Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 96

Adwords Paid Search Yahoo Microsoft 96

Webbiquity SMM

DECEMBER 19, 2017

Search Marketing: Not so much trends as shifts in budget emphasis, two experts predicted larger investments in SEO next year and two others expect a pick up in paid search spending. “AdWords is showing more innovation, making it another area to focus on for your search marketing efforts.

B2B 322

B2B Trends Analysis Marketing 322

Bill Hartzer

AUGUST 21, 2012

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

Engineering 109

Engineering Paid Search CPA CPC 109

Small Business Mavericks

JUNE 2, 2014

In regard to AdWords — here are my thoughts on that portion of the article: If you are going to run an AdWords campaign but not manage it properly, you should not be surprised that it does not work. eBay created a major AdWords campaign that was by all accounts completely spammy. Moral: don’t be spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

SocMed Sean

MAY 8, 2019

Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Which strategy is better?

SEO 239

SEO Strategy Tips Marketing 239

Bill Hartzer

FEBRUARY 15, 2012

A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Engineering 113

Engineering Paid Search Adwords SEO 113

Bill Hartzer

NOVEMBER 12, 2013

According to BehrPro, “registered BehrPro professionals now have access to new and enhanced features, including better search engine optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts.”

Engineering 114

Engineering SEO Adwords Paid Search 114

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” 5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS.

SEO 195

SEO Paid Search Engineering Reputation 195

ProBlogger

OCTOBER 6, 2014

Google Adwords has been the most popular tool for online advertising. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top. Google Adwords policies to drive traffic.

Adwords 45

Adwords Blogger Google Paid Search 45

Webbiquity SMM

JANUARY 17, 2011

Paid Search Gaining Respect, But Not Enough by MediaPost Online Media Daily. Searching For Online Leads And Where To Find Them by MediaPost Search Blog. 55% of companies who use paid search increased their budgets in this area in 2010, up from 53% who did so in 2009. search volume rose 16% from 2009 to 2010.

Research 226

Research Social Media B2B Marketing 226

Kikolani

JUNE 27, 2013

Google AdWords Keyword Tool. A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign.

Tools 141

Tools Patterns Adwords Advertising 141

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily. Credentials.

How To 166

How To Marketing SEO Project 166

Sprout Social

SEPTEMBER 1, 2021

Google AdWords lets you calculate this as Impression Share and takes into consideration your campaign and keyword settings to determine this “potential” visibility. Here’s how to find this dat: from your Google AdWords account, go to the Campaigns tab and click on the columns icon.

SEO 145

SEO Social Media Metrics Sentiment 145

Kikolani

NOVEMBER 2, 2012

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend – SEO insights and strategies from having poured over all this paid search data for nearly an entire week.

Mashup 117

Mashup Resources SEO RSS 117

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. 97% of these companies use Google AdWords; 56% advertise on Google’s content network. Yet for paid.

Research 194

Research Social Media B2B Statistics 194

Convince & Convert

AUGUST 3, 2015

iSpionage is a search marketing competitive intelligence provider. The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords, and other PPC campaigns using information from their top competitors. Most Shared Article in 2015: AdWords Income Targeting: Can You Find It? (98 Inside Adwords.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

MAY 3, 2016

Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. Sample review: “Rival IQ is a social media competitive analysis tool.

Tools 100

Tools Sample Samples Price 100

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. One reviewer who obviously uses a lot of Google products notes, “I like that it brings together Analytics, Adwords, and DoubleClick Search all into one.”. Statcounter.

Software 103

Software Marketing Analytics B2B 103

Kikolani

NOVEMBER 29, 2010

Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Mary is the go to resource for pay per click advertising with Google Adwords, Yahoo, and Microsoft AdCenter. Her blog, PPC Strategies , covers B2B search marketing, bid mangagement, Internet marketing, PPC, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Razor Social

MARCH 16, 2017

When optimizing your paid search and social ads for website conversions, testing becomes the not so secret ingredient to success. It allows you to create and optimize ads with Facebook, Twitter, LinkedIn, Google Adwords, and Bing ads. Ad Conversion.

Conversation 98

Conversation Tools Template Templates 98

Razor Social

DECEMBER 21, 2016

Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. You do need a Google AdWords account but that doesn’t force you to advertise.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

NOVEMBER 28, 2011

Paid search ads, however, still outperform both. ” Somewhat surprisingly, just 36% of small businesses said they are doing SEO on their websites, and only 17% are using paid search advertising. ” 6% said they rarely or never click on organic search results (so why are they searching?!).

Statistics 240

Statistics Research Social Media B2B 240

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Understanding & Improving Google AdWords Quality Score (RedFly Marketing): This really is an ultimate guide. Google AdWords Suicide (1upDigital): Some advertisers get so immersed with Google AdWords that they threaten to commit suicide if nobody helps. But what about if the keywords aren’t so highly relevant?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. ” Running AdWords ads and examining keyword performance is another option. Time for a New Definition of SEO by Search Engine Watch. Time for a New Definition of SEO by Search Engine Watch. by MediaPost.

Brands 216

Brands SEO Press Release Engineering 216

Bill Hartzer

FEBRUARY 24, 2011

Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. 2-5 years in organic search in-the-trenches experience: o Site web development best practices and information architecture as they relate to SEO. o Thorough keyword research / selection. o On-page optimization.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Webbiquity SMM

JANUARY 2, 2013

The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Think AdWords isn’t important? For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. B2B Lead Blog ). Conductor Blog ). 3 SEM Facts.

Social Media 267

Social Media B2B Marketing SEO 267

Jason Yormark

MAY 19, 2016

Creating a strong, scalable online marketing strategy helps you to: Attract new customers through targeted paid search campaigns. Develop high-impact search strategies with limited budget, time and resources. Rather than just assume Google AdWords is the way to go, there are other alternatives.

Small Business 100

Small Business Adwords Paid Search Cost 100

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. In many cases, you just see one ad, one promoted tweet per keyword per search. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time.

Social Media 117

Social Media Adwords B2B Brands 117

Kikolani

MARCH 16, 2012

Search Engines / SEO. 32 Things You Ought to Know About PPC – The reality of the PPC landscape is that if you do paid search advertising, the majority of your time will be spent on Google’s AdWords platform.

Mashup 113

Mashup Resources Domain Name Real Estate 113

Techipedia: Tamar Weinberg

JANUARY 5, 2012

PPC Marketing & Paid Search. How to Use Google AdWords to Reach the People Who Didn’t Click on Your Ad : This is called remarketing and is a brilliant use of banner ad campaigns — stalking! A 5 Minute Guide to More Persuasive Copywriting : Or in five words: Write for a real person.

Marketing 264

Marketing SEO Case Study Small Business 264

Viper Chill

JUNE 8, 2010

I actually have used this tactic in the past to leverage paid search results, and it yielded pretty nice returns. Should the stats from Hot Trends correspond with those from the Adwords Keyword Tool? I realise these are two different tools but surely there’d be some correlation somewhere in terms of search volume?

Google 84

Google Adsense Directory Eventful 84

Techipedia: Tamar Weinberg

JANUARY 5, 2009

6 Web Tools that You Can’t Live Without (Square Oak): Brendan talks about some lesser known tools that are quite helpful for search research and for getting things done. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified? Using Paid Search?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Writtent Blog

AUGUST 3, 2016

If you want to make more money from your SEO efforts, focus on optimizing for users first, search engines second. You could send all the traffic in the world to your website via SEO (or paid search), but if your website isn’t set up to capture visitor information or convert visitors into paying customers, what good is it?

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 118

Social Media Strategy Mobile Consultant 118