Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

ROI 138

ROI Team Social Media Metrics 138

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 83

Reputation Press Release Airlines Construction 83

Pixlee

APRIL 6, 2020

As competition is picking up, brands are battling it out to create a unique identity as well as remain successful with their community. Moreover, by removing physical distances, they can create a sense of belonging to a digital community. Why do businesses need to build a brand community? Helps to grow brand loyalty.

Communities 56

Communities Brands Reputation Authentication 56

Ignite Social Media

AUGUST 8, 2016

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Get to Know and Understand Your Audience. Kill ‘em with Content.

Loyalty 60

Loyalty Influencer Social Media Brands 60

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Network Marketing

MAY 2, 2014

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. The idea is not to steal / pinch their Community Members. People recommending others are putting their reputation to test as well. So be careful here.

Loyalty 86

Loyalty Social Media Construction Forums 86

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 124

Strategy Brands Content UGC 124

Ignite Social Media

JUNE 14, 2023

If you’re content is low quality, nothing will help long-term Moreover, actively engaging with your audience by responding to comments or questions and participating in relevant discussions can further enhance your brand’s reputation and foster a sense of community among your followers. Not sure what we’re talking about?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Ignite Social Media

JULY 13, 2021

Restaurant Industry: Your brand needs to be able to assist customers who were not happy with their experience to retain loyalty and avoid damaging user generated content to go unanswered, thereby damaging your online reputation management. An extra challenge here is protecting a consumer’s very private information.

Social Media 210

Social Media Brands Startup Loyalty 210

Social Media Network Marketing

OCTOBER 13, 2011

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. The idea is not to steal / pinch their Community Members. People recommending others are putting their reputation to test as well. So be careful here.

Loyalty 98

Loyalty Social Media Construction Forums 98

Social Media Strategies Summit

SEPTEMBER 26, 2023

The result is a positive reputation of a trustworthy, customer-oriented brand. That emotion can be a sense of belonging to a community, the pure joy of creating something fun, or, like in the video below, a strong feeling of wanderlust that can only be satisfied with a short trip (even if only in Legoland). Source: instagram.com 6.

Social Media 130

Social Media Brands Content UGC 130

Mindjumpers

AUGUST 9, 2012

At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. Personality creates loyalty. Time to get personal. But the post has close to 30,000 likes.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 114

Brands Sentiment How To Analysis 114

Buffer Social

JULY 18, 2023

On the other hand, building relationships allows you to foster loyalty. Focus on building a community The closer you are to your audience, the more sales you’ll get from them, and what better way to do that than building a community? Once you grow your community, you can move to a different platform like Slack.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Social Media Strategies Summit

AUGUST 26, 2022

Moreover, ensure that the body of the article provides readers with value, as a piece of purely promotional content that doesn’t offer helpful information won’t do well with your audience and will only harm your business’ reputation (and SEO). Boost Customer Loyalty and Lifetime Value. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Sprout Social

FEBRUARY 12, 2024

This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. Influencers help organizations use these authentic interactions to build a loyal community around their brand. This can be instrumental in building online communities where consumers can come together to connect and learn.

Influencer 107

Influencer Marketing Collaboration ROI 107

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. Make a difference.

Strategy 69

Strategy Social Media Loyalty UGC 69

Buzzlogix

SEPTEMBER 4, 2017

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. When you do, you build a sense of community among your audience that will lead to positive sentiment. By failing to engage users on social media, a brand builds a reputation as a profits-only operation that has no interest in people.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Waxing UnLyrical

DECEMBER 15, 2014

7 Customer Loyalty Lessons from Lady Gaga. Why: Jackie Huba explores lessons in customer loyalty learned from pop star Lady Gaga, in this guest post for Jay Baer ‘s Convince and Convert. Five Lessons From Building an Online and Offline Community. Why: Building a community is not an easy task.

Loyalty 180

Loyalty Consultant Startup Flickr 180

agora pulse

DECEMBER 1, 2020

Community management. Are your clients eager to increase their brand awareness or improve customer loyalty? By offering community management, you can help them accomplish both goals at once. Agencies that provide community management usually respond to social media engagement, answer questions, and run private groups.

Social Media 136

Social Media How To Social Media Management Marketing 136

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 16, 2023

It comes down to proactively managing reputational risks with consumers, employees and the market on social.” Then, they look up your profile to get a first impression of your brand…Social is where your community is talking about solutions to their financial problems.” This is especially true for Gen Z consumers.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. If your brand’s community is more active on one network versus another, that can help narrow down which influencers your brand should partner with to capture share of voice.

ROI 107

ROI Influencer Marketing Survey 107

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Well, now you can do this too.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

MAY 10, 2021

Athleta community! Build brand communities. While brand communities have existed long before social media. Several studies show that participation in communities can increase brand loyalty. Give back to the community. People shop local to support their community. Share your opinion: [link].

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

APRIL 1, 2021

Using social to take part in joyous moments that are important to your own target audience creates a sense of connection amongst your brand, community and current events. It’s a simple way to use the power of social to build confidence and loyalty amongst your audience. Their engagement is simple but powerful. NationalToastDay.

Strategy 126

Strategy Reputation Film Overview 126

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Skills 113

Skills Template Templates Travel 113

Waxing UnLyrical

MAY 19, 2014

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. Why: Trust and reputation are directly related to the value of business relationships. That’s the theme of this week’s roundup. Let’s get to it. 5 Tips to Build Confidence.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Business Communication Resources Shonali Burke Weekly Roundup conversations'

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content'

Content 253

Content UGC Community building Hotels 253

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community. Acts as a trust signal.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Especially for insurers offering specialist coverage to connect with niche communities. A quick response gains loyalty and trust, while silence breeds contempt. This can develop their reputations as industry leaders.

Insurance 88

Insurance Social Media Policies HootSuite 88

Jon Loomer

MARCH 16, 2017

Why would someone buy a training program , sign up for a one-on-one or join an exclusive community when they can just read my blog? Build Loyalty. People hold no loyalty for a logo. No loyalty for a landing page. Loyalty increases. You are much more likely to hold a sense of loyalty. Highlight Complexity.

Content 151

Content Loyalty Buy List 151

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Or, you could offer a loyalty program where customers receive rewards points for referring you to their peers. If you offer incentives, make sure they are generous enough to be enticing and promote loyalty among customers.

Discount 127

Discount Marketing How To B2B 127

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They know how to use their products, customers, and reputation to communicate with their audience without appearing pushy or salesy. Following viral trends. Source: Nygel Edmonds.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

OCTOBER 11, 2022

Offering support to audiences when they need it most builds loyalty. Social and world events impact your presence and community. Do you have any data or insights from your community to justify going quiet for a few days? How you handle public criticism determines the path forward to maintaining your reputation.

Eventful 115

Eventful Social Media How To Sports 115