Laurel Papworth
APRIL 22, 2012
One woman, Kristen, got miffed with banks and created Bank Transfer Day, November 5th 2011 which led to 600,000 people changing their bank to a credit union, 16% of business loans shifting to Mutuals/Credit Unions. Any bets as to when the banks start fighting back a la Fox News and Media? The Banking industry is dead in the same way as Media is dead. Bank Transfer Day. Kristen Christian was sick of Bank of America. Every day is Bank Transfer Day!
Idaconcpts
NOVEMBER 18, 2010
Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. Preferred Banking Method by Generation X and Y. 1 method of banking. 1/4 of respondents preferred banking online to using branches, ATMs or any other channel.
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Idaconcpts
JULY 20, 2010
Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. Last but not least, showing how to market banking/investment to Gen Y. – Gen Y Leads the Online Banking Pack. – Facebook and Twitter are not Ways to Market Online Banking/Investment to Gen Y.
The Realtime Report
JULY 16, 2014
Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Social Media Campaigns Bubblews social media platform social media user
Laurel Papworth
OCTOBER 30, 2009
Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. Australia: Social Media Marketing Job at Commonwealth Bank is a post from: Laurel Papworth- Social Network Strategy.
Firebelly
JUNE 24, 2010
Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media? Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. But did you know there’s a social network dedicated to people who like totravel to different baseball parks? Or even lovers of TheTyra Banks Show?
Sprout Social
OCTOBER 18, 2016
The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. In fact, less than 11% of social messages receive a response. Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. Here’s a comprehensive look at what you need to know about making your financial institution more social: Compliance & Legal Risks.
Sherrilynne Starkie
MAY 2, 2015
A week after having a series of snaps reposted to Instagram , Royal Bank of Scotland announced tha t Chairman Rory Cullinan would be leaving the company. It seems the banking boss had used Snapchat to send his daughter some messages about how boring his job is. According to The Guardian, the move came as the result of a disagreement on how to restructure the bank’s investment arm. Featured Headline Social Media snapchat Social Networks
The Way of the Web
MARCH 7, 2010
Web Strategy Wikinomics Rankings ← New reputable way to make money by blogging Great video with Leo LaPorte and Twit.tv → How the ‘traditional’ world punishes social networking March 8th, 2010 · View Comments If you’re familiar with social networking it can be easy to scoff at the latest report of the non-digital native world failing to understand the benefits of the connected world.
Waxing UnLyrical
MAY 2, 2017
This is my response: I stand by my original update, which was a simple question about something that is commonly acknowledged as a best practice in networking, building relationships, and social media. That is not a network. That is a bunch of loose connections on social media, which are simply building your Rolodex. True “networking” is taking the time to initiate, nurture, and develop relationships.
Laurel Papworth
JUNE 14, 2011
Iceland have turned to social media to ask the population to crowdsource writing Iceland’s new constitution. The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based.
Laurel Papworth
OCTOBER 5, 2013
As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Illegal: Better Roads Chalk Social Media Campaign. Social media ensures we make our will known very quickly and effectively.
Waxing UnLyrical
JULY 15, 2017
It’s *the* business social network to have a presence on, right? Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Happy Saturday! Do you have fun weekend plans?
Laurel Papworth
FEBRUARY 12, 2012
It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Broadcast time is instant, Social media time is slower. But social media works best in the long tail. Interesting that there was a large take up in the beginning, that’s the core influencer network at work, then it spreads (ripples) into the other networks and turns into a massive J-Curve.
Laurel Papworth
APRIL 26, 2011
Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. Ignore the negative social media commenter. I’m not convinced that the social media equivalent of “any publicity is good publicity&# works, but it certainly makes you known.
Laurel Papworth
MARCH 10, 2012
There are a few pitfalls in social media and definitely one of them is to try and force conversations around “finish my sentence… ” games. “If I could save the world… ” might get you a response better than “In my house…” Condom companies could be playful and accepting of all responses: “if it’s not on it’s… ” Family supermarkets and banks less so.
Laurel Papworth
OCTOBER 22, 2011
No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway?
Waxing UnLyrical
DECEMBER 9, 2015
A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully. Guest Post by Vasudha Veeranna.
Laurel Papworth
MARCH 28, 2012
Online social gaming company, Rockyou with 32 million gamers, and $129,000,000 of funding, got fined $250,000 for revealing the usernames and passwords of their online community members, and putting at risk their webmail (Gmail, Yahoo etc) accounts. If capitalism was all about inflicting dodgy products and exploiting workers, the new social capitalism is about exploiting the members. The only things produced in social media sites are members (members produce the rest).
SocMed Sean
AUGUST 12, 2018
You Will Understand The Power Of Interpersonal Communication And Social Media. Attending a course on marketing, particular a course that focuses specifically on communication or social media marketing , will allow you to see the power, reach and impact of social media on our everyday lives. Social media has changed the way we interact, the way we consume news, and the way we share information.
SocMed Sean
AUGUST 12, 2018
You Will Better Understand The Power Of Interpersonal Communication And Social Media. Attending a course on marketing, particular a course that focuses specifically on communication or social media marketing , will allow you to see the power, reach and impact of social media on our everyday lives. Social media has changed the way we interact, the way we consume news, and the way we share information.
Laurel Papworth
MARCH 22, 2010
I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. because auDA hide behind “no phishing, no typo&# rulings to stamp out aggressively any anti-sentiment in play in the social spaces online.
