Display Advertising Is A Failed State
DECEMBER 27, 2016
On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). Traditional marketers beat that reality through frequency and repetition (in layman's terms: shoving more of it, more frequently, down our collective gullets). adwords. marketing.