Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 84

Reputation Press Release Airlines Company 84

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty. Source: chanty.com.

Loyalty 207

Loyalty Software Publishing Products 207

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 137

Discount Marketing How To B2B 137

Sprout Social

OCTOBER 22, 2024

They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” For brands to make their investments count, they need to find influencers with credibility in niche communities who are genuine fans of their brand. Data backs this up.

Social Media 96

Social Media Brands Survey Trends 96

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Athleta community! Build brand communities. While brand communities have existed long before social media. Give back to the community.

Examples 145

Examples Company Social Media Apparel 145

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 122

Social Media B2B Metrics Conversation 122

Webbiquity SMM

APRIL 29, 2014

event sponsorships, community outreach, analyst coverage, trade association membership) components. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. How to build a robust content program by iMedia Connection. And investing in SEM also helps maintain search visibility. by MediaPost.

Brands 209

Brands SEO Press Release Engineering 209

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. Influencers help organizations use these authentic interactions to build a loyal community around their brand.

Influencer 126

Influencer Marketing Collaboration ROI 126

agora pulse

NOVEMBER 10, 2020

Brand24 is a media monitoring and reputation management tool that searches for brand mentions on social media and almost anywhere online. Brandwatch is a digital consumer intelligence platform that offers social listening and reputation management. Loomly is a social dashboard that has publishing, community management, and ads.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. This is especially important for B2B brands.

Conversation 143

Conversation Review Marketing How To 143

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 139

Examples Influencer Campaign Marketing 139

Sprout Social

JANUARY 30, 2025

Andr uses her passion for community building to not just grow National Geographics followers, but also tell compelling stories that get their audience engaged. We are committed to growing engagement and loyalty, and reaching younger audiences.

Social Media 77

Social Media Marketing Banking Sports 77

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Not a good look.

Reddit 105

Reddit Tumblr YouTube Review 105

Rebekah Radice

APRIL 11, 2016

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. Share great content, get involved in the conversation, become a part of the community.

Sites 114

Sites Social Media How To LinkedIn 114

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. According to Hubspot, 45% of sellers say the ability to build a community and actively engage with them is the most important feature a social media platform should have when it comes to social selling.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 121

Social Media Social CRM Strategy Consultant 121

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Marketing Hubspot B2B 62

agora pulse

APRIL 28, 2020

As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Create a customer loyalty program to encourage future purchases and referrals. Reputation is everything these days. The Western world is a multi-national community. Whether it’s gardening, fishing or cooking niche – there is a community for it.

Small Business 98

Small Business Marketing Compete Directory 98

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. You will build a bad reputation of being overly emotional. Tips For Business To Business (B2B) Blogs. Respect your readers.

Content 55

Content B2B How To Reputation 55

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You have to create content, be part of many communities, and proceed incrementally. Social Media is Inexpensive False. Social Media is Fast False. Social media is by definition slow.

Social Media 146

Social Media Strategy Consultant Web 2.0 146

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Erika Scialdone RT @451Heat: Do You Know Your Customers Enough to Be a Social Media Hit? Since we are all also a part of the geek community ourselves, it made it a lot easier. Jen is the real deal.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. All rights reserved.

Social Media 119

Social Media Consultant Social CRM eBook 119

Diva Marketing Blog

JUNE 10, 2009

Social Media marketing seems like an oxymoron at first, but I think it really just means building a community around a common interest and making a product relevant and interesting- not just trying to sell something. We service clients of all sizes in both the B2B and B2C spaces. Focus is primarily B2B.

Social Media 53

Social Media Real Estate B2B WordPress 53

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

Foursquare 147

Foursquare Analysis Consultant Mobile 147

Buffer Social

NOVEMBER 25, 2024

That stamp of approval is priceless to gain the reputation of a reliable brand among your potential customers. For example, many B2B audiences are on LinkedIn and X. Consider joining niche-specific communities on Slack, Discord, or Facebook groups and ask which creators are worth following online.

Influencer 103

Influencer Strategy Tips Marketing 103

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. And by sharing your wins on LinkedIn, you showcase your achievements and build a positive reputation.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

MAY 2, 2024

SpotifyCares also offers tips and updates to its followers, building loyalty and improving what it offers at the same time. Brand building Engaging in conversations and discussions within your industry, at the same time contributing valuable input, establishes a positive brand image and reputation. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. The Better You Are at Twitter, The Worse You Are at Twitter Being a new user on Twitter is as lonely as Michael Boublé at a Green Day concert. What’s Happening?

Social Media 123

Social Media Strategy Foursquare Social CRM 123