Idaconcpts
JULY 20, 2010
Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. Last but not least, showing how to market banking/investment to Gen Y.
Idaconcpts
NOVEMBER 18, 2010
Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. Preferred Banking Method by Generation X and Y. 1 method of banking. 1/4 of respondents preferred banking online to using branches, ATMs or any other channel.
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Laurel Papworth
OCTOBER 30, 2009
Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. Australia: Social Media Marketing Job at Commonwealth Bank is a post from: Laurel Papworth- Social Network Strategy.
Firebelly
JUNE 24, 2010
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. But did you know there’s a social network dedicated to people who like totravel to different baseball parks? Or even lovers of TheTyra Banks Show?
Laurel Papworth
FEBRUARY 14, 2011
NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Most of the other videos could sit comfortably in the viral video ad box rather than the social media box except… well except I think the campaign has jumped the divide. Changing banks. Banking is boring. I mean, once you have a mortgage with a bank, that’s it for life, right?
Sprout Social
OCTOBER 18, 2016
The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. In fact, less than 11% of social messages receive a response. Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. Here’s a comprehensive look at what you need to know about making your financial institution more social: Compliance & Legal Risks.
SocMed Sean
AUGUST 12, 2018
With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing. Every thought and action we put into curating our personal image and brand is a form of marketing.
The Way of the Web
MARCH 7, 2010
Web Strategy Wikinomics Rankings ← New reputable way to make money by blogging Great video with Leo LaPorte and Twit.tv → How the ‘traditional’ world punishes social networking March 8th, 2010 · View Comments If you’re familiar with social networking it can be easy to scoff at the latest report of the non-digital native world failing to understand the benefits of the connected world.
Laurel Papworth
OCTOBER 5, 2013
As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Illegal: Better Roads Chalk Social Media Campaign. Losing our communication rights.
Laurel Papworth
APRIL 26, 2011
Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. PS: Your marketing intern may not have that skill! Ignore the negative social media commenter. Educate one, usually means educating many in social networks online.
Laurel Papworth
MARCH 10, 2012
There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games. “If I could save the world… ” might get you a response better than “In my house…” Condom companies could be playful and accepting of all responses: “if it’s not on it’s… ” Family supermarkets and banks less so.
Laurel Papworth
OCTOBER 22, 2011
No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway?
Talkwalker SM
JUNE 29, 2016
In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 1 What is Dark Social?
Laurel Papworth
MARCH 22, 2010
I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. because auDA hide behind “no phishing, no typo&# rulings to stamp out aggressively any anti-sentiment in play in the social spaces online.
Laurel Papworth
SEPTEMBER 4, 2014
Using trolling as a marketing campaign on social media. It’s not just Technology wars – bank wars. Activate your customers to “break up with their bank” NAB dropped this one on their competitors on Valentines Day. Does anyone have a copy of the photo where a bank puts up “now open on Weekends!” social media brand wars campaign Marketing trolling trollmarketing
Laurel Papworth
MAY 8, 2010
The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. More in Social Media is Not An Experiment. Export facilities to other social media sites.
Webbiquity SMM
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?
Webbiquity SMM
JULY 9, 2012
Some companies view their selection of vendors, and their particular methods of using those vendors’ products, as a competitive advantage and so don’t want to reveal their choices or methods to other market players. For example, every bank hires security consultants to test its systems. But you’ll never read about a bank president saying, “We’re so pleased with the services of XYZ Security.
Buzz Marketing for Technology
MARCH 23, 2010
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. 2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires.
Waxing UnLyrical
DECEMBER 9, 2015
A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully. Guest Post by Vasudha Veeranna.
Pam Moore
SEPTEMBER 6, 2017
Do you ever feel like you are spinning your wheels on the social web? Random acts of marketing? Random acts of Snaps, stories, quotes, tweets and visual marketing? . Are you doing all the latest tactics the experts tell you to do, yet your bank account is headed the wrong direction? It's not “what can the social networks do for you today” but instead, “what can I do with the technology available to me today.”
Pixlee
OCTOBER 4, 2021
Fighting for your audience’s attention share on social media is harder than ever before. While the influencer marketing industry is expected to reach a market cap of 5.8 Top 10 Influencer Marketing Mistakes To Avoid. Limiting Your Influencer Campaign to Social Media.
Laurel Papworth
MAY 13, 2014
Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. peer to peer banking. Social Distribution or Slactivism. Zopa, Prosper, Google’s bank, Lending Circle etc.
Sprout Social
AUGUST 25, 2020
If you’re curious about marketing on Reddit, we totally understand why. Not to mention that content originating from Reddit tends to score huge numbers on social media. If you approach Reddit like the rest of your social presence, you’re going to be disappointed.
Techipedia: Tamar Weinberg
MAY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. Disclosure: I helped plant the social media seeds for rushIMPRINT.)
Hootsuite
SEPTEMBER 16, 2020
15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. 90 million small businesses use Facebook to connect with their target audience for all the benefits that the network offers.
Convince & Convert
JULY 29, 2014
It is generally considered the “professional” social network and is thus populated by a professional userbase. It gets even better if you’re in a more general business topic that usually doesn’t have the “social currency” to get much lift on social media — I’ve found the 1 million follower customer experience channel to be a godsend for Help Scout content. Social Media Strategy
Sprout Social
APRIL 22, 2019
Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. So get started with Instagram marketing for your brand today.
Hootsuite
JANUARY 6, 2020
We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. Here are our best Facebook marketing tips for the year ahead.
Bare Feet Studios
MARCH 21, 2010
She has taken social media by the horns! s entire email to me, as she has generously provided several ways you can share this information with your social networks. I know we can do this in the same manner Hawaii got the 50,000 books last year and Social Media is the way to get it done. The program helps people gain support in their effort to lose weight as they, in turn, help local food banks like ours raise funds to provide food assistance to those in need.
Pam Moore
SEPTEMBER 26, 2018
That's what every marketer is going to focus on. My question for you is this… How are you going to truly connect with your customers in a human way leveraging the best technology and communication mediums that the always on social web has to offer us today? Given that anyone that hops on the social web is now the media, this means that the digital world is getting noisier than it has ever been. How to listen and Subscribe to Social Zoom Factor Podcast .
Buzz Marketing for Technology
FEBRUARY 27, 2009
Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta 42 list, Voted a Top Blog to Watch in 2008 and 2009, listed on the Top 20 Marketing Blogs as well as on the AdAge 150 with over 1800 Twitter followers, 1900 RSS readers and 6500 email subscribers! to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm.
Firebelly
MARCH 16, 2010
Digitalia | Indianapolis Social Media Marketing « 2 Social SEO Stories You Need To Read This Week | Main | Facebook Fans Mean Business (And Are More Likely to Buy) » March 16, 2010 Firebelly Marketings Upcoming Speaking Engagements I wanted let everyone know about some speaking engagements that Duncan Alney and I have coming up over the next few weeks. March 17th Are You Ready For The Social Revolution?
Techipedia: Tamar Weinberg
JANUARY 5, 2009
Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. 24 Do-Follow Social Bookmarking Sites that Actually Work (Caroline Middlebrook): Get some powerful links on some of these lesser-known social sites. Mainly, through networking.
Laurel Papworth
MARCH 10, 2011
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow. Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media. Stage One – Internal and Enterprise approach to Social Media.
Kikolani
JUNE 7, 2013
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 21 Reasons You Must Become an Expert – The next 2 years will see an even more dramatic shakeout, and all forms of marketing on the Internet will be affected. 30 Quick Conversion Tips Every Marketer Needs to Know – You have thousands of visitors coming to your site, but no conversions.
Ignite Social Media
JULY 19, 2019
Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. The Outer Banks.
Laurel Papworth
FEBRUARY 22, 2015
Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. What subjects are close the Brand’s corporate social responsibility vs which one’s to stay away from. Who Are the Market Segment and Customer Avatars?
Laurel Papworth
AUGUST 1, 2010
Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? – tonnes more info on my Social Media Monetization slides. Facebook Money for Social Games.
Pam Moore
JUNE 5, 2018
Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” The always on, always connected, always social and noisy, digital world of today presents tremendous opportunities for businesses small and large to achieve local, national and even global attention and brand awareness. Social currency on the web today = attention plus action.
Pam Moore
MAY 30, 2018
You can create fancy messages, fancy graphics and amazing social profiles that rock the online web. Leverage your personal brand to earn trust and authority: Tips to quickly build trust and authority without breaking the bank or spamming your friends and family. . Prioritize Social Networks to build your brand: How to choose the right criteria to prioritize what social networks you should focus on.
Mindjumpers
DECEMBER 16, 2010
Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Mobile marketing is becoming increasingly important. The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment. hours/week on social networks and 2.2 Banking of course!
ProBlogger
FEBRUARY 20, 2017
Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. Bloggers, entrepreneurs and business owners have to realize that implementing videos into their content marketing strategy is the way to go. Video is on a roll, and it’s evident if you look at any social media network today. This is precisely what every marketing strategy needs in order to get attention, likes, views, and shares.
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