Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

Social Media 139

Social Media B2B Strategy LinkedIn 139

Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Get management on board. Activation.

B2B 107

B2B Affiliate marketing Google Case Study 107

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

B2B 118

B2B Strategy Marketing Social Media 118

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Social Media Newsletter 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 147

B2B Social Media Content Engagement 147

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Social Media Facebook 119

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B 206

B2B Marketing StumbleUpon Digg 206

Webbiquity SMM

SEPTEMBER 15, 2015

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.

B2B 100

B2B Social Media Repository Collaboration 100

Oktopost

FEBRUARY 2, 2022

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here. Episode Summary. Stay in the Loop.

Data 152

Data Marketing B2B Apple 152

Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. Sounds like B2B marketing and lead nurturing, doesn’t it? The tough part: getting the trust and keeping the loyalty. Then don’t mind my twisted mind. Is it strong? How do you get it?

Social Media 205

Social Media Loyalty Social Networking Twitter 205

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

Social Media 71

Social Media B2B Campaign Conversation 71

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. They have the potential to build durable brand loyalty through the use of personalized, relevant, authoritative, credible, reliable, and fresh content.

Social Media 249

Social Media Campaign Marketing How To 249

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B How To Influencer 62

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the Recording: Want to hear more from renowned marketing leaders?

B2B 118

B2B Social Media Apple YouTube 118

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Marketing 115

Marketing Discount How To B2B 115

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. The platform lends itself to B2B thought leadership. It’s understandable why.

Social Media 118

Social Media How To B2B ROI 118

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

Social Media 62

Social Media B2B Campaign Conversation 62

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. Improved customer loyalty: Content marketing can help you build trust and loyalty with customers.

Content 52

Content Strategy Marketing Social Media 52

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 91

B2B Apple Social Media Press Release 91

Buzz Marketing for Technology

JANUARY 16, 2013

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service. B2B companies—and their customers—crave a great online experience too.

Social Media 275

Social Media B2B Loyalty Mobile 275

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The problem with this effort is that it does not lead toward purchase and loyalty. Sustainable success will require driving consideration to purchase conversion and purchase to loyalty conversion.

Social Media 226

Social Media Metrics Loyalty B2B 226

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. The reality is that you can’t let B2B mobile marketing opportunities pass you by.

B2B 40

B2B Mobile Tips Marketing 40

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Communities 246

Communities Brands Examples UGC 246

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. .’ How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 119

Reputation Brands Social Media B2B 119

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation.

Reputation 59

Reputation Brands Social Media How To 59

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think. Source: [link].

Metrics 118

Metrics B2B Loyalty Cost 118

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Let’s talk about loyalty again. Image source.

Facebook 246

Facebook Examples Social Media B2B 246

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. As your audience recognizes and relates with your brand, it fosters trust and loyalty, ultimately supporting your marketing goals.

Social Media 251

Social Media Tips Marketing HootSuite 251

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. markets.

Retail 91

Retail Video Brands B2B 91

Buzz Marketing for Technology

OCTOBER 15, 2014

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. Can every company have a why?

B2B 248

B2B Forums Strategy Marketing 248

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

Social Media 224

Social Media Advertising Strategy Instagram 224

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” In a B2B situation, this becomes even more important. Filling Up a Twitter Feed While Maintaining Brand Loyalty.

Twitter 60

Twitter Loyalty Brands Social Media 60

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty. Source: chanty.com.

Content 239

Content Brands Loyalty SEO 239

Oktopost

JUNE 19, 2020

Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. One of the biggest priorities of any B2B marketing department is to forge strong connections with both prospective and existing customers. Setting an Example for Employee Advocacy.

Social Media 126

Social Media Company B2B LinkedIn 126

Convince & Convert

JANUARY 19, 2016

When you are a B2B company with a product that has an extended buying cycle, it can be difficult to know how and when to engage with your clients through social media. How being openly proactive in anticipating problems with your product leads to better customer loyalty. Divide and Conquer.

Social Media 60

Social Media B2B Tumblr Marketing 60

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. A low churn rate, on the other hand, indicates customer satisfaction and loyalty. The NPS (net promoter score) measures customer loyalty and how likely customers are to recommend your product.

Metrics 151

Metrics Engagement Social Media B2B 151