Talkwalker SM
JUNE 29, 2016
In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 1 What is Dark Social?
Laurel Papworth
MAY 8, 2010
The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. More in Social Media is Not An Experiment. Export facilities to other social media sites.
Laurel Papworth
OCTOBER 26, 2009
Episode 2 of monetizing online communities looks at donations – an overlooked revenue stream and the social media tools that enable donations online. This does NOT have to be Not For Profits – social networks that have a “community&# feel, can also connect with the goodwill of the members and seek donations as a revenue stream. Online social media services provide scope for members to donate time, resources and money how and when they want.
Mindjumpers
APRIL 5, 2011
Recently, the new social networking photo sharing app called Color was launched. However, a part of this might be caused by the fact that the company received $41 million in pre-launch venture funding from Sequoia Capital, Bain Capital and Silicon Valley Bank. The new app is launched on iPhone and Adroid, and behind this new social networking app we find former Lala CEO Bill Nguyen and former BillShrink CEO Peter Pham. We become even more social. Tweet.
Laurel Papworth
SEPTEMBER 4, 2014
Using trolling as a marketing campaign on social media. It’s not just Technology wars – bank wars. Activate your customers to “break up with their bank” NAB dropped this one on their competitors on Valentines Day. Does anyone have a copy of the photo where a bank puts up “now open on Weekends!” social media brand wars campaign Marketing trolling trollmarketing Advertising used to be so polite. Well except when it wasn’t.
Webbiquity SMM
JULY 9, 2012
For example, every bank hires security consultants to test its systems. But you’ll never read about a bank president saying, “We’re so pleased with the services of XYZ Security. Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. If your product is one where customers are able to support each other, a private social community is a great way to get them talking.
Laurel Papworth
FEBRUARY 22, 2015
Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. What subjects are close the Brand’s corporate social responsibility vs which one’s to stay away from. Which Social Media Platforms?
Laurel Papworth
MAY 13, 2014
Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. peer to peer banking. Social Distribution or Slactivism. Zopa, Prosper, Google’s bank, Lending Circle etc.
Laurel Papworth
APRIL 14, 2013
Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review. Social media is often seen as opinionated rants – certainly not impartial like trad media – yet can bring many channels into the conversation.
Laurel Papworth
FEBRUARY 11, 2015
Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. For the students of my new Social Media Strategy course here’s a little competition for you around Engagement, conversation diary/calendars etc. From Pizza to Shoes to Banks, they all grab Valentines day for competitions, promotions and online community activities. Social Media Strategy.
Buzz Marketing for Technology
MARCH 23, 2010
In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. 2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires.
Laurel Papworth
FEBRUARY 26, 2012
Social Politics using social media platforms gives Government the opportunity to provide a Platform. In the same way that peer to peer banks just provide the platform (profiles and transfers) rather than act as mediator bankers, and the same way that eBay just provides the platform (profiles and transfers) rather than actually makes and sells products, Government could provide a platform for Australians to participate in direct democracy.
Bare Feet Studios
MARCH 21, 2010
She has taken social media by the horns! s entire email to me, as she has generously provided several ways you can share this information with your social networks. I know we can do this in the same manner Hawaii got the 50,000 books last year and Social Media is the way to get it done. The program helps people gain support in their effort to lose weight as they, in turn, help local food banks like ours raise funds to provide food assistance to those in need.
Bill Hartzer
APRIL 26, 2010
In the social networking category, Mark Zuckerberg, the Founder of Facebook , beat out Kevin Rose, the Founder of Digg. Internet Evolution has narrowed down the list into 10 different categories, which include the most innovative and influential people in each category: Social Networking. World: 1) Social Networking. Adam Christensen, Social Media Communications Manager, IBM Corp. Andrew Brown, Managing Director, Bank of America.
Laurel Papworth
MARCH 10, 2011
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow. Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media. Stage One – Internal and Enterprise approach to Social Media.
Laurel Papworth
AUGUST 1, 2010
Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? – tonnes more info on my Social Media Monetization slides. Facebook Money for Social Games.
SocMed Sean
JUNE 11, 2012
Especially as social media sites grow more and more popular and you continue to share information on them, the strength of your password is going to become more and more important. What kinds of information are you sharing on social networks like Facebook, Twitter, LinkedIn, Foursquare and YouTube: Your name Your location Your employer and your employment history Your kids’ names Your kids’ schools (how many of their photos have their school name on them?)
Buzz Marketing for Technology
FEBRUARY 27, 2009
As I look back over all the jobs I have had since graduating and realized that every job I got has come to me through my network! Having a strong personal network is truly gold in this economic climate and there is one quote that has always stuck in my head after reading Keith Ferrazzi’s book Never Eat Alone (which if you haven’t read you really should) he said “ be sure to build the network before you need it” and man was he ever right.
Bare Feet Studios
MAY 21, 2010
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Money Matters , Tech Tools > What If Savings Investments Were More Like Blogs? at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N?
The Realtime Report
MARCH 5, 2021
Social Networking. Banking. Social Networking. Following closely in third, the terms and conditions for social networking websites average 4,754 words in length, and have an average reading time of 37 minutes. Banking. Royal Bank of Scotland.
Ignite Social Media
NOVEMBER 10, 2021
Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Social media memes have always been fun and have evolved greatly over time.
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