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The future is niche: a brand guide to popular niche communities

Sprout Social

Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Food bank network Feeding America got it right with its Food Rescue Challenge campaign, which urges its audience to dig deep and help turn surplus food into meals for millions of people facing hunger. Doctors Without Borders Clearly, people are more likely to empathize with an individual than an entire community or country.

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Remembering Michael O’Connor Clarke

Dave Fleet

We talk a lot about community in this industry, and that word is often horribly abused. In Michael’s case, though, he really was part of a community – both online and off. The impact of his passing on his community can be seen with a simple Twitter search for his name , as tributes pour in from around the world.

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Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. These paid tactics ultimately lead to the fulfillment of our strategy to increase social awareness, engagements and intent to visit the Outer Banks, year-round.

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Are You Ready If Wikileaks Targets You?

Dave Fleet

Apparently the first target, early next year, will be a major American bank. Community managers (whether internal or agency side) should be equipped with appropriate training and resources to respond to a situation should it occur… because one day, it might.

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5 Tips To Assist Your Content Production Work Flow

Mindjumpers

Build a content bank. Keeping a content bank of stories and potential topics as well as a style bank of design templates will prove to be a big help on those days were your inspirational muse is M.I.A. Now we never mentioned that this would be a hop, skip and a jump, but once this work is complete, you are already a long way.

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Monzo Bank’s investments in social media creativity pay dividends

Sprout Social

But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. Yet, Monzo Bank stands out for their exceptional social presence. For good reason, banks cant say whatever we wantespecially when it comes to irresponsible, misleading or unclear financial advice. Were lucky.