Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. Many B2B organizations are leveraging social to deliver faster and more responsive customer support. Support Social media has become a prime communication channel for people and businesses alike.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 83

Reputation Press Release Airlines Construction 83

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 127

Discount Marketing How To B2B 127

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Second, you can improve your reputation, especially if you are engaging with unhappy individuals. You can increase customer loyalty. This is a great tactic for any company, but especially for B2B companies with products that may be more complex.

Engagement 156

Engagement Social Media How To Hubspot 156

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time. In a B2B situation, this becomes even more important.

Loyalty 60

Loyalty Twitter Brands Sample 60

Waxing UnLyrical

MAY 19, 2014

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. Why: Trust and reputation are directly related to the value of business relationships. The Critical Role Of Emotions In B2B Purchasing. Let’s get to it. 5 Tips to Build Confidence.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Webbiquity SMM

DECEMBER 13, 2011

Develop reputation as a thought leader (or something equally positive). Knowing more about the issues and concerns of your target prospects can also inspire ideas for product enhancements or new products, services or processes that lead to increased sales, greater customer satisfaction and loyalty, and/or new market opportunities.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 127

Examples Influencer Campaign Marketing 127

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

JANUARY 9, 2024

In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty. By adding this facility during the summer months, the hotel is not only prepared for the increased demand but also leverages the opportunity to improve customer satisfaction, and thus stronger loyalty.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

agora pulse

NOVEMBER 10, 2020

Brand24 is a media monitoring and reputation management tool that searches for brand mentions on social media and almost anywhere online. Brandwatch is a digital consumer intelligence platform that offers social listening and reputation management. Reputology is a review monitoring platform that lets you manage your brand’s reputation.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 12, 2022

Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. This is especially important for B2B brands. Stepping up your response time and personalizing customer care can cement your positive reputation. ” Random photo tag?

Conversation 137

Conversation Review Marketing How To 137

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

MARCH 8, 2019

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Monitoring your comment section and notifications can actually help you breed brand loyalty. Review sites are beneficial for beefing up your online reputation while also keeping tabs on others. Not a good look.

Reddit 100

Reddit Tumblr YouTube Review 100

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. You will build a bad reputation of being overly emotional. Tips For Business To Business (B2B) Blogs. Respect your readers.

Content 55

Content B2B How To Reputation 55

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling.

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Writtent Blog

JANUARY 28, 2014

It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. Even if your intentions are good, it’s going to cast your brand in a dishonest light, and it certainly won’t win you any loyalty. 15 Ways to Make Your Social Media Strategy a Complete Fail. Ask a Question.

Tips 86

Tips Hubspot Small Business Case Study 86

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Oktopost

MARCH 16, 2022

In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. It takes 20 years to build a reputation and five minutes to ruin it. Protect your business’s reputation. Aligning your business’s interactions with your audience encourages brand loyalty.

Sentiment 109

Sentiment Analysis Social Media How To 109

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. The social side is interesting when it comes up in B2B or B2C. reputation. Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. All rights reserved.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Diva Marketing Blog

JUNE 10, 2009

For companies it's an opportunity to reveal the humanity behind the brands by encouraging sincere dialogue with customers which can be a potent influence on customer loyalty. We service clients of all sizes in both the B2B and B2C spaces. I primarily focus on: B2B, B2C (or your could say Real Estate and related industries) 5.

Social Media 53

Social Media Real Estate B2B WordPress 53

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 121

Social Media B2B Metrics Conversation 121

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Show them aspects of your company that they didn’t already know. All rights reserved.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Several studies show that participation in communities can increase brand loyalty. Multinationals, on the other hand, have a reputation for being exploitative.

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52