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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Remembering Michael O’Connor Clarke

Dave Fleet

We talk a lot about community in this industry, and that word is often horribly abused. In Michael’s case, though, he really was part of a community – both online and off. The impact of his passing on his community can be seen with a simple Twitter search for his name , as tributes pour in from around the world.

Exercises 419
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Are You Ready If Wikileaks Targets You?

Dave Fleet

Apparently the first target, early next year, will be a major American bank. Community managers (whether internal or agency side) should be equipped with appropriate training and resources to respond to a situation should it occur… because one day, it might.

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Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. These paid tactics ultimately lead to the fulfillment of our strategy to increase social awareness, engagements and intent to visit the Outer Banks, year-round.

Banking 120
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5 Tips To Assist Your Content Production Work Flow

Mindjumpers

Build a content bank. Keeping a content bank of stories and potential topics as well as a style bank of design templates will prove to be a big help on those days were your inspirational muse is M.I.A. Now we never mentioned that this would be a hop, skip and a jump, but once this work is complete, you are already a long way.

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Using Social Media to Protect Your Reputation

Dave Fleet

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank.

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How to Create Content That’s Inspired by Your Community

Ignite Social Media

Get eyes and ears in the community! Our community managers are in our clients’ social channels daily, keeping a pulse on what’s going on, interacting with community members, understanding how fans respond to our content, and best of all, noticing any trends that can help us create content that’s going to speak directly to them. .