality products that inspire loyalty.

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UGC B2B How To Authentication 77

Oktopost

AUGUST 1, 2024

What is B2B Lead Generation, Exactly? B2B lead generation is about identifying potential customers (leads) and nurturing their interest in your product or services until they convert (aka become actual clients). Source 7 B2B Lead Generation Ideas for 2024 1. But when the competition is high, you do need to get creative.

B2B 118

B2B Team Social Media Management Analysis 118

Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. Sounds like B2B marketing and lead nurturing, doesn’t it? The tough part: getting the trust and keeping the loyalty. Then don’t mind my twisted mind. Is it strong? How do you get it?

Loyalty 205

Loyalty Social Media Study Social Networking 205

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

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B2B Curation Communities Marketing 219

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Oktopost

FEBRUARY 2, 2022

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here. Episode Summary. Stay in the Loop.

Data 152

Data B2B Apple Marketing 152

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 131

Discount Marketing How To B2B 131

Webbiquity SMM

AUGUST 26, 2024

Through its algorithms and data analysis, AI can reshape the image of brands among its customers, driving both sales and loyalty. The post The Impact of AI on Social Media Marketing appeared first on B2B Marketing Blog | Webbiquity. The biggest concern for businesses is that they’re embracing this technology ethically and responsibly.

Social Media 185

Social Media Sentiment Marketing Analysis 185

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the Recording: Want to hear more from renowned marketing leaders?

B2B 118

B2B Apple Hosting Loyalty 118

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? It’s not all about the destination—the journey matters, too.

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Organization Resources Social Media B2B 71

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 83

Social Media Tools B2B Team 83

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The problem with this effort is that it does not lead toward purchase and loyalty. Sustainable success will require driving consideration to purchase conversion and purchase to loyalty conversion.

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Loyalty B2B Metrics Curation 226

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. .’ How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 119

Reputation Brands B2B Loyalty 119

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 91

B2B Press Release Apple Loyalty 91

Sprout Social

OCTOBER 10, 2024

As the leading platform for B2B marketing, it’s also an excellent place to source leads. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. For example, let’s say you work with a B2B brand that’s primarily focused on conversions in its marketing efforts.

Social Media 106

Social Media Brands Reddit B2B 106

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

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Advertising Social Media Strategy Authentication 256

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. The reality is that you can’t let B2B mobile marketing opportunities pass you by.

B2B 40

B2B Mobile SMS Tips 40

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. As your audience recognizes and relates with your brand, it fosters trust and loyalty, ultimately supporting your marketing goals.

Social Media 284

Social Media Tips Marketing HootSuite 284

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” In a B2B situation, this becomes even more important. Filling Up a Twitter Feed While Maintaining Brand Loyalty.

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Loyalty Twitter Brands Samples 60

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. Many B2B organizations are leveraging social to deliver faster and more responsive customer support. Support Social media has become a prime communication channel for people and businesses alike.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JUNE 19, 2020

Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. One of the biggest priorities of any B2B marketing department is to forge strong connections with both prospective and existing customers. Setting an Example for Employee Advocacy.

Company 126

Company B2B Loyalty Survey 126

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. Improved customer loyalty: Content marketing can help you build trust and loyalty with customers.

Strategy 52

Strategy Content Marketing Loyalty 52

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Webbiquity SMM

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. This post explores how AI can transform your B2B marketing strategies and help you stay ahead of the competition. Guest post by Scarlett Finley. AI simplifies this.

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B2B Strategy Hubspot Marketing 157