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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

Changes to social networks come fast and furious. When it comes to social media, the changes keep coming fast and furious. Users get new and interesting ways to connect and interact on several social media platforms too. Google has created a new audience segment in AdWords called “light TV viewers.” followers .

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Connect Your AdWords Account To Google Plus

Small Business Mavericks

If you thought Google+ was just another social network, think again. One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account. But here’s the catch: You have to turn this feature on in Google AdWords account.

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You have to be in social networks, but what role do they play in marketing strategy?


Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles. The reason is simple.

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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Industry certifications prove a social media consultant’s practical skill too. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. We also recommended Google AdWords. Media is not limited to social or mainstream paradigms. Almost a third of those use it daily.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. How large is their following? What is their engagement rate?

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Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